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Bragg Gaming Group has launched its content in Italy, expanding its presence in Europe's second largest online gaming market. The company partnered with Microgame, Italy's leading gaming service provider, to distribute over 30 popular online casino games exclusively in this market. Italy, which has a projected online casino revenue of US$2.4 billion in 2023, has been a key market for Bragg following its expansions in other territories like North America and the UK. Bragg's President, Lara Falzon, emphasized the significance of this expansion as part of their strategy to offer engaging content in major regulated markets. The partnership with Microgame allows Bragg to reach a broad local audience quickly, enhancing their growth prospects in Europe.
Positive
Successful entry into Italy, Europe's second largest online gaming market.
Partnership with Microgame, a top gaming service provider in Italy, enables access to numerous local operators.
Initial offering of over 30 popular online casino games certified for the Italian market.
Projected growth in Italy's online casino sector, with revenues expected to reach US$2.4 billion in 2023.
Negative
None.
Expands Bragg iGaming content to Europe’s second largest online gaming market
TORONTO--(BUSINESS WIRE)--
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG), today announced that its content is now live in Italy, Europe’s second largest online gaming market, with the country’s leading local operator Microgame. Bragg’s expansion to Italy follows its launches in several key territories including North America, the UK, the Netherlands, Greece, the Czech Republic, Germany and Switzerland.
An initial batch of more than 30 popular online casino game titles distributed exclusively by Bragg are now certified for the Italian market and available to Microgame. Additional games, including from Bragg’s Atomic Slot Lab and Indigo Magic studios, are expected to go live with Microgame over the next several months.
With over 20 years of experience, Microgame is the leading gaming service provider in Italy, offering a comprehensive and flexible online casino and betting platform which powers many of the country’s premier online casino brands.
Italy became the first major country in continental Europe to regulate online gambling in 2006 and is now the second largest regulated online market on the continent, with expected online casino revenues of US$2.4 billion in 2023 according to H2 Gambling Capital estimates.
Lara Falzon, President and Chief Operating Officer at Bragg, said: “Our expansion into Italy is another proof point of successful execution on our initiative to be a provider of exciting, player-engaging content to the world’s biggest regulated online gaming markets. We are excited to feature our exclusive content as key games in our initial content distribution for Europe’s second largest online market.
“By partnering with Microgame, one of Italy’s largest B2B providers, we now have access to numerous leading operators in the country, which will enable us to reach a wide local audience from the outset. We are excited to further grow our presence in Europe through the introduction of our premium content for players in Italy.”
Marco Castaldo, CEO at Microgame, said: “We are pleased to partner with Bragg to bring their high-quality content to our players in Italy. The introduction of Bragg’s player-popular content is another important step in our commitment to provide local players with great online gaming content.”
About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is a content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content, and its cutting-edge technology. Bragg Studios offer high-performing, data-driven and passionately crafted casino gaming titles from in-house brands Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic and Oryx Gaming. Its proprietary content portfolio is complemented by a range of exclusive titles from carefully selected studio partners which are Powered By Bragg: games built on Bragg remote games server (Bragg RGS) technology, distributed via the Bragg Hub content delivery platform and available exclusively to Bragg’s customers. Bragg’s modern and flexible omnichannel Player Account Management (Bragg PAM) platform powers multiple leading iCasino and sportsbook brands and is supported by expert in-house managed operational and marketing services. All content delivered via the Bragg Hub, whether exclusive or from Bragg’s large, aggregated games portfolio, is managed from a single back-office and is supported by powerful data analytics tools, as well as Bragg’s Fuze™ player engagement toolset. Bragg is licensed or otherwise certified, approved and operational in multiple regulated iCasino markets globally, including in New Jersey, Pennsylvania, Michigan, Ontario, the United Kingdom, the Netherlands, Germany, Sweden, Spain, Malta and Colombia.
For investor relations at Bragg Gaming Group, please contact:
Yaniv Spielberg, Chief Strategy Officer at Bragg Gaming Group info@bragg.group
or
Joseph Jaffoni, Richard Land and James Leahy at JCIR
212-835-8500 or bragg@jcir.com
For media enquiries or interview requests, please contact:
Giles Potter, Chief Marketing Officer at Bragg Gaming Group press@bragg.group
Source: Bragg Gaming Group
FAQ
What is the latest news about Bragg Gaming Group (NASDAQ: BRAG)?
Bragg Gaming Group has launched its content in Italy, expanding its operations in the European online gaming market.
How many games has Bragg launched in Italy?
Bragg has launched over 30 popular online casino games in Italy.
What is the significance of the partnership with Microgame for BRAG?
The partnership with Microgame allows Bragg to access many leading operators in Italy's online gaming market.
What are the projected online casino revenues in Italy for 2023?
Italy's online casino revenues are expected to reach US$2.4 billion in 2023.
How does Italy's online gaming market compare to other European countries?
Italy is the second largest regulated online gaming market in Europe.