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Bright Lights Acquisition Corp. (BLTS) has mutually terminated its Business Combination Agreement with MANSCAPED, a men's grooming brand, due to unfavorable market conditions. Bright Lights expressed disappointment but remains supportive of MANSCAPED's future. MANSCAPED reassured its commitment to growth, emphasizing its established global presence and plans for expansion in the self-care market. A detailed report regarding the termination will follow in a Current Report on Form 8-K filed with the SEC.
MANSCAPED™, a leading men’s grooming brand, has entered the drugstore market by launching its core products at 5,200 Walgreens locations across the U.S. This partnership aims to enhance accessibility to MENSCAPED's premium grooming tools, which are trusted by over six million men worldwide. The collaboration is seen as a strategic growth move, allowing MANSCAPED to reach a broader customer base. The company’s CEO emphasizes the synergies between the brands, indicating potential for a successful partnership. The product range includes The Lawn Mower® 3.0 and other popular grooming items.
MANSCAPED, a global men’s grooming company, has entered a multi-year partnership with comedian Pete Davidson, who becomes a brand partner and shareholder. This collaboration is set to enhance the brand's marketing strategy, leveraging Davidson's humor and broad appeal. The partnership begins with a creative advertisement featuring Davidson, aiming to connect with a wider audience. MANSCAPED, known for its innovative grooming products, is also planning to go public later this year, following its business combination agreement with Bright Lights Acquisition Corp. (BLTS).
MANSCAPED has launched The Platinum Package 4.0, a premium grooming bundle available in the U.S. and Canada for $154.99 USD and $209.99 CAD, respectively. This ten-piece collection includes top-selling products like the Lawn Mower® 4.0 trimmer and Weed Whacker®. The new kit aims to enhance customer experience and promote the recently successful UltraPremium Collection. Founded in 2016, MANSCAPED is rapidly expanding its men’s grooming brand and plans to be publicly traded under the ticker symbol “MANS.”
MANSCAPED has launched the Boxers 2.0, an upgraded collection of premium boxer briefs designed for superior comfort and support. Featuring The Jewel Pouch™, buttery-soft Micro Modal fabric, and inclusive sizing from Small to 3XL, these boxers aim to enhance men's grooming routines. Priced at $34.99 for individual pairs and $74.99 for 3-packs, they are available on manscaped.com and Amazon. This launch follows a definitive business combination agreement with Bright Lights Acquisition Corp. (NASDAQ: BLTS), expected to close in Q2 2022, after which the combined entity will rebrand as Manscaped Holdings, Inc.
MANSCAPED has launched its most innovative out-of-home campaign yet, centered on Big Groomed Energy (BGE), at Pennsylvania Station, which serves over 6 million riders monthly. The campaign features 259 unique ads and extends to PATH Station at the World Trade Center. Set to run throughout May 2022, it emphasizes the confidence associated with personal grooming. This follows a successful campaign in December 2020. Additionally, a definitive agreement with Bright Lights Acquisition Corp. (Nasdaq: BLTS) for a business combination is expected to conclude in Q2 2022, with plans to list under the ticker MANS.
MANSCAPED has launched a special edition grooming tool, The Lawn Mower® 4.0 TCS Special Edition, supporting the Testicular Cancer Society. The company is donating $50,000 to help raise awareness and promote early detection of testicular cancer. Available for $89.99, the trimmer features advanced technology and is designed specifically for this cause. This launch aligns with Testicular Cancer Awareness Month, highlighted by an event at the Charging Bull in NYC on April 2.
MANSCAPED reported full-year 2021 net sales of $297 million, a 41% year-over-year increase. The fourth quarter net sales reached $84.9 million, up 17.1% from the previous year. International sales surged 51.8%, while U.S. sales grew 8.8%. However, the company faced a net loss of $315.5 million, significantly higher than $54.2 million in 2020, primarily due to non-cash share-based compensation costs. Looking ahead, MANSCAPED revised its 2022 outlook to $305 million in net sales, expecting mid-single-digit growth in the first half.
MANSCAPED launched a cause-driven campaign for Testicular Cancer Awareness Month on April 2, featuring the iconic Charging Bull in New York City. The initiative aims to raise awareness about testicular cancer, the most prevalent cancer in men aged 15-35. Paul Tran, CEO of MANSCAPED, highlighted the brand's commitment to testicular health. Participants in the event were encouraged to self-check for unusual lumps with a chance to win the Lawn Mower® 4.0 TCS Special Edition, supporting the Testicular Cancer Society. MANSCAPED is set to merge with Bright Lights Acquisition Corp. (NASDAQ: BLTS) in Q2 2022.
MANSCAPED™, a leader in men's grooming, will participate in the 34th Annual Roth Conference on March 14, 2022. Executives including CEO Paul Tran will showcase the company's growth and discuss trends in direct-to-consumer products. MANSCAPED is preparing to finalize its business combination with Bright Lights Acquisition Corp. (BLTS) in Q2 2022, after which it will rebrand as Manscaped Holdings, Inc. MANSCAPED aims to list under the new ticker symbol 'MANS'. The live presentation and replay can be accessed through the company's investor relations website.
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