Amoco Ultimate® with Invigorate® Can Take You Up To 300 Miles Farther per Year¹

Rhea-AI Summary

BP's new research reveals that using Amoco Ultimate® with Invigorate® can extend your driving range by up to 300 miles per year compared to regular fuel. This finding is based on tests conducted in late 2023 on various top-selling sedans and SUVs. The '300 Miles Farther' campaign highlights these results and aims to promote the benefits of Amoco Ultimate® with Invigorate® through traditional and digital advertising. According to BP's VP of US mobility marketing, Mukta Tandon, this premium fuel ensures optimal engine performance and cleaner engines, leading to fewer fill-ups. BP remains committed to innovation and providing reliable, efficient fuel solutions for modern drivers.

Positive

• Amoco Ultimate® with Invigorate® extends driving range by up to 300 miles per year.
• Research conducted in late 2023 confirms the fuel's effectiveness on top-selling sedans and SUVs.
• Results promote fewer fill-ups, enhancing convenience and driving efficiency.
• BP's commitment to innovation and fuel performance is reaffirmed.
• Launch of '300 Miles Farther' campaign to raise awareness and promote fuel benefits.
• Optimal engine performance and cleaner engines reported with continuous use.

Negative

• Economic savings are not provided by using Amoco Ultimate® with Invigorate®.
• Results vary based on vehicle type, driving habits, and other factors.
• Requires continuous use to achieve the claimed benefits.
• Potentially higher cost compared to regular fuel may deter some consumers.

• Amoco Ultimate® with Invigorate® can take you up to 300 miles farther yearly, compared to regular fuel in top-selling sedans and car SUVs.
• bp's "300 Miles Farther" campaign is an unmatched claim that enables drivers to cover more distance between fill-ups with confidence.

CHICAGO, May 20, 2024 /PRNewswire/ -- bp (NYSE: BP) continues to push the boundaries of driving range thanks to the findings from new research, revealing that drivers can go up to 300 miles farther each year using Amoco Ultimate® with Invigorate® compared to regular fuel¹.

Completed in the fourth quarter of 2023, this comprehensive proprietary research included a range of late-model sedans and car SUVs, representing top-selling vehicles. The results were clear: Amoco Ultimate® with Invigorate® can take you up to 300 miles farther per year compared to regular fuel¹, delivering tangible benefits, and enabling drivers to cover more distance between fill-ups.

"Our consumers have long experienced the benefits of our fuels in their cars and SUVs. Continuous use of our premium fuel, Amoco Ultimate® with Invigorate®, ensures optimal engine performance, providing cleaner engines and unlocking your engine's full potential²," said Mukta Tandon, VP US mobility marketing at bp. "The results of this testing are a testament to the ability to drive farther with fewer fill-ups with Amoco Ultimate® with Invigorate®."

To help promote this new claim, bp is launching the "300 Miles Farther" campaign, which includes both traditional and digital advertising. This campaign showcases the results of the testing and highlights the tangible benefits of choosing Amoco Ultimate® with Invigorate® for drivers looking to turn their cars into clean, mean, driving machines, along with more miles between refueling stops.

As a pioneer in innovation, bp remains dedicated to discovering transformative solutions that drive progress and redefine fuel performance. By providing drivers with a reliable solution to meet their evolving needs on the road, bp reaffirms its commitment to shaping a sustainable and efficient future for transportation.

For more information about bp's latest advancements in fuel technology, please visit bp.com.

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¹Claim is based on continuous use over 15,000 miles and using EPA's city/highway annual mileage estimate and driving cycles. Calculation uses average fuel economy difference between 93 octane Amoco Ultimate® and 87 octane Regular minimum detergent E10 fuels and fuel economy restoration through engine cleaning. A representative sample of late model sedans and car SUVs was used for testing. Results will vary based on what you drive, how you drive, and other factors. Use of Amoco Ultimate® with Invigorate® does not provide economic savings.

²Optimizes your engine's performance from the harmful effects of deposits caused by minimum detergent fuels. Requires continuous use. Results depend on what you drive and how you drive.

About bp: bp is investing in America's energy system as we transition from an international oil company to an integrated energy company. With $150 billion invested in the US since 2005, we employ more than 30,000 Americans and support more than 275,000 jobs. We have a bigger footprint here than anywhere else in the world, and we're proud to be a trusted partner for secure, affordable, and reliable energy. To learn more, please visit bpAmerica.com.

Contacts:
bp press office, US
uspress@bp.com 

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SOURCE bp

FAQ

What is the '300 Miles Farther' campaign by BP?

The '300 Miles Farther' campaign showcases the benefits of using Amoco Ultimate® with Invigorate®, claiming it can extend your driving range by up to 300 miles per year compared to regular fuel.

How does Amoco Ultimate® with Invigorate® improve driving range?

According to BP's research, continuous use of Amoco Ultimate® with Invigorate® in top-selling sedans and SUVs can extend driving range by up to 300 miles per year due to better fuel economy and engine cleaning effects.

When was the research on Amoco Ultimate® with Invigorate® conducted?

The research was completed in the fourth quarter of 2023.

Does using Amoco Ultimate® with Invigorate® provide economic savings?

No, BP's research indicates that the use of Amoco Ultimate® with Invigorate® does not provide economic savings despite extending the driving range.

What vehicles were included in BP's research on Amoco Ultimate® with Invigorate®?

The research included a representative sample of late-model sedans and car SUVs, representing top-selling vehicles.