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Black Rifle Coffee Announces Management Changes Including Appointment of Chris Mondzelewski as Chief Marketing Officer
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
management
Rhea-AI Summary
Black Rifle Coffee Company (BRCC) has appointed Chris Mondzelewski as Chief Marketing Officer, effective May 1, 2023. Mondzelewski, a former marketing leader at Mars with over 20 years of experience, will shape BRCC's marketing strategy to enhance business growth and market share across all channels. His robust background includes roles that led to transformative growth in the $12B+ Global Petcare segment at Mars. Concurrently, Heath Nielsen, Chief Retail Officer, is leaving the company, with Co-CEO Tom Davin taking over his responsibilities. Founder and CEO Evan Hafer expressed optimism about Mondzelewski's ability to leverage the company's strong brand momentum following recent market successes.
Positive
Appointment of Chris Mondzelewski brings over 20 years of experience, enhancing marketing leadership.
Previous success in driving growth at Mars' $12B+ Global Petcare business indicates potential for impactful strategies.
BRCC's recent entrance into the FDM market and growth in Ready-to-Drink products presents opportunities for further expansion.
Negative
Departure of Chief Retail Officer Heath Nielsen may disrupt continuity in retail strategy.
Former Mars executive will build upon Black Rifle Coffee’s strong brand momentum
SALT LAKE CITY--(BUSINESS WIRE)--
Black Rifle Coffee Company (NYSE: BRCC) (“BRC” or the “Company”), a rapidly growing and mission-driven premium coffee company founded to support Veterans, active-duty military, and first responders, today announced that it has appointed Chris Mondzelewski as Chief Marketing Officer, effective May 1, 2023.
In this newly created position, Chris will be responsible for developing and executing all aspects of BRC’s marketing strategy to drive business growth and market share across all channels including direct-to-consumer, wholesale, the bagged coffee and Ready-to-Drink product portfolio, and retail coffee shops.
Mondzelewski brings over 20 years of consumer marketing, business and leadership experience, most recently serving as the Chief Growth Officer of Mars’ $12B+ Global Petcare business. Throughout his almost 12-year tenure at Mars, he consistently grew his responsibilities, holding multiple marketing and business development leadership roles in which he led transformative growth and operational improvement strategies across numerous brands. Prior to joining Mars, he held marketing roles at Kraft Foods, where he launched several successful campaigns, including the most successful innovation & campaign in recent Kraft Cheese history. Before his business career, Mondzelewski was a Marine for five years, deploying in support of Operation Desert Freedom.
“I am excited to have Chris join our team. He brings great value to the company as a marketing leader with a demonstrated track record and a strong personal connection to the military and first-responder community,” said Founder and CEO Evan Hafer. “Following our successful entrance into the FDM (Food, Drug and Mass) market, the unmatched growth of our Ready-to-Drink coffee and the evolution of our outposts, there’s great opportunity for Chris to leverage his expertise to capitalize on our strong brand momentum. I look forward to collaborating with him and continuing our path to profitable, sustainable growth.”
In addition, BRC announced that Chief Retail Officer Heath Nielsen is leaving the company. Co-CEO Tom Davin, who has deep experience innovating retail growth strategies for category-defining brands, will assume Heath’s responsibilities.
Co-CEO Tom Davin added, “As we shared on our last earning’s call, our outposts saw notable growth year-over-year. I look forward to collaborating with Chris as we continue to optimize existing outposts and look to continue to build upon our 26 company-owned and franchise locations.”
About Black Rifle Coffee Company
Black Rifle Coffee Company (BRCC) is a Veteran-founded coffee company serving premium coffee to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. BRCC is committed to supporting Veterans, active-duty military, first responders and the American way of life.
Who is the new Chief Marketing Officer of Black Rifle Coffee Company?
Chris Mondzelewski has been appointed as the new Chief Marketing Officer of Black Rifle Coffee Company, effective May 1, 2023.
What experience does Chris Mondzelewski bring to BRCC?
Chris Mondzelewski has over 20 years of consumer marketing experience, previously serving as Chief Growth Officer at Mars for its Global Petcare business.
Why is Heath Nielsen leaving Black Rifle Coffee Company?
The press release does not specify the reason for Heath Nielsen's departure, but Co-CEO Tom Davin will assume his responsibilities.
What impact is expected from Chris Mondzelewski's appointment at BRCC?
His extensive marketing background is anticipated to enhance BRCC's marketing strategy and drive growth across various channels.
