Bragg Gaming Continues U.S. Expansion with Golden Nugget in Michigan
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Insights
The deployment of Bragg Gaming Group's new games and RGS technology at Golden Nugget in Michigan represents a strategic move to capitalize on the burgeoning iGaming market in the region. The integration of Bragg's Fuze™ promotional tools into their games is a noteworthy enhancement, as these features are designed to increase player engagement through incentives like free rounds and tournaments. Such tools are becoming increasingly critical in the competitive online gaming industry to retain players and drive revenue growth.
From a market perspective, the projection by H2 Gambling Capital of a Gross Win of over USD $2 billion for Michigan's regulated online casino market by 2024 underscores the significant market opportunity for Bragg. This expansion aligns with the company's growth strategy and its efforts to establish a strong foothold in North America. The success of this initiative could serve as a benchmark for Bragg's potential performance in similar markets and could positively influence investor sentiment towards Bragg's stock.
The launch of Bragg Gaming Group's content at Golden Nugget's Michigan platform is indicative of the company's agile approach to market penetration. By offering popular titles and leveraging the latest RGS technology, Bragg is poised to enhance user experience and satisfaction. The gaming industry places a premium on content differentiation and technological innovation, both of which are evident in Bragg's recent rollout.
Furthermore, the use of Fuze™ promotional tools could set a new industry standard for player engagement. This technology could potentially lead to increased session times and player loyalty, which are key metrics for the success of online casinos. The alignment with Golden Nugget also speaks to Bragg's strategic partnership approach, which could be instrumental in securing additional agreements with other operators in the future.
Bragg Gaming Group's strategic expansion into Michigan's iGaming market could be interpreted as a positive signal to investors, considering the projected market growth in the region. The introduction of new titles and advanced RGS technology is likely to contribute to the company's revenue stream and could be reflected in future financial statements. The emphasis on innovative gaming solutions and player engagement tools may also drive competitive advantage and market share gains for Bragg.
Investors should monitor the performance metrics following this rollout, as successful integration and player adoption of Bragg's offerings could lead to upward revisions in revenue forecasts. Additionally, the company's ability to scale its technology and content across other states with regulated iGaming markets could further enhance its financial outlook and attractiveness to potential investors.
Games now available to Golden Nugget's players in
All online casino games delivered on Bragg’s new RGS technology come with the Company’s Fuze™ promotional tools as standard which offer player engagement features on games such as free rounds, tournaments and quests.
H2 Gambling Capital projects an impressive Gross Win of over USD
Kunal Mishra, Chief Operating Officer -
“This achievement builds on Bragg's existing collaboration with Golden Nugget, aligning with the company's vision to deliver cutting-edge gaming solutions to players in the rapidly growing
About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is a content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content, and its cutting-edge technology. Bragg Studios offer high-performing, data-driven and passionately crafted casino gaming titles from in-house brands Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic and Oryx Gaming. Its proprietary content portfolio is complemented by a range of exclusive titles from carefully selected studio partners which are Powered By Bragg: games built on Bragg remote games server (Bragg RGS) technology, distributed via the Bragg Hub content delivery platform and available exclusively to Bragg’s customers. Bragg’s modern and flexible omnichannel Player Account Management (Bragg PAM) platform powers multiple leading iCasino and sportsbook brands and is supported by expert in-house managed operational and marketing services. All content delivered via the Bragg Hub, whether exclusive or from Bragg’s large, aggregated games portfolio, is managed from a single back-office and is supported by powerful data analytics tools, as well as Bragg’s Fuze™ player engagement toolset. Bragg is licensed or otherwise certified, approved and operational in multiple regulated iCasino markets globally, including in
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240222631425/en/
For media enquiries or interview requests, please contact:
Giles Potter, Chief Marketing Officer at Bragg Gaming Group
press@bragg.group
Investors:
James Carbonara
Hayden IR
(646)-755-7412
james@haydenir.com
Source: Bragg Gaming Group Inc.
FAQ
What new technology has Bragg Gaming Group launched at Golden Nugget in Michigan?
Which popular titles are now available to Golden Nugget's players in Michigan from Bragg Gaming Group?
What player engagement features are offered on Bragg's new RGS technology games?
What is the projected Gross Win for the regulated online casino market in Michigan by 2024?
Who is the Chief Operating Officer - Americas at Bragg Gaming Group and what is their comment on the expansion with Golden Nugget in Michigan?
What is the vision of Bragg Gaming Group regarding the U.S. iGaming market?
