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Introduction
Bragg Gaming Group Inc (BRAG) is a dynamic player in the online gaming technology space, specializing in the development and aggregation of casino content for both business-to-business and business-to-consumer segments. Utilizing a data-driven approach, the company excels in identifying high-growth online gaming opportunities. With a firm focus on B2B gaming technology and online casino content, its operations integrate state-of-the-art technological solutions that appeal to developers, gaming operators, and end-users alike.
Business Model and Core Operations
The company operates predominantly as a B2B online gaming technology platform and a casino content aggregator. Its business model is built around a proprietary studio network that creates a diverse array of casino gaming titles. Rather than relying solely on traditional revenue streams, Bragg Gaming leverages its in-house expertise to offer tailored gaming solutions via its PAM platform. This platform acts as a robust infrastructure that integrates seamlessly with third-party systems, ensuring that its high-performing games are accessible across multiple markets. The company’s approach emphasizes a data-driven methodology in game development, ensuring that content is both engaging and optimized for varying market needs.
Product Portfolio and Technological Edge
Bragg Gaming Group Inc. boasts an extensive portfolio of casino games that spans several categories. Its in-house brands, including Wild Streak, Spin, Atomic Slot Lab, Indigo Magic, and Oryx Gaming, provide an impressive range of offerings comprising slot games, table games, card games, video bingo, scratch card games, virtual sports, and live dealer games. The focus on a broad spectrum of game types ensures that the company appeals to diverse customer preferences while also catering to evolving market trends. The use of advanced algorithms and data analytics in game design affirms the company’s commitment to quality and innovation. By integrating industry-standard technologies with proprietary improvements, Bragg Gaming enhances the user experience and operational efficiency, setting itself apart from competitors.
Market Presence and Geographic Footprint
Although the company was established relatively recently, its strategic expansion through targeted acquisitions has positioned it as a significant entity in the online gaming arena. Bragg Gaming Group Inc. draws a majority of its revenue from established markets like the Netherlands, while also maintaining exposure in regions such as Curacao, Malta, the United States, Croatia, and other international markets. This diversified geographic presence not only mitigates risk but also allows the company to tap into different regulatory and cultural landscapes, providing insights that refine its game development and market strategies. The presence in these varying jurisdictions highlights the company’s adaptability and commitment to meeting high standards in a competitive industry.
Competitive Landscape and Differentiators
In a field crowded with several online gaming and technology platforms, Bragg Gaming Group Inc. distinguishes itself through its dedication to data-driven game design and the robustness of its PAM platform. Unlike many competitors that may focus exclusively on either the B2C or B2B segments, Bragg Gaming effectively bridges both, offering comprehensive gaming solutions that serve as a backbone for operators worldwide. Its in-house studios add a layer of creative and technical depth, allowing for continuous product innovation and iterative improvements based on market feedback. The company’s ability to consolidate a wide array of gaming content under a single, technologically advanced platform is a key differentiator that supports both scalability and operational efficiency.
Operational Efficiency and Strategic Focus
Bragg Gaming Group Inc. maintains a clear operational focus, leveraging its technological prowess to optimize game performance and customer engagement. Its PAM platform is designed to integrate seamlessly with third-party systems, offering a plug-and-play solution that minimizes technical disruption while maximizing accessibility. The company’s strategic emphasis on refining user experience through constant technological upgrades and data analysis ensures that its products remain competitive and compliant with global standards.
Industry Expertise and Value Proposition
The company’s deep industry expertise is evident in its commitment to integrating advanced technical features with innovative gaming content. Each game developed within its portfolio is a result of meticulous market research and iterative design processes, underscoring Bragg Gaming’s dedication to producing engaging, reliable, and efficient gaming experiences. Its focus on high-quality casino gaming content, combined with its technical infrastructure, enables gaming operators to deliver a seamless experience to their clientele. For investors and industry observers, the company’s blend of technological sophistication and creative agility offers a detailed insight into a business model that effectively mitigates risk while capitalizing on emerging market trends.
Operational Ecosystem and Strategic Advantages
At the core of Bragg Gaming Group Inc.'s operational ecosystem is its ability to connect varied stakeholders in the online gaming environment, from game developers to platform operators. The company’s ecosystem-centric approach ensures that there is a constant feedback loop between content creation and consumer engagement, fostering innovation and operational improvements. The role of analytics and data in driving game development decisions further underscores the company’s capability to adapt to changing player preferences and maintain a competitive edge in a complex market landscape.
Conclusion
In summary, Bragg Gaming Group Inc. represents a sophisticated amalgamation of state-of-the-art online gaming technology and comprehensive casino content aggregation. The company’s multifaceted business model, which incorporates high-performing, data-driven game design with a powerful technological platform, positions it as an essential contributor within the global gambling industry. Its methodical approach to market segmentation, technological integration, and content innovation reflects a robust and adaptable business strategy. While operational challenges and competitive pressures persist in the industry, the company’s detailed focus on quality, efficiency, and market relevance offers a nuanced insight into its operational excellence and industry standing.
Bragg Gaming Group expects a substantial increase in 2021 revenue, projecting approximately EUR €58.0 million (USD $66.1 million) and adjusted EBITDA of EUR €7.0 million (USD $8.0 million). The company raises its 2022 outlook to between EUR €68-72 million (USD $78-82 million) in revenue and EUR €9.5-10.5 million (USD $10.8-12.0 million) in adjusted EBITDA, indicating year-over-year growth of 21% and 43%, respectively. Bragg anticipates completing the acquisition of Spin Games by Q1 2022, which will enhance its market entry capabilities and total addressable market (TAM) growth, expected to reach over USD $18 billion by year-end 2022.
Bragg Gaming Group (NASDAQ: BRAG) has partnered with Blue Guru Games to launch new exclusive titles for the European iGaming markets. The collaboration will produce innovative games, starting with Nemean Lion, which will be distributed through ORYX's Blue Horn program. Blue Guru aims to create engaging games inspired by history and mythology. Bragg's Group Director of Content emphasized the strong alignment in design philosophy between the two firms, while Blue Guru's CEO expressed excitement about delivering unique gaming experiences. This partnership expands Bragg's content offerings.
Bragg Gaming Group has appointed Lara Falzon as President and Chief Operating Officer, effective immediately. Ms. Falzon, a board member since March 2021, brings over a decade of iGaming experience and a proven track record managing billion-dollar transactions. In her new role, she will oversee daily operations and help implement growth strategies. Her previous positions include CFO at Red Tiger Gaming and operational CFO at NetEnt. This leadership change aims to bolster Bragg’s operational performance and enhance shareholder value as it pursues growth in the iGaming market.
Bragg Gaming Group has launched its new game development studio, Atomic Slot Lab, debuting with the online slot game Egyptian Magic in European iGaming markets. This initiative aims to enhance the gaming experience by creating high-quality, localized content for North American and European players. The game features exciting mechanics, including four jackpots and bonus features. With Doug Fallon at the helm, Atomic Slot Lab is set to develop innovative titles, leveraging insights into player preferences for successful online gaming experiences.
Bragg Gaming Group (NASDAQ: BRAG) expands its footprint in the UK iGaming market through a partnership with Novibet. With this collaboration, ORYX Gaming, a subsidiary of Bragg, launches exclusive titles including games from GAMOMAT and Peter & Sons, and the new title Egyptian Magic from Atomic Slot Lab. The UK's online casino sector is projected to be a $5.9 billion market in 2022, representing significant growth potential for Bragg. This partnership also extends ORYX's content to Greece, with plans for additional regulated market entries later this year.
Bragg Gaming Group (NASDAQ: BRAG) has expanded its presence in the Swiss iGaming market by securing an agreement with Casino Interlaken to provide exclusive slots on StarVegas.ch. This partnership marks ORYX's third collaboration in Switzerland, following agreements with Grand Casino Luzern and Grand Casino Baden. The Swiss online gaming market, which opened in January 2019, reported gross gaming revenue of approximately $203 million in 2020. ORYX's ISO/IEC 27001 certification facilitates access to this regulated market, underscoring its commitment to information security.
Bragg Gaming Group (NASDAQ: BRAG) expands its UK market presence by partnering with SkillOnNet to distribute its iGaming content across multiple casino brands, including PlayOJO and Slingo.com. This follows the receipt of a supplier license from the Gambling Commission in November. The UK online casino sector is projected to reach approximately US$5.5 billion in 2021. Bragg anticipates its total addressable market will grow to over US$18 billion in 2022, with the UK making up nearly one third of this figure.
Bragg Gaming Group has launched its gaming content in the UK market for the first time with 888casino, following the recent acquisition of a supplier license. This expansion allows Bragg to tap into the UK’s regulated online gambling sector, valued at approximately $9.2 billion with online casino games contributing significantly. The partnership includes ORYX’s exclusive RGS offerings and the debut title, Egyptian Magic, from Bragg's Atomic Slot Lab. This move marks a crucial step in strengthening Bragg’s position in the global iGaming market.
Bragg Gaming Group (NASDAQ: BRAG) strengthens its presence in Switzerland by partnering with Grand Casino Baden, which operates jackpots.ch. This collaboration follows an earlier agreement and includes the launch of popular gaming titles from GAMOMAT via ORYX Gaming's remote gaming server. The partnership aims to enhance player engagement and retention, leveraging Grand Casino Baden's established reputation in the online gaming sector. Bragg's leadership commented on the significance of this alliance in expanding their brand within regulated markets.
Bragg Gaming Group has received all necessary regulatory approvals to finalize the acquisition of Spin Games LLC, anticipating completion in early 2022. This acquisition is expected to enhance Bragg's growth prospects in the U.S. iGaming market, potentially expanding their total addressable market to over USD $18 billion. In addition, Bragg reports a strong entry into the Netherlands iGaming market, achieving double-digit market share since October and contributing to a revised online gross gaming revenue forecast of approximately USD $915 million for 2021.