Bragg Gaming Continues Global Expansion, Powers Kingsbet.cz Launch with an End-to-End iGaming Solution
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) has partnered with Kings Entertainment to launch Kingsbet.cz, providing an end-to-end iGaming solution in the Czech Republic. This includes Player Account Management (PAM) technology, exclusive content, aggregated online casino games via Bragg HUB, and a localized sportsbook integration with Altenar. The partnership also includes managed marketing and operational services, as well as Bragg’s FUZE™ player engagement tools. This is Bragg’s second PAM and turnkey partner in the Czech market. Kings Entertainment operates three land-based casinos in the Czech Republic and plans to expand into online gambling, leveraging Bragg’s technology and expertise. The Czech online casino market is projected to reach $1 billion in gross win in 2024, growing 30% year-over-year from 2023. Recent legal amendments, effective January 2024, allow live casino games, streamlining the licensing regime for operators.
- Bragg's partnership with Kings Entertainment expands its reach in the Czech Republic market.
- Kingsbet.cz launch provides a comprehensive iGaming solution, including PAM technology and exclusive content.
- Kings Entertainment has a strong presence with three land-based casinos and plans to expand online.
- The Czech online casino market is projected to reach $1 billion in 2024, a 30% year-over-year growth.
- New regulations effective January 2024 allow live casino games, benefiting Bragg’s offerings.
- Pressure on the operators for regulatory compliance could pose ongoing challenges.
- Dependence on the success of Kingsbet.cz for Bragg’s foothold in the Czech market.
- Market competition intensifying with more operators expected to enter following regulatory changes.
Insights
The recent agreement between Bragg Gaming and Kings Entertainment marks a significant move in the European iGaming sector. By providing a comprehensive end-to-end solution, Bragg Gaming is not just expanding its footprint but also reinforcing its position as a versatile service provider. The Czech online casino market is expected to reach
The inclusion of live dealer games, permitted under the recent amendments to Czech gambling laws, provides additional opportunities for Kingsbet to differentiate itself from competitors. This strategic integration, combined with managed marketing and operational services, positions Kingsbet to capitalize on the growing online gambling segment.
From a retail investor's perspective, the potential revenue boost from this expansion looks promising. However, it's important to monitor how effectively Kingsbet leverages Bragg's technology and whether they can meet the demands of a competitive market.
Bragg Gaming's collaboration with Kings Entertainment in the Czech Republic represents a strategic move that could significantly impact its financial performance. By entering a market projected to achieve
Key financial metrics to watch will be Bragg's revenue growth and market share in the Czech Republic over the next few quarters. The company's ability to deliver its full turnkey solution effectively will be critical. Additionally, the success of Kingsbet under Bragg's system could serve as a case study, potentially attracting other similar clients from regulated markets.
Investors should consider the scalability of Bragg’s solutions and the potential for similar partnerships in other regions. While the initial impact might be positive, long-term success will depend on sustained market penetration and the ability to adapt to evolving regulatory environments.
Bragg Gaming's technological prowess is a key factor in the success of this partnership. The deployment of Bragg’s Player Account Management (PAM) system, coupled with its FUZE™ player engagement toolset, presents a compelling value proposition. These tools are designed to enhance user experience through features such as Free rounds, Missions, Quests and Jackpots, all of which can aid in player acquisition and retention.
Furthermore, the integration with Altenar for sportsbook services ensures a seamless and localized betting experience, which is important in a regulated market like the Czech Republic. This level of technological integration not only supports Kingsbet's operational efficiency but also provides them with a competitive edge through advanced data analytics and targeted marketing.
From a technological standpoint, investors should appreciate the robustness and flexibility of Bragg’s platform, which can be tailored to meet specific market needs. The success of this project could also pave the way for similar technological deployments in other emerging markets.
Increases
Under the terms of the agreement signed between the two parties, Bragg will provide Kingsbet with Player Account Management (PAM) technology, exclusive content from Bragg studios, aggregated online casino content via the Bragg HUB and a fully localized sportsbook integration in partnership with Altenar.
Bragg provides Kingsbet with an all-in-one solution with powerful automation and marketing tools to seamlessly run its casino and sportsbook operations.
Bragg’s FUZE™player engagement toolset for casino and sportsbook is also included, helping boost acquisition, conversion and retention with tools such as Free rounds, Missions, Quests, Journeys, Recommendation engine and Jackpots.
Kingsbet will additionally be supported by managed marketing and operational services delivered by Bragg.
The agreement and subsequent launch is the latest in a string of deals that Bragg has struck to provide its technology solutions to operators across global regulated iGaming markets, and is the Company’s second PAM and turnkey partner in the
Bragg Group Chief Executive Officer Matevž Mazij said: “We are proud to be chosen to support Kings Entertainment, a leading European entertainment, casino and poker brand with our full-service turnkey solution as they transition their market leading Czech operations online.
“The new regulations make this an exciting time to be in the Czech market,” Mazij added.
David Vaněk, Chief Executive Officer of Kingsbet stated: “Over the past 8 months, both teams worked very hard to prepare the launch of “kingsbet.cz” ahead of the EURO championship. I’m proud that we are the first licensed betting and gaming operator in the
“Kingsbet will offer players ‘The King´s experience’ in sports betting and casino, and we plan to launch a Live casino product by the end of this year. Bragg´s platform will enable us to enter the Czech market with powerful tools and a highly competitive product offering.”
Founded in 2003, Kings Entertainment operates three land-based casinos: the Kings Rozvadov, Admiral Rozvadov and Hilton Prague properties. At Kings casino in Rozvadov, known as the biggest poker arena in
Kings has a
The Czech online casino market is projected to achieve approximately US
Under previous Czech gambling regulations, operators were only able to offer online RNG games explicitly licensed under the Czech Gambling Act.
Following pressure from operators, this list was widened to include live dealer games (live casino), an amendment which came into force on January 1, 2024.
The inclusion of live dealer games was one of a number of amendments made to existing Czech gambling laws, the most wide-ranging of which was the introduction of a new streamlined licensing regime for operators.
About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is an iGaming content and turnkey technology solutions provider serving online and land-based gaming operators with its proprietary and exclusive content, and cutting-edge technology. Bragg Studios offer high-performing and passionately crafted casino game titles using the latest in data-driven insights from in-house brands including Wild Streak Gaming, Atomic Slot Lab and Indigo Magic. Its proprietary content portfolio is complemented by a cross section of exclusive titles from carefully selected studio partners under the Powered By Bragg program. Games built on Bragg’s remote games server (Bragg RGS) technology are distributed via the Bragg Hub content delivery platform and are available exclusively to Bragg customers. Bragg’s flexible, modern, omnichannel Player Account Management (PAM) platform powers multiple leading iCasino and sportsbook brands and at all points is supported by expert in-house managed, operational, and marketing services. Content delivered via the Bragg Hub either exclusively or from the Bragg aggregated games portfolio is managed from a single back-office which is supported by powerful data analytics tools, and Bragg’s award-winning Fuze™ player engagement toolset. Bragg is licensed, certified, approved and operational in many regulated iCasino markets globally, including the
About Kingsbet
Kingsbet is a new online brand, a subsidiary of Kings Entertainment founded in 2003, which dominates Czech land-based casino market with
View source version on businesswire.com: https://www.businesswire.com/news/home/20240614506298/en/
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Robert Simmons, Head of Communications, Bragg Gaming Group
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Source: Bragg Gaming Group Inc.
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