Broadridge Enhances Analytics, Enabling Asset Managers to Better Target Financial Advisors

Rhea-AI Summary

Broadridge Financial Solutions (NYSE: BR) enhances its analytics capabilities by integrating AdvisorTarget's advisor intent data. This integration aims to improve asset managers' distribution strategies, enabling them to precisely target financial advisors with relevant messages. The addition of behavioral data supports digital engagement, helping asset managers to build stronger relationships with advisors. With $5 billion in revenues, Broadridge is a global fintech leader, facilitating efficient investment and governance processes.

Positive

• Integration of AdvisorTarget's intent data enhances Broadridge's analytics capabilities.
• Improves targeting accuracy for asset managers in reaching financial advisors.
• Supports digital engagement strategies, likely increasing advisor relationships.

Negative

• None.

Enhancement enables accelerated distribution and identifies advisor demand for fund and ETF products

NEW YORK, April 13, 2022 /PRNewswire/ -- To help asset managers sharpen their distribution strategies and improve advisor segmentation, digital marketing and social media engagement, Fintech leader Broadridge Financial Solutions, Inc. (NYSE:BR) is incorporating AdvisorTarget's advisor intent data into its analytics and advisory offerings. Broadridge's asset management clients will benefit from the integration of AdvisorTarget data, which identifies products of interest to advisors and increases data inputs for predictive analytics to help better match sales efforts with interested buyers.

Broadridge partners with asset managers to create data driven distribution strategies through advisor segmentation, scoring and customer journey mapping. The addition of advisor behavioral data from AdvisorTarget with Broadridge's distribution advisory offering will inform strategies based on both existing holdings and content engagement history. This combined view of holdings and advisor behavior data will enable asset managers to target advisors with greater precision and efficiency. 

"The combination of Broadridge's distribution advisory expertise with AdvisorTarget data will enable distribution organizations to target the right advisor, with the right message, at the right time," said Tim Kresl, Principal of Distribution Insights, Broadridge. "Expanding our distribution advisory offering to include insights about the behaviors and interests of advisors is core to our strategy of providing asset managers with the information they need to stay relevant and drive growth."

The addition of advisor behavior data from AdvisorTarget also furthers Broadridge's strategy to enhance and support asset and wealth managers in their approach to digital engagement.  The combination of AdvisorTarget data with Broadridge's offerings helps asset managers identify advisors likely to respond to digital sales and servicing. Insights into advisor interest and intent to purchase fund and ETF products enables asset managers to provide targeted content, educate advisors about their products and build stronger, loyal relationships. 

"With digital engagement becoming an increasingly important factor in serving advisors, access to advisor intent data can be the key ingredient in connecting with advisors in the most relevant way possible and expanding relationships and loyalty," concluded Mr. Kresl. 

About Broadridge
Broadridge Financial Solutions (NYSE: BR), a global Fintech leader with $5 billion in revenues, provides the critical infrastructure that powers investing, corporate governance, and communications to enable better financial lives. We deliver technology-driven solutions that drive business transformation for banks, broker-dealers, asset and wealth managers and public companies. Broadridge's infrastructure serves as a global communications hub enabling corporate governance by linking thousands of public companies and mutual funds to tens of millions of individual and institutional investors around the world. Our technology and operations platforms underpin the daily trading of more than $9 trillion of equities, fixed income and other securities globally. A certified Great Place to Work^®, Broadridge is part of the S&P 500^® Index, employing over 13,000 associates in 21 countries. For more information about us, please visit broadridge.com.

About AdvisorTarget
AdvisorTarget is a market leader in providing behavioral intent data on financial professionals to the wealth and asset management industries.  Through the utilization of AdvisorTarget's patented, auto-login technology applied to AdvisorTarget's proprietary media properties and white label partners, financial services companies can identify and predict the next move of financial professionals to provide them with products and services they demand.  AdvisorTarget delivers off-the-shelf data packages that aid wealth and asset managers with new client acquisition, cross sell opportunities and asset and advisor retention.  The company also develops custom built solutions in consultation with its clients.

Media contacts:
Broadridge
Matthew Luongo
Prosek Partners
+1 646-818-9279
mluongo@prosek.com

AdvisorTarget
Julia Horti
Head of Marketing
julia.horti@advisortarget.co

View original content:https://www.prnewswire.com/news-releases/broadridge-enhances-analytics-enabling-asset-managers-to-better-target-financial-advisors-301524071.html

SOURCE Broadridge Financial Solutions, Inc.

FAQ

What does Broadridge's integration of AdvisorTarget data mean for investors?

The integration enhances Broadridge's ability to provide valuable insights for asset managers, potentially leading to increased efficiency and effectiveness in targeting financial advisors.

How will Broadridge's new analytics capabilities affect its stock BR?

The enhanced analytics could lead to improved performance for Broadridge's clients, which may positively influence the company's growth and stock performance.

When was the press release about Broadridge's enhancements published?

The press release was published on April 13, 2022.

What is the significance of advisor intent data for Broadridge clients?

Advisor intent data helps Broadridge's clients tailor their engagement strategies, improving their chances of sales success with financial advisors.

What are Broadridge's revenue figures mentioned in the press release?

Broadridge reported revenues of $5 billion.