Third Phase of Benefitfocus' "Open Enrollment Success in the Era of COVID" Offers Guidance on Evaluating OE Effectiveness

Rhea-AI Summary

On Nov. 17, 2020, Benefitfocus (NASDAQ: BNFT) launched the third phase of its educational series titled "Open Enrollment Success in the Era of COVID." This six-week program aims to assist benefits administrators in evaluating the effectiveness of open enrollment campaigns during the 2020 period. The Resource Center offers tools such as the Open Enrollment Metrics Report Template and Scorecard to facilitate this analysis. The series is designed to leverage insights from numerous open enrollment events to enhance future campaigns.

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• Launch of third phase of educational series enhancing open enrollment effectiveness.
• Availability of comprehensive tools and resources for benefits administrators.

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• None.

CHARLESTON, S.C., Nov. 17, 2020 /PRNewswire/ -- Benefitfocus, Inc. (NASDAQ: BNFT), an industry-leading benefits technology platform that simplifies benefits administration for employers, health plans and brokers, today launched the third phase of "Open Enrollment Success in the Era of COVID," a six-week, three-phase educational series to support benefits administrators during the 2020 Open Enrollment period. 

In this phase, users of Benefitfocus' Resource Center can access material to enable them to objectively evaluate the results of this year's open enrollment campaigns.

"This educational series has been designed to enable us to use our role as a valued resource and partner to help benefits leaders through all phases of this year's open enrollment season," said Annmarie Fini, Executive Vice President, Customer Success Organization, Benefitfocus. "While this year has been unique due to the impact of COVID-19, it is still possible and in fact crucial to properly and thoroughly evaluate open enrollment effectiveness and apply that analysis to create an even more successful campaign next year."

Some of the items in the Resource Center that are most relevant to the need for effective evaluation of Open Enrollment are:

• Open Enrollment Metrics Report Template: This post-open enrollment executive debrief template helps administrators compile and present a comprehensive view on open enrollment metrics.
• Open Enrollment Scorecard: This artifact enables users to evaluate their open enrollment campaign in four categories: planning, communication, execution and aftermath. The total score will help determine the direction to take to improve that performance next year.
• Scoring Your Open Enrollment: This shared expertise provides greater insight into the use of the Open Enrollment Scorecard, and how best to use its four categories to get an accurate read on how this year's Open Enrollment campaign went, as well as clear direction on how to make next year's enrollment the best yet. 

The program has provided insight in three phases: the final days and weeks before open enrollment, open enrollment itself and the period immediately following open enrollment. Benefitfocus is providing a range of materials from the extensive library in its Resource Center, including webinars, blog posts, white papers, templates and reference guides. These best practices have been developed based on the knowledge acquired through serving thousands of employer open enrollment events and millions of employee user sessions.

Benefitfocus Resource Center
As a leader in health claims data integration and analysis, Benefitfocus offers a Resource Center that provides useful resources, information and inspiration for everyone in the benefits ecosystem to successfully drive change across the industry. In 2020, the Resource Center expanded to provide relevant information regarding COVID-19, including government data, proprietary information, communications tactics and tools, a community forum, and access to third-party sources. 

Benefitfocus provides this unique utility within its platform as a means of enabling customers to benefit from the broadest field of vision regarding benefits activity.

Connect with Benefitfocus
Benefitfocus customers should contact their Customer Service Manager for further assistance and insight to drive open enrollment success.
To see the full range of resources regarding open enrollment, click here.
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About Benefitfocus
Benefitfocus (NASDAQ: BNFT) unifies the entire U.S. benefits industry on a single technology platform to protect consumers for life. Our powerful cloud-based software, data-driven insights and thoughtfully-designed services enable employers, insurance brokers, health plans and suppliers to simplify the complexity of benefits administration and deliver health, wealth, property and lifestyle products through a world-class benefits experience. Learn more at www.benefitfocus.com, LinkedIn and Twitter. 

Except for historical information, all of the statements, expectations, and assumptions contained in this press release are forward-looking statements. Actual results or performance might differ materially from those explicit or implicit in the forward-looking statements. Important factors that could cause actual results to differ materially include:  volatility and uncertainty in the global economy and financial markets in light of the evolving COVID-19 pandemic; the need to innovate and provide useful products and services; risks related to changing healthcare and other applicable regulations; the immature and volatile nature of the market for our products and services; our ability to compete effectively; our ability to maintain our culture and recruit and retain qualified personnel;  privacy; security and other risks associated with our business; management of growth; and the other risk factors set forth from time to time in our SEC filings, copies of which are available free of charge within the Investor Relations section of the Benefitfocus website at http://investor.benefitfocus.com/sec-filings or upon request from our investor relations department. Benefitfocus assumes no obligation and does not intend to update these forward-looking statements, except as required by law. 

The views expressed by non-Benefitfocus employees as speakers in presentations made at One Place events are those of the speaker and not, necessarily, of Benefitfocus. Presentations at One Place events, or the presence of vendors or sponsorships at One Place events, does not constitute an endorsement of the vendor or speaker's views, products or services and are provided for educational purposes only.

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SOURCE Benefitfocus, Inc.

FAQ

What is the purpose of Benefitfocus' new educational series launched on Nov. 17, 2020?

The series aims to help benefits administrators evaluate the effectiveness of open enrollment campaigns during 2020.

What resources does Benefitfocus provide in its Resource Center for open enrollment?

The Resource Center offers tools such as the Open Enrollment Metrics Report Template and Scorecard to aid in evaluating open enrollment effectiveness.

How does Benefitfocus support customers during the 2020 Open Enrollment period?

Benefitfocus provides educational materials and resources through its Resource Center to assist benefits leaders in the open enrollment process.

What are the key features of the Open Enrollment Scorecard provided by Benefitfocus?

The Open Enrollment Scorecard evaluates campaigns across planning, communication, execution, and aftermath categories.

How does the educational series address the challenges posed by COVID-19?

It offers insights and resources tailored to navigate the unique challenges of conducting open enrollment during the COVID-19 pandemic.