PlantFuel® adds former GNC executive and brand leader Brian Cavanaugh to its Board of Directors
PlantFuel Life Inc. (CSE: FUEL) has appointed Brian Cavanaugh, a seasoned marketing and brand leader, to its Board of Directors. With over 22 years of experience, Cavanaugh has propelled numerous notable brands, including his recent role as Chief Marketing Officer at Iovate Health Sciences. His expertise is expected to benefit PlantFuel as it aims to enhance its plant-based sports nutrition offerings and navigate evolving consumer trends. CEO Brian Polla emphasized Cavanaugh's significant value in executing the company's go-to-market strategies following a recent acquisition.
- Brian Cavanaugh's appointment is expected to strengthen PlantFuel's marketing strategy.
- Cavanaugh's extensive experience in brand building and retail merchandising will drive growth.
- His past successes with major brands can enhance PlantFuel's market presence.
- Cavanaugh's ability to adapt to changing market demands is untested within PlantFuel's specific context.
MISSISSAUGA, ON, May 5, 2021 /PRNewswire/ -- PlantFuel Life Inc. (CSE: FUEL) (OTC: BLLXF) (FSE: BR1B) ("PlantFuel" or the "Company") has named highly respected brand building, strategic marketing and retail merchandising leader Brian Cavanaugh to its Board of Directors. Cavanaugh brings 22 years of experience, having led the ascent of numerous iconic multi-million dollar, industry-standout brands from leading organizations.
"I am excited to rejoin forces with Brian. His proven ability to connect with consumers and create strong brand loyalty will be invaluable as PlantFuel launches market-changing innovations in plant-based sports nutrition," says PlantFuel founder Brad Pyatt. "Brian brings a deep understanding of strategic marketing in the active nutrition and lifestyle space, as well as how to adapt to ongoing critical consumer behavior shifts occurring in today's pandemic world. He brings a broad and complete expertise you don't often find among product commercialization, brand leadership and marketing/merchandising strategy."
Adds PlantFuel Life, Inc. CEO Brian Polla, "I am excited about adding an industry veteran to our team like Brian. The value he brings our shareholders is tremendous as he assists with the strategy and execution of our recent PlantFuel acquisition go-to-market plan."
A significant portion of Cavanaugh's experience connects deeply with the continual high-growth areas of health and wellness. Most recently, he served as Global Chief Brand Officer and Chief Marketing Officer for Iovate Health Sciences, representing premium active nutrition and lifestyle nutraceutical products including brands such as Hydroxycut, MuscleTech and Six Star Pro Pro Nutrition.
He was instrumental in successfully rebranding and launching major brands in the Iovate brand portfolio. He led with the management team in delivering one of the most sizable nutritional supplement transactions in the industry, when Iovate was purchased by XiWang Foodstuffs for
Cavanaugh previously served as a Senior Executive for MusclePharm, where he managed a
Prior to that, Cavanaugh was with GNC, Inc. for eight years, rising to executive positions of increasing responsibility. He held executive merchant and brand accountability encompassing
"Having the opportunity to serve on the Board of Directors for PlantFuel at this stage and see the brand come to life is a very exciting scenario for me at this point in my career, particularly in doing so with the type of proven, entrepreneurial thought leaders we have such as Brad Pyatt and the others on the team," says Cavanaugh.
"The PlantFuel brand proposition is very unique. It represents a white space for the active nutrition consumer and everyday healthy nutrition lifestyle by creating the absolute best products available that bridge the gap between healthy, plant-based sources and peak performance. There is a distinct opportunity to deliver on the brand purpose of "Good for the Body, Good for the Planet," with product innovations to meet the needs of our consumers and do so with compostable, eco-conscious and responsibly sourced packaging."
Cavanaugh spent his early career in licensing and retail at the University of Pittsburgh and at electronic-retailer QVC. He earned an MBA in marketing from the University of Pittsburgh, Katz Graduate School of Business.
About PlantFuel Life Inc.
PlantFuel Life Inc is a scientifically focused plant-based wellness company managed by a group of successful entrepreneurs who have extensive experience in the areas of consumer packaged goods, manufacturing, logistics, and distribution. FUEL is a CPG life science company focused on the plant-based foods and supplements industry. https://plantfuel.com/
The Canadian Securities Exchange ("CSE") has neither approved nor disapproved the contents of this news release. Neither the CSE nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.
Media Contact: ir@plantfuel.com
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SOURCE PlantFuel Life Inc.
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