Bragg Gaming Supplies Online Casino Game Aggregation for Superbet in Brazil

Rhea-AI Summary

Bragg Gaming Group (BRAG) extends its reach in the soon-to-be-regulated Brazilian gambling market by taking its aggregation platform live with Superbet. The deal solidifies Bragg's position as a leading supplier in the fast-growing iGaming market, with the potential of Brazil becoming the most important new regulated market for the global online gambling sector in 2024.

Insights

Financial Analyst

The strategic partnership between Bragg Gaming Group and Superbet, as they enter the Brazilian market, signifies a pivotal move within the online gambling sector. This collaboration is particularly noteworthy given Brazil's impending legislative changes that could transform the country into a significant regulated market for online gambling by 2024.

The expansion of Bragg Gaming Group's aggregation platform to include proprietary games and third-party content in Brazil suggests a potential increase in revenue streams and diversification of the company's portfolio. The success of similar launches in Serbia and Belgium may be indicative of Bragg's ability to adapt and thrive in varying regulatory landscapes. Stakeholders should monitor the company's performance in emerging markets, as success in Brazil could serve as a catalyst for further international growth.

However, investors should also consider the risks inherent in emerging markets, such as regulatory uncertainty and potential competition. The long-term impact on Bragg's financial health will depend on the successful navigation of these challenges and the actualization of the Brazilian market's potential.

Industry Analyst

The deal between Bragg Gaming Group and Superbet underscores the competitive dynamics within the iGaming industry, where content aggregation and proprietary offerings are key differentiators. Bragg's provision of popular titles from its in-house studios to Superbet's platform may enhance its competitive edge in Brazil's soon-to-be regulated market.

The mention of Bragg's aggregation platform suggests a strategic focus on content distribution, which is critical in the iGaming industry for attracting and retaining users. The partnership could serve as a benchmark for other industry players looking to capitalize on new market opportunities.

While this move presents an opportunity for Bragg to solidify its market presence, it is essential to recognize the challenges associated with localization and compliance with local gambling regulations. The successful adaptation of Bragg's content to the preferences of Brazilian players will be crucial in leveraging this market opportunity.

Legal Expert

The impending regulation of online sports betting and gambling in Brazil represents a significant legal milestone for the iGaming industry. Bragg Gaming Group's proactive engagement with Superbet in anticipation of these changes demonstrates their commitment to compliance and strategic market positioning.

It is crucial to understand that the regulatory framework will dictate the operational scope and potential profitability for companies like Bragg. The legal landscape's evolution will require ongoing vigilance and adaptability to ensure alignment with new requirements and to mitigate any legal risks associated with the expansion.

For stakeholders, the implications of Brazil's new legislation extend beyond immediate business opportunities to the broader impact on the global online gambling sector. This development could signal a shift towards increased regulation in other jurisdictions, influencing industry standards and practices.

Agreement extends the supplier’s reach in soon to be regulated market

TORONTO--(BUSINESS WIRE)-- Bragg Gaming Group has taken its aggregation platform live with Superbet in Brazil, following a deal that sees the provider become a leading partner to the operator in one of the world’s hottest gambling markets.

As well as third-party content from the industry’s most sought after providers, Bragg now supplies Superbet with its proprietary games portfolio, including popular titles from in-house studios Atomic Slot Lab and Indigo Magic.

The deal sees Bragg cement its presence in the Brazilian market with the country’s long-awaited and much anticipated reform that could regulate online sports betting and gambling nearing completion.

New legislation would make Brazil the most important new regulated market for the global online gambling sector in 2024.

The agreement follows successful launches with Superbet’s new Happening platform in Serbia and Belgium, where Bragg provides content aggregation for the operator’s superbet.rs and napoleongames.be online casino brands.

Matej Nemec, Commercial Director at Bragg Gaming Group, said: “We have already seen tremendous growth with Superbet through aggregation partnerships in several countries, and this Brazilian launch is another important milestone which throws a spotlight on Bragg’s position as a leading supplier in this fast-growing iGaming market.

“We offer a wide portfolio of casino content that has already proven popular with local audiences in LatAm, and this partnership will further our ambitious growth plans for the region which will be a key focus for us in 2024.”

Adam Shaw, Chief Revenue Officer at Superbet, said: “Brazil is set to be a market with great potential once it's regulated and we are gearing up to offer local players the best online experience.

“Bragg’s aggregation platform supplies us with a diverse portfolio of proprietary and exclusive content as well as games from the industry’s most popular providers and we are thrilled to partner with them in Brazil.”

About Bragg Gaming Group

Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is a content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content, and its cutting-edge technology. Bragg Studios offer high-performing, data-driven and passionately crafted casino gaming titles from in-house brands Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic and Oryx Gaming. Its proprietary content portfolio is complemented by a range of exclusive titles from carefully selected studio partners which are Powered By Bragg: games built on Bragg remote games server (Bragg RGS) technology, distributed via the Bragg Hub content delivery platform and available exclusively to Bragg’s customers. Bragg’s modern and flexible omnichannel Player Account Management (Bragg PAM) platform powers multiple leading iCasino and sportsbook brands and is supported by expert in-house managed operational and marketing services. All content delivered via the Bragg Hub, whether exclusive or from Bragg’s large, aggregated games portfolio, is managed from a single back-office and is supported by powerful data analytics tools, as well as Bragg’s Fuze™ player engagement toolset. Bragg is licensed or otherwise certified, approved and operational in multiple regulated iCasino markets globally, including in New Jersey, Pennsylvania, Michigan, Ontario, the United Kingdom, the Netherlands, Germany, Sweden, Spain, Malta and Colombia.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20231221002231/en/

For media enquiries or interview requests, please contact:

Giles Potter, Chief Marketing Officer at Bragg Gaming Group

press@bragg.group

Source: Bragg Gaming Group Inc.

FAQ

What is the latest deal involving Bragg Gaming Group (BRAG) and Superbet in Brazil?

Bragg Gaming Group has taken its aggregation platform live with Superbet in Brazil, solidifying its position as a leading supplier in the fast-growing iGaming market.

What content does Bragg Gaming Group (BRAG) provide to Superbet in Brazil?

Bragg provides Superbet with its proprietary games portfolio, including popular titles from in-house studios Atomic Slot Lab and Indigo Magic, as well as third-party content from sought-after providers.

Why is Brazil an important market for Bragg Gaming Group (BRAG)?

Brazil's long-awaited and much anticipated reform could regulate online sports betting and gambling, making it the most important new regulated market for the global online gambling sector in 2024.

What are the growth plans of Bragg Gaming Group (BRAG) for the Latin American region?

Bragg aims to further its ambitious growth plans for the Latin American region, which will be a key focus in 2024.

How does Superbet view the partnership with Bragg Gaming Group (BRAG) in Brazil?

Superbet is gearing up to offer local players the best online experience in Brazil with Bragg's diverse portfolio of proprietary and exclusive content, as well as games from popular providers.