Aftermarket Automotive Retailer Selects Bridgeline’s AI-Powered HawkSearch
Rhea-AI Summary
Bridgeline Digital, Inc. (NASDAQ: BLIN) has announced that a leading national aftermarket automotive truck parts retailer has chosen its AI-powered HawkSearch to enhance product discovery on their eCommerce website. The retailer will utilize HawkSearch's Smart Search feature, which allows customers to enter concepts or questions and receive tailored, relevant results.
Smart Search can handle complex queries like 'best tires for an 18-wheeler used in long-haul trucking', providing not only top-rated tires but also recommending related products. It can also identify and suggest ideal tire replacements from customer-uploaded photos. Ari Kahn, CEO of Bridgeline, emphasized the company's commitment to boosting revenue for eCommerce retailers in the automotive aftermarket industry through personalized and accurate shopping experiences.
Positive
- Leading aftermarket automotive truck parts retailer selects Bridgeline's HawkSearch
- HawkSearch's AI-powered Smart Search expected to boost sales for the retailer
- Smart Search provides more accurate and relevant results tailored to customer queries
- Feature can handle complex search queries and recommend related products
Negative
- None.
News Market Reaction
On the day this news was published, BLIN gained 9.17%, reflecting a notable positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
WOBURN, Mass., Aug. 29, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, announced that a national leading aftermarket automotive truck parts retailer has chosen Bridgeline's HawkSearch to power product discovery for its eCommerce website.
The retailer is set to boost sales using HawkSearch's AI-powered Smart Search. Smart Search allows customers to enter a concept or question into the search bar and receive more accurate, relevant results tailored to the customer’s query. For example, when a customer searches for “best tires for an 18-wheeler used in long-haul trucking,” Smart Search will not only display top-rated tires for an 18-wheeler but also recommend related products like tire pressure monitoring systems, heavy-duty brake pads, and other essential accessories. Alternatively, if the customer uploads a photo of their current tires, Smart Search quickly identifies and suggests ideal replacements. This provides a more personalized and accurate shopping experience, tailored to the specific needs of truck drivers.
Ari Kahn, CEO of Bridgeline, emphasized the company’s commitment to boosting revenue for eCommerce retailers, saying, “Our collaboration with this aftermarket automotive parts retailer highlights our dedication to driving growth for our automotive customers. HawkSearch’s AI-powered search is essential for crafting online shopping experiences that increase sales and outperform the competition within the automotive aftermarket industry.”
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
FAQ
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