Aftermarket Automotive Retailer Selects Bridgeline’s AI-Powered HawkSearch
Bridgeline Digital, Inc. (NASDAQ: BLIN) has announced that a leading national aftermarket automotive truck parts retailer has chosen its AI-powered HawkSearch to enhance product discovery on their eCommerce website. The retailer will utilize HawkSearch's Smart Search feature, which allows customers to enter concepts or questions and receive tailored, relevant results.
Smart Search can handle complex queries like 'best tires for an 18-wheeler used in long-haul trucking', providing not only top-rated tires but also recommending related products. It can also identify and suggest ideal tire replacements from customer-uploaded photos. Ari Kahn, CEO of Bridgeline, emphasized the company's commitment to boosting revenue for eCommerce retailers in the automotive aftermarket industry through personalized and accurate shopping experiences.
Bridgeline Digital, Inc. (NASDAQ: BLIN) ha annunciato che un importante rivenditore nazionale di ricambi per camion aftermarket ha scelto il suo sistema HawkSearch potenziato dall'IA per migliorare la scoperta dei prodotti sul loro sito eCommerce. Il rivenditore utilizzerà la funzione Smart Search di HawkSearch, che consente ai clienti di immettere concetti o domande e ricevere risultati pertinenti e personalizzati.
Smart Search è in grado di gestire query complesse come 'i migliori pneumatici per un camion a 18 ruote utilizzato nel trasporto a lungo raggio', fornendo non solo pneumatici tra i più votati, ma anche raccomandando prodotti correlati. Può anche identificare e suggerire sostituzioni di pneumatici ideali da foto caricate dai clienti. Ari Kahn, CEO di Bridgeline, ha sottolineato l'impegno dell'azienda a incrementare i ricavi per i rivenditori eCommerce nel settore aftermarket automobilistico attraverso esperienze di acquisto personalizzate e accurate.
Bridgeline Digital, Inc. (NASDAQ: BLIN) ha anunciado que un importante minorista nacional de piezas de camiones en el mercado de repuestos ha elegido su tecnología HawkSearch impulsada por IA para mejorar el descubrimiento de productos en su sitio web de eCommerce. El minorista utilizará la función Búsqueda Inteligente de HawkSearch, que permite a los clientes ingresar conceptos o preguntas y recibir resultados personalizados y relevantes.
La Búsqueda Inteligente puede manejar consultas complejas como 'los mejores neumáticos para un camión de 18 ruedas utilizado en transporte de larga distancia', proporcionando no solo neumáticos mejor valorados, sino también recomendando productos relacionados. También puede identificar y sugerir reemplazos de neumáticos ideales a partir de fotos subidas por los clientes. Ari Kahn, CEO de Bridgeline, enfatizó el compromiso de la empresa de aumentar los ingresos para los minoristas de eCommerce en la industria de repuestos automotrices mediante experiencias de compra personalizadas y precisas.
브리짓라인 디지털 주식회사 (NASDAQ: BLIN)는 주요 국가 후시장 자동차 트럭 부품 소매업체가 eCommerce 웹사이트에서 제품 발견을 향상시키기 위해 AI 기반의 HawkSearch를 선택했다고 발표했습니다. 이 소매업체는 고객들이 개념이나 질문을 입력하고 맞춤형 관련 결과를 받을 수 있는 스마트 검색 기능을 활용할 것입니다.
스마트 검색은 '장거리 화물 운송에 사용되는 18륜 트럭에 가장 적합한 타이어'와 같은 복잡한 쿼리를 처리할 수 있으며, 최고의 평점을 받은 타이어는 물론 관련 제품도 추천합니다. 또한 고객이 업로드한 사진에서 이상적인 타이어 교체를 식별하고 제안할 수 있습니다. 브리짓라인의 CEO인 아리 칸은 자동차 후시장 산업의 eCommerce 소매업체를 위한 개인화되고 정확한 쇼핑 경험을 통해 수익을 증대시키기 위한 회사의 의지를 강조했습니다.
Bridgeline Digital, Inc. (NASDAQ: BLIN) a annoncé qu'un important détaillant national de pièces de camion en après-vente avait choisi sa solution HawkSearch, alimentée par l'IA, pour améliorer la découverte de produits sur son site eCommerce. Le détaillant utilisera la fonctionnalité Recherche Intelligente de HawkSearch, qui permet aux clients de saisir des concepts ou des questions et de recevoir des résultats pertinents et personnalisés.
La Recherche Intelligente peut traiter des requêtes complexes telles que 'les meilleurs pneus pour un camion à 18 roues utilisé dans le transport longue distance', fournissant non seulement des pneus les mieux notés, mais recommandant également des produits connexes. Elle peut aussi identifier et suggérer des remplacements de pneus idéaux à partir de photos téléchargées par les clients. Ari Kahn, PDG de Bridgeline, a souligné l'engagement de l'entreprise à augmenter les revenus des détaillants eCommerce dans le secteur des pièces de rechange automobiles grâce à des expériences de shopping personnalisées et précises.
Bridgeline Digital, Inc. (NASDAQ: BLIN) hat angekündigt, dass ein führender nationaler Einzelhändler für Nachrüstteile für Nutzfahrzeuge HawkSearch, das auf KI basiert, ausgewählt hat, um die Produkterkennung auf seiner eCommerce-Website zu verbessern. Der Einzelhändler wird die Smart Search-Funktion von HawkSearch nutzen, die es den Kunden ermöglicht, Konzepte oder Fragen einzugeben und maßgeschneiderte, relevante Ergebnisse zu erhalten.
Smart Search kann komplexe Anfragen wie 'die besten Reifen für einen 18-Rad-Lastwagen, der im Fernverkehr eingesetzt wird' bearbeiten und bietet nicht nur hochbewertete Reifen, sondern empfiehlt auch verwandte Produkte. Es kann auch ideale Reifenersatzteile anhand von vom Kunden hochgeladenen Fotos identifizieren und vorschlagen. Ari Kahn, CEO von Bridgeline, betonte das Engagement des Unternehmens, den Umsatz für eCommerce-Händler in der Nachrüstautomobilbranche durch personalisierte und präzise Einkaufserlebnisse zu steigern.
- Leading aftermarket automotive truck parts retailer selects Bridgeline's HawkSearch
- HawkSearch's AI-powered Smart Search expected to boost sales for the retailer
- Smart Search provides more accurate and relevant results tailored to customer queries
- Feature can handle complex search queries and recommend related products
- None.
Insights
Bridgeline's HawkSearch implementation for the aftermarket automotive retailer marks a significant leap in AI-driven eCommerce. The Smart Search feature's ability to interpret complex queries and provide tailored results is a game-changer in the automotive parts industry. This technology addresses a important pain point for truck drivers and fleet managers who often struggle with finding the right parts efficiently.
The image recognition capability is particularly innovative, potentially reducing errors in part selection and improving customer satisfaction. However, the real value lies in the system's ability to suggest related products, which could significantly increase average order value and
This partnership signals a growing trend in the $400 billion automotive aftermarket industry towards more sophisticated eCommerce solutions. The adoption of AI-powered search by a leading retailer could set a new standard, potentially forcing competitors to upgrade their digital platforms to remain competitive. This move aligns with the increasing demand for personalized shopping experiences in B2B eCommerce.
The success of this implementation could lead to a ripple effect across the industry, potentially boosting Bridgeline's market share in the automotive sector. However, the true test will be in the measurable improvements in key metrics such as conversion rates, average order value and customer retention. If successful, we might see a shift in how automotive parts are sold online, with AI becoming a critical differentiator.
While specific financial terms weren't disclosed, this deal could be a significant win for Bridgeline (NASDAQ: BLIN). The automotive aftermarket is a vast, stable industry and securing a national leading retailer as a client could lead to substantial recurring revenue. Investors should watch for improvements in Bridgeline's customer acquisition costs and lifetime value metrics in the coming quarters.
The company's focus on AI-powered solutions positions it well in the high-growth eCommerce technology sector. However, the true financial impact will depend on the success of the implementation and potential expansion to other clients in the automotive sector. Keep an eye on Bridgeline's gross margins and R&D expenses to gauge the scalability and profitability of their AI offerings. This deal could be a catalyst for BLIN's stock if it translates into accelerated
WOBURN, Mass., Aug. 29, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, announced that a national leading aftermarket automotive truck parts retailer has chosen Bridgeline's HawkSearch to power product discovery for its eCommerce website.
The retailer is set to boost sales using HawkSearch's AI-powered Smart Search. Smart Search allows customers to enter a concept or question into the search bar and receive more accurate, relevant results tailored to the customer’s query. For example, when a customer searches for “best tires for an 18-wheeler used in long-haul trucking,” Smart Search will not only display top-rated tires for an 18-wheeler but also recommend related products like tire pressure monitoring systems, heavy-duty brake pads, and other essential accessories. Alternatively, if the customer uploads a photo of their current tires, Smart Search quickly identifies and suggests ideal replacements. This provides a more personalized and accurate shopping experience, tailored to the specific needs of truck drivers.
Ari Kahn, CEO of Bridgeline, emphasized the company’s commitment to boosting revenue for eCommerce retailers, saying, “Our collaboration with this aftermarket automotive parts retailer highlights our dedication to driving growth for our automotive customers. HawkSearch’s AI-powered search is essential for crafting online shopping experiences that increase sales and outperform the competition within the automotive aftermarket industry.”
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
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