Broadridge Names Dipti Kachru Global Chief Marketing Officer

Rhea-AI Summary

Broadridge Financial Solutions (NYSE: BR) announced the appointment of Dipti Kachru as Global Chief Marketing Officer, effective January 18. Kachru will lead Broadridge's global marketing strategy, focusing on brand reputation and revenue growth. Previously, she served as CMO at J.P. Morgan's Wealth Management division, known for launching a successful client acquisition engine. Kachru's experience in financial services and her commitment to corporate governance and digital transformation are expected to enhance Broadridge's market position.

Positive

• Appointment of a seasoned marketer in Dipti Kachru to enhance brand and revenue growth.
• Kachru's prior experience at J.P. Morgan, credited with significant business growth.
• Focus on digital transformation and corporate governance expected to elevate Broadridge's market reputation.

Negative

• None.

NEW YORK, Dec. 6, 2021 /PRNewswire/ -- Broadridge Financial Solutions (NYSE: BR), a global Fintech leader, today announced the appointment of Dipti Kachru as Global Chief Marketing Officer, effective January 18.

As Global CMO, Kachru will be responsible for leading all aspects of Broadridge's global marketing organization — brand and digital strategy, product positioning, lead generation and thought leadership. She will focus on driving measurable growth, building Broadridge's global brand reputation, expanding client relationships, and supporting the organization's revenue growth ambitions. Kachru will be a member of Broadridge's Executive Leadership team, reporting to Chris Perry, President of Broadridge. She will be based in New York.

Kachru joins Broadridge from J.P. Morgan where she most recently served as Chief Marketing Officer for the Wealth Management division and can be credited for launching the J.P. Morgan Wealth Management brand and building an industry-leading client acquisition engine that delivered significant business growth.

"Dipti is a modern, client-centric marketer with significant experience in financial services," said Chris Perry, President of Broadridge. "Her proven expertise in strategic marketing and digital transformation will further enable us to scale our business, enhance our offerings and elevate our reputation in the marketplace, leveraging both her wealth and asset management/funds experience. We are also thrilled to welcome a purpose-driven leader who is deeply committed to developing talent and making our industry more inclusive."

"Broadridge is an industry leading fintech with outsized impact across the entire financial services ecosystem, and I look forward to contributing to the momentum that is propelling the company and the industry forward," said Kachru. "In addition to the business opportunity, I am inspired by the leadership team and company culture, especially its focus on corporate governance, driving digital transformation, and making a difference for clients, investors, associates and their communities."

Over the years, Kachru has held several senior consumer and wholesale marketing roles at JPMorgan Chase and Oppenheimer Funds (now Invesco). She started her career in advertising, working on global brands like Pepsi, American Express and Microsoft. She received her undergraduate degree from Lady Shriram College, New Delhi, India and her Master of Science in Strategic Communications from Columbia University.

About Broadridge

Broadridge Financial Solutions (NYSE: BR), a global Fintech leader with $5 billion in revenues, provides the critical infrastructure that powers investing, corporate governance, and communications to enable better financial lives. We deliver technology-driven solutions that drive business transformation for banks, broker-dealers, asset and wealth managers and public companies. Broadridge's infrastructure serves as a global communications hub enabling corporate governance by linking thousands of public companies and mutual funds to tens of millions of individual and institutional investors around the world. Our technology and operations platforms underpin the daily trading of more than $9 trillion in equities, fixed income and other securities globally. A certified Great Place to Work^®, Broadridge is part of the S&P 500^® Index, employing over 13,000 associates in 21 countries. For more information about us, please visit broadridge.com.

Investors:
W. Edings Thibault
Investor Relations
+ 1 516-472-5129
Edings.thibault@broadridge.com

Media:
Gregg Rosenberg
Corporate Communications
+1 212-918-6966
Gregg.rosenberg@broadridge.com

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SOURCE Broadridge Financial Solutions, Inc.

FAQ

Who is the new Global Chief Marketing Officer of Broadridge?

Dipti Kachru has been appointed as the new Global Chief Marketing Officer of Broadridge, effective January 18.

What are Dipti Kachru's responsibilities at Broadridge?

Kachru will lead all aspects of Broadridge's global marketing, focusing on brand strategy, product positioning, and revenue growth.

What did Dipti Kachru do before joining Broadridge?

Prior to Broadridge, Kachru was the Chief Marketing Officer at J.P. Morgan's Wealth Management division.

When does Dipti Kachru start her role at Broadridge?

Dipti Kachru's role as Global CMO at Broadridge begins on January 18.