Bloomin’ Brands Promotes Danielle Vona to Executive Leadership Team

Rhea-AI Summary

Bloomin’ Brands, Inc. (Nasdaq:BLMN) has promoted Danielle Vona to Senior Vice President and Chief Marketing Officer. Vona, who was previously CMO for Outback Steakhouse, will join the Executive Leadership Team and oversee comprehensive marketing strategies, including brand marketing and consumer insights. With a background in senior marketing roles at PepsiCo and Sonic, her digital marketing expertise is expected to enhance the company's marketing approach. CEO David Deno emphasized Vona's role in evolving their marketing strategy.

Positive

• Danielle Vona's promotion to CMO may drive innovative marketing strategies.
• Vona’s experience in digital marketing could strengthen the company's market presence.

Negative

• Concerns about continuity or experience gaps in leadership may arise with management changes.

Bloomin’ Brands, Inc. (Nasdaq:BLMN) today announced the promotion of Danielle Vona to Senior Vice President, Chief Marketing Officer (CMO) for Bloomin’ Brands. She will also join the Executive Leadership Team. As CMO, Vona will oversee marketing from brand strategy to implementation. She will guide a team responsible for consumer insights, brand marketing, food and beverage development and field marketing.

Vona previously held senior marketing positions at PepsiCo and Sonic. She returned to Bloomin’ Brands in 2019 as CMO for Outback Steakhouse; she earlier held the same position at Carrabba’s Italian Grill.

“Danielle has been instrumental in the evolution of our marketing strategy, helping us shift to a more effective digital approach,” said David Deno, Chief Executive Officer of Bloomin' Brands. “Her consumer-centric expertise will bring renewed insight to the executive team.”

About Bloomin’ Brands, Inc.

Bloomin' Brands, Inc. is one of the largest casual dining restaurant companies in the world with a portfolio of leading, differentiated restaurant concepts. The Company has four founder-inspired brands: Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill and Fleming's Prime Steakhouse and Wine Bar. The Company owns and operates more than 1,450 restaurants in 47 states, Guam and 20 countries, some of which are franchise locations. For more information, please visit bloominbrands.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210601005805/en/

FAQ

Who is the new Chief Marketing Officer of Bloomin’ Brands?

Danielle Vona has been appointed as the new Chief Marketing Officer of Bloomin’ Brands.

What previous roles did Danielle Vona hold before becoming CMO?

Prior to her promotion, Vona was CMO for Outback Steakhouse and held senior marketing positions at PepsiCo and Sonic.

What will Danielle Vona oversee in her new role?

As CMO, Vona will oversee marketing strategies, consumer insights, brand marketing, and food and beverage development.

What impact is expected from Danielle Vona's promotion for Bloomin’ Brands?

Her promotion is expected to bring renewed insights and a more effective digital marketing approach to the Executive Leadership Team.