Blackbaud to Bring Powerful, New Capabilities to Raiser's Edge NXT®

Rhea-AI Summary

Blackbaud (NASDAQ: BLKB) announces new capabilities in Blackbaud Raiser's Edge NXT to help social impact organizations grow their donor base and funds. The enhancements include Optimized Donation Forms, Prospect Insights, and AI Acknowledgments, supporting Blackbaud's Intelligence for Good strategy. These features aim to increase conversion rates, automate major giving likelihood and capacity insights, and generate AI-assisted donor acknowledgment letters.

Insights

Market Research Analyst

Blackbaud's introduction of new capabilities to its Raiser's Edge NXT® platform represents a strategic move to consolidate its market position within the social impact sector. By integrating Optimized Donation Forms, Prospect Insights and AI-generated donor acknowledgments, Blackbaud is addressing the need for efficiency and effectiveness in fundraising efforts.

The integration of these systems can potentially lead to increased donor engagement and higher conversion rates, which are critical performance indicators in the non-profit sector. For organizations, the promise of reducing administrative costs while enhancing donor experience aligns with the broader industry trend towards digital transformation and the adoption of intelligent systems.

From a market perspective, this innovation could strengthen Blackbaud's competitive edge, potentially increasing its market share and driving revenue growth. The emphasis on a seamless user experience and predictive analytics signifies a shift towards data-driven decision-making, a key factor that can influence investor confidence.

Financial Analyst

The financial implications of Blackbaud's new product enhancements could be significant. By offering Optimized Donation Forms, the company is likely to see an uptick in transaction volumes processed through its payment systems, which could translate into higher processing revenue. Additionally, the early access program's success in helping customers raise more funds suggests a direct positive impact on Blackbaud's value proposition, potentially leading to increased customer retention and acquisition.

Furthermore, the integration of AI and predictive analytics into Blackbaud's CRM software could result in cost savings for clients, which is an attractive selling point. This operational efficiency may contribute to margin improvement for Blackbaud, as the company leverages its existing infrastructure to deliver more value. Long-term, these enhancements could lead to an expansion of Blackbaud's addressable market, particularly among small to mid-sized organizations seeking advanced fundraising capabilities without the traditionally associated high costs.

Technology Analyst

The technological advancements Blackbaud is implementing, particularly the use of artificial intelligence and predictive analytics, are indicative of the broader industry trend towards smart, connected systems. The AI-assisted donor acknowledgment feature reflects a growing demand for personalization in donor relations, which can enhance donor satisfaction and loyalty.

The application of predictive modeling in Prospect Insights could redefine how social impact organizations approach major gift campaigns, shifting from intuition-based to data-driven strategies. This could lead to a more targeted and efficient allocation of resources, which is particularly important in the non-profit sector where funding is often limited.

Blackbaud's approach to integrating these technologies within its existing CRM platform could serve as a case study for the sector, demonstrating the potential for legacy systems to evolve and incorporate cutting-edge technologies without necessitating a complete overhaul of existing infrastructures.

Through Connected Systems, Blackbaud is Helping Social Impact Organizations Grow Their Donor Base and Raise More Funds

CHARLESTON, S.C., Feb. 7, 2024 /PRNewswire/ -- Blackbaud (NASDAQ: BLKB), the leading provider of software for powering social impact, today announced it is bringing new capabilities to Blackbaud Raiser's Edge NXT^®. These capabilities will enable social impact organizations to grow their donor base and funds with Optimized Donation Forms, harness the power of predictive analytics with Prospect Insights, and use AI to generate donor acknowledgment. These enhancements further support Blackbaud's Intelligence for Good^® strategy.

"We are connecting our systems of engagement, systems of record and systems of intelligence to give customers CRM software that delivers more value than ever before," said Sudip Datta, chief product officer, Blackbaud. "This deep integration between our systems enables us to surface intelligence in our products like no other company in social impact. It gives our customers new ways to find, reach and engage donors, which ultimately helps them reach their missions and change the world, and the best part is that these connected features eliminate the need for multiple point tools, thereby saving dollars for our customers."

At bbcon 2023, Blackbaud introduced its vision for connected systems and the company's intention to move beyond individual products to deliver integrated experiences that put the most useful information and insights at the fingertips of users, connecting them seamlessly with their stakeholders. These latest integrations within Raiser's Edge NXT deliver on that vision, adding even more capability to Blackbaud's robust philanthropic database software.

Optimized Donation Forms
Starting in mid-February, U.S. Raiser's Edge NXT customers can take advantage of Blackbaud's Optimized Donation Forms, with availability coming soon across Blackbaud fundraising solutions. These forms offer flexibility in handling processing costs and leverage intelligence and optimization for higher conversion rates and higher average transactions, with native integration to Blackbaud's payment processing software and Raiser's Edge NXT. In the early access program, these forms have helped Blackbaud customers raise more money, save time on administrative tasks and reduce processing costs.

Prospect Insights
With Prospect Insights included within Raiser's Edge NXT, the CRM software will automate in-app intelligence related to major giving likelihood and capacity, and then prescribe actions related to portfolio management and donor outreach.

This gives small and mid-size organizations the ability to:

• Identify and prioritize the best major donor prospects without adding more support staff.
• Harness the power of predictive modeling without expensive custom services.
• Leverage artificial intelligence with recommendations that improve over time.
• Pursue major gifts more efficiently.

AI Acknowledgments
Raiser's Edge NXT and Blackbaud CRM users will soon be able to leverage generative AI assisted donor acknowledgment letters with Blackbaud's latest intelligent stewardship tool. Donors are imperative to the success of any charitable organization and a vital part of fundraising. Blackbaud is taking steps to assist organizations on their stewardship journeys with this AI-generated feature that acknowledges donations of funds, goods and services, simplifying administrators' day-to-day tasks. By automating mundane tasks while offering significant personalization capabilities, it increases efficiency, allowing organizations to focus on sustaining their mission. This capability leverages the power of generative AI as part of Blackbaud's Intelligence for Good strategy.

Learn More
These connected systems will enable Blackbaud customers to get the most out of their Raiser's Edge NXT software without having to integrate disparate point solutions.

Learn more about Blackbaud Raiser's Edge NXT and schedule a demo here.

About Blackbaud
Blackbaud (NASDAQ: BLKB) is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility and individual change makers, Blackbaud's essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and over $100 billion raised, granted or managed through Blackbaud platforms every year, Blackbaud's solutions are unleashing the potential of the people and organizations who change the world. Blackbaud has been named to Newsweek's list of America's Most Responsible Companies, Quartz's list of Best Companies for Remote Workers, and Forbes' list of America's Best Employers. A remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa Rica and the United Kingdom, supporting users in 100+ countries. Learn more at www.blackbaud.com or follow us on X/Twitter, LinkedIn, Instagram and Facebook.

Media Inquiries
media@blackbaud.com 

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding expected benefits of products and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC's website at www.sec.gov or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.

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SOURCE Blackbaud

FAQ

What capabilities did Blackbaud announce for Blackbaud Raiser's Edge NXT?

Blackbaud announced new capabilities for Blackbaud Raiser's Edge NXT, including Optimized Donation Forms, Prospect Insights, and AI Acknowledgments.

What is the ticker symbol for Blackbaud?

The ticker symbol for Blackbaud is BLKB.

What are the enhancements mentioned in the press release?

The enhancements mentioned in the press release include Optimized Donation Forms, Prospect Insights, and AI Acknowledgments.

What is Blackbaud's Intelligence for Good strategy?

Blackbaud's Intelligence for Good strategy aims to provide software capabilities that deliver more value to social impact organizations.

What do the Optimized Donation Forms offer?

The Optimized Donation Forms offer flexibility in handling processing costs and leverage intelligence and optimization for higher conversion rates and higher average transactions.