MANSCAPED™ Launches Boxers 2.0

Rhea-AI Summary

MANSCAPED has launched the Boxers 2.0, an upgraded collection of premium boxer briefs designed for superior comfort and support. Featuring The Jewel Pouch™, buttery-soft Micro Modal fabric, and inclusive sizing from Small to 3XL, these boxers aim to enhance men's grooming routines. Priced at $34.99 for individual pairs and $74.99 for 3-packs, they are available on manscaped.com and Amazon. This launch follows a definitive business combination agreement with Bright Lights Acquisition Corp. (NASDAQ: BLTS), expected to close in Q2 2022, after which the combined entity will rebrand as Manscaped Holdings, Inc.

Positive

• Launch of Boxers 2.0 features innovative benefits like The Jewel Pouch™ and inclusive sizing, enhancing product offering.
• Boxers 2.0 available globally, expanding market reach.
• Pricing set at $34.99 for singles and $74.99 for 3-packs targets premium market segment.

Negative

• None.

Leading Men’s Grooming Company Releases Collection of Premium Boxer Briefs Designed for Incredible Comfort, Style, and Support

SAN DIEGO--(BUSINESS WIRE)-- Comfort Means Confidence. The global grooming company and leading men’s lifestyle brand, MANSCAPED™, announced today the launch of its Boxers 2.0, an upgrade on the already adored original Boxers. This line of premium underwear is available in six different colorways and four 3-pack variations that feature a variety of style combinations. Made with a velvety-soft fabric and packed with unique benefits like The Jewel Pouch™, a dedicated groin space with perforated performance fabric for extra breathability, anti-chafing flatlock seams, and a no-roll jacquard waistband, these boxers are so comfortable and supportive they feel like a second skin. With inclusive sizing from Small-3XL and available across all regions MANSCAPED sells within, the Boxers 2.0 are here to help men around the globe level up their underwear game.

Say hello to your new favorite pair of underwear, MANSCAPED's premium Boxers 2.0. (Photo: Business Wire)

“MANSCAPED is all about creating the very best routines for men, and the right boxers are an understated component of this,” said Paul Tran, Founder and CEO of MANSCAPED. “You feel fresh, clean, and confident after a proper grooming session, and putting on our uniquely designed Boxers 2.0 will allow you to maintain that feeling for the rest of the day. We’re excited to add another item to our collection that builds on our lifestyle brand while continuing to deliver on our promise to bring premium products to market.”

Marcelo Kertész, SVP of Creative, Branding, and Product Design, added, “Boxers 2.0 came to life as the perfect articulation of our obsession with comfort in the groin, evolving from our very first Boxers to this new version featuring The Jewel Pouch, with a clear manifestation of fashion and style – celebrated in this inaugural collection.”

Standout features of the Boxers 2.0 include:

• The Jewel Pouch™ – a thoughtfully designed pocket featuring a performance fabric that provides adequate ventilation for the body’s most sensitive area
• Inclusive sizing from Small through 3XL
• Buttery-soft Micro Modal fabric that’s cooling and moisture-wicking
• A satin-jacquard waistband that hugs the body without digging in or rolling down
• Tagless construction
• Flatlock seams that lay flat against the skin to help reduce chafing
• Front fly opening

The Boxers 2.0 are available for purchase today in the United States and internationally on manscaped.com where customers can shop individual boxer styles for $34.99 or boxer 3-packs for $74.99. Select styles are also sold as single pairs on Amazon.

On November 23, 2021, MANSCAPED announced its entry into a definitive business combination agreement with Bright Lights Acquisition Corp. (Nasdaq: BLTS) (“Bright Lights”). Upon the closing of the business combination, which is expected in the second quarter of 2022, the combined company will be named Manscaped Holdings, Inc. MANSCAPED intends to apply to list the common shares of the combined company on the Nasdaq under the new ticker symbol, “MANS.”

About MANSCAPED

Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED™ is the global men’s lifestyle consumer brand and male grooming category creator trusted by over five million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories that are intelligently designed to introduce and elevate a whole new self-care routine for men. MANSCAPED offers a one-stop-shop at manscaped.com and direct-to-consumer shipping in 38 countries, spanning the United States, Canada, Australia, New Zealand, the United Kingdom, the European Union, Norway, Switzerland, Singapore, South Africa, the United Arab Emirates, and the Kingdom of Saudi Arabia. Select products and unique bundles can also be found on Amazon with Prime and pickup options available. Retail placement includes Target, Best Buy, and Macy’s stores throughout the U.S. and Hairhouse locations in Australia. For more information, visit the website or follow on Facebook, Instagram, Twitter, TikTok, and YouTube.

Additional Information and Where to Find It

This press release relates to a proposed transaction between Bright Lights and MANSCAPED. This press release does not constitute an offer to sell or exchange, or the solicitation of an offer to buy or exchange, any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, sale or exchange would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. In connection with the Transactions described herein, Bright Lights or Bright Lights Parent Corp. intends to file relevant materials with the SEC, including a registration statement on Form S-4, which will include a proxy statement/prospectus. The proxy statement/prospectus will be sent to all Bright Lights stockholders. Bright Lights or Bright Lights Parent Corp. will also file other documents regarding the proposed transactions with the SEC. Before making any voting or investment decision, investors and security holders of Bright Lights are urged to read the registration statement, the proxy statement/prospectus and all other relevant documents filed or that will be filed with the SEC in connection with the proposed transactions as they become available because they will contain important information about the proposed transactions.

Investors and security holders will be able to obtain free copies of the proxy statement/prospectus and all other relevant documents filed or that will be filed with the SEC by Bright Lights or Bright Lights Parent Corp. through the website maintained by the SEC at www.sec.gov or by directing a request to Bright Lights via email at info@brightlightsacquisition.com or calling 310-421-1472.

No Offer or Solicitation

This press release is not a proxy statement or solicitation of a proxy, consent or authorization with respect to any securities or in respect of the potential transactions and shall not constitute an offer to sell or a solicitation of an offer to buy the securities of Bright Lights or MANSCAPED, nor shall there be any sale of any such securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of such state or jurisdiction. No offer of securities shall be made except by means of a prospectus meeting the requirements of the Securities Act.

Participants in the Solicitation

Bright Lights and MANSCAPED and their respective directors and executive officers, under SEC rules, may be deemed to be participants in the solicitation of proxies of Bright Lights’ shareholders in connection with the business combination. Investors and security holders may obtain more detailed information regarding the names and interests in the business combination of Bright Lights’ directors and officers in Bright Lights’ filings with the SEC, including Bright Lights’ Annual Report on Form 10-K for the fiscal year ended December 31, 2021, filed with the SEC on March 14, 2022. To the extent that holdings of Bright Lights’ securities have changed from the amounts reported in Bright Lights’ Annual Report on Form 10-K, such changes have been or will be reflected on Statements of Changes in Beneficial Ownership on Form 4 filed with the SEC. Information regarding the persons who may, under SEC rules, be deemed participants in the solicitation of proxies to Bright Lights’ shareholders in connection with the business combination as set forth in the proxy statement/prospectus filed as part of the Registration Statement on Form S-4 for the business combination, which has been filed by Bright Lights Parent Corp. with the SEC.

This press release is not a substitute for any registration statement or for any other document that Bright Lights or MANSCAPED may file with the SEC in connection with the business combination. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE DOCUMENTS FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. Investors and security holders may obtain free copies of other documents filed with the SEC by Bright Lights through the website maintained by the SEC at www.sec.gov. INVESTMENT IN ANY SECURITIES DESCRIBED HEREIN HAS NOT BEEN APPROVED OR DISAPPROVED BY THE SEC OR ANY OTHER REGULATORY AUTHORITY NOR HAS ANY AUTHORITY PASSED UPON OR ENDORSED THE MERITS OF THE OFFERING OR THE ACCURACY OR ADEQUACY OF THE INFORMATION CONTAINED HEREIN. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

Caution Concerning Forward-Looking Statements

Certain statements included in this press release contain management’s intentions, plans, assumptions and expectations for the future and are not historical facts, all of which are forward-looking statements within the meaning of Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934 as well as for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “might,” “intend,” “expect,” “should,” “would,” “plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook” and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include, but are not limited to, statements regarding estimates and forecasts of other financial and performance metrics and projections of market opportunity. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of MANSCAPED’s management and are not predictions of actual performance. The following include some but not all of the factors that could cause actual results or events to differ materially from those anticipated, including the failure to recognize the anticipated benefits of the business combination which may be affect by, among other things, competition and our ability to grow and manage growth profitability and retain our key employees, negative publicity impacting our brand and reputation, which may adversely impact our operating results; our limited operating history, which may make it difficult to successfully execute our strategic initiatives and accurately evaluate future risks and challenges; failed marketing campaigns, which may cause us to incur costs without attracting new customers or realizing higher revenue; failure to attract new customers or retain existing customers; risks related to the use of social media platforms, including dependence of third-party platforms; decrease in success of the direct to consumer revenue channel; loss of one or more of our key suppliers or manufacturers; shifts in customer spending; lack of interest in new products or changes in brand perception upon evolving consumer preferences and tastes; loss of confidential data from customers and employees, which may subject us to litigation, liability or reputational damage; failure to successfully integrate into new international markets; risks of product liability suits or product recalls; risks related to COVID-19 pandemic, including supply chain disruptions or increased shipping costs. There may be additional risks that neither Bright Lights nor MANSCAPED presently know or that Bright Lights and MANSCAPED currently believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Bright Lights’ and MANSCAPED’s expectations, plans or forecasts of future events and views as of the date of this press release. Bright Lights and MANSCAPED anticipate that subsequent events and developments will cause Bright Lights’ and MANSCAPED’s assessments to change. However, while Bright Lights and MANSCAPED may elect to update these forward-looking statements at some point in the future, Bright Lights and MANSCAPED specifically disclaim any obligation to do so. These forward-looking statements should not be relied upon as representing Bright Lights’ and MANSCAPED’s assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements. For additional information about the factors that could cause actual results to differ materially from forward-looking statements, please see the documents filed or to be filed with the Securities and Exchange Commission, including the proxy statement/prospectus filed as part of the Registration Statement on Form S-4 for the business combination, which has been filed by Bright Lights Parent Corp. with the SEC.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220518005388/en/

Allison Frazier

Director of Communications, MANSCAPED™

allison@manscaped.com

Source: MANSCAPED

FAQ

What are the key features of MANSCAPED's Boxers 2.0?

The Boxers 2.0 feature The Jewel Pouch™, flatlock seams, a satin-jacquard waistband, and are made from buttery-soft Micro Modal fabric.

What is the price of Boxers 2.0 by MANSCAPED?

The Boxers 2.0 are priced at $34.99 for individual pairs and $74.99 for 3-packs.

When is the business combination between MANSCAPED and Bright Lights Acquisition Corp. expected to close?

The business combination is expected to close in the second quarter of 2022.

What ticker symbol will the new combined company use after the business combination?

The combined company will be listed under the new ticker symbol 'MANS'.

Where can I purchase the Boxers 2.0 from MANSCAPED?

The Boxers 2.0 are available at manscaped.com and on Amazon.