Backblaze Launches Powered by Backblaze to Enable Platform Providers to Offer Cloud Storage
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Insights
Introducing 'Powered by Backblaze' signifies a strategic move into B2B services, potentially expanding Backblaze's market reach and revenue streams. By offering Custom Domains and Partner API, Backblaze is addressing a common pain point for businesses: the complexity of integrating cloud storage solutions. This service positions Backblaze not just as a storage provider, but as a partner for businesses looking to enhance their offerings with minimal technical overhead.
The scalability of cloud services, coupled with a no capital investment model, is likely to appeal to startups and established companies alike, incentivizing them to leverage Backblaze's infrastructure. This could lead to an increased customer base and higher usage volume for Backblaze, which in turn may result in a more stable and predictable revenue model, driven by long-term partnerships rather than one-off sales.
Backblaze's launch of new features is a forward-looking investment into the company's product ecosystem. By reducing barriers to entry for businesses to provide cloud storage, Backblaze is effectively broadening its total addressable market. The financial implications of such a move include potential increases in recurring revenue and improved profit margins, as the infrastructure costs are already sunk and additional clients scale at a lower marginal cost.
However, it is crucial to monitor the adoption rate of these new features and the subsequent customer lifetime value. The success of this program will hinge on the balance between the costs of maintaining and improving the infrastructure against the revenue generated from new and existing partnerships.
Custom Domains and the Partner API are significant value propositions in the data storage industry, where ease of use and integration are key competitive factors. By allowing companies to maintain their branding while using Backblaze's infrastructure, these features provide a seamless experience for end-users, which is critical in today's market where user experience can be a major differentiator.
Moreover, by providing an API for account management and reporting, Backblaze is enabling a more integrated approach to cloud storage, which could lead to innovative bundled solutions and managed services. This aligns with industry trends towards service aggregation and could position Backblaze favorably against competitors that may not offer such integrative capabilities.
New program offers features including Custom Domains and Partner API to enable businesses to seamlessly provide cloud storage for their customers
SAN MATEO, Calif., Feb. 06, 2024 (GLOBE NEWSWIRE) -- Backblaze, Inc. (Nasdaq: BLZE), the leading specialized storage cloud, today announced the launch of Powered by Backblaze. This program helps independent software vendors (ISV), technology partners, and other companies take the complexity out of offering object storage within their branded user experience so that they can focus on enabling customer success and growing revenue.
“Backblaze has built the leading specialized storage cloud,” said Gleb Budman, CEO at Backblaze. “Powered by Backblaze offers companies the ability to deliver the value of our cloud to their customers without the complexity of building their own high performance infrastructure. We are happy to take care of that part so that businesses can easily expand their platforms with affordable, reliable data storage.”
Powered by Backblaze offers companies the ability to incorporate B2 Cloud Storage into their products seamlessly, empowering them to sell more services or enhance their user experience with no capital investment. Today, this program offers two features that support the provisioning of B2 Cloud Storage: Custom Domains and the Backblaze Partner API.
Custom Domains, launched today, lets businesses serve content to end users from the web domain or URL of their choosing, with no need for complex code and with Backblaze managing the heavy lifting of cloud storage on the back end.
“We’ve chosen Backblaze so we can have a reliable partner behind our new Edge Storage solution.” says Rafael Umann, CEO of Azion, a full stack platform for developers. “With their Custom Domain feature, we can implement the security needed to serve data from Backblaze to end users from Azion’s Edge Platform, improving user experience.”
The Backblaze Partner API enables organizations to provision Backblaze B2 Cloud Storage storage accounts from within their own platform. The API also allows these companies the ability to manage accounts, run reports, and create a bundled solution or managed service for a unified user experience.
“Our customers produce thousands of hours of content daily and they need a place to store both their original and transcoded files,” says Murad Mordukhay, CEO at Qencode, a cloud video solutions provider. “The Backblaze Partner API allows us to expand our cloud services and eliminate complexity for our customers—giving them time to focus on their business needs, while we focus on innovations that drive more value.”
Both features are available for use today. Backblaze published an in-depth exploration of the features and their benefits on its blog.
About Backblaze
Backblaze makes it astonishingly easy to store, use, and protect data. The Backblaze Storage Cloud provides a foundation for businesses, developers, IT professionals, and individuals to build applications, host content, manage media, back up and archive data, and more. With over three billion gigabytes of data storage under management, the company currently works with more than 500,000 customers in over 175 countries. Founded in 2007, the company is based in San Mateo, CA. For more information, please go to www.backblaze.com.
Press Contact:
Jeanette Foster
Communications Manager, Backblaze
jfoster@backblaze.com
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