Rocket Travel by Agoda Shares Revealing New Report and Showcases Solution to Transform Hotel Distribution
Rocket Travel by Agoda and Skift have released a new report highlighting challenges in hotel wholesale distribution. The report, titled 'The Wholesale Hotel Playbook: How Technology and Data are Redefining Distribution,' reveals that hotels could be losing 10% or more in revenue due to poor wholesale rate distribution control. The solution offers three key benefits: rate integrity through transparency, enhanced partnership control, and data-driven insights. Success cases include a partner chain improving rate parity from 40% to 76% over eight months, and another increasing new partner revenue share from 16% to 49%.
Rocket Travel di Agoda e Skift hanno pubblicato un nuovo rapporto che mette in evidenza le sfide nella distribuzione all'ingrosso degli hotel. Il rapporto, intitolato 'Il Manuale degli Hotel all'Ingrosso: Come la Tecnologia e i Dati Ridefiniscono la Distribuzione,' rivela che gli hotel potrebbero perdere il 10% o più di entrate a causa di un cattivo controllo delle tariffe all'ingrosso. La soluzione propone tre vantaggi principali: integrità delle tariffe attraverso la trasparenza, un miglior controllo delle partnership e approfondimenti basati sui dati. Casi di successo includono una catena partner che ha migliorato la parità tariffaria dal 40% al 76% in otto mesi, e un'altra che ha aumentato la quota di entrate dei nuovi partner dal 16% al 49%.
Rocket Travel de Agoda y Skift han lanzado un nuevo informe que destaca los desafíos en la distribución mayorista de hoteles. El informe, titulado 'El Manual Mayorista de Hoteles: Cómo la Tecnología y los Datos están Redefiniendo la Distribución,' revela que los hoteles podrían estar perdiendo un 10% o más en ingresos debido a un pobre control de la distribución de tarifas mayoristas. La solución ofrece tres beneficios clave: integridad de tarifas a través de la transparencia, un mayor control de asociaciones y conocimientos basados en datos. Casos de éxito incluyen una cadena asociada que mejoró la paridad de tarifas del 40% al 76% en ocho meses, y otra que incrementó su participación de ingresos de nuevos socios del 16% al 49%.
아고다의 로켓트래블과 스킬프트가 호텔 도매 유통의 어려움을 강조하는 새로운 보고서를 발표했습니다. '도매 호텔 플레이북: 기술과 데이터가 유통을 재정의하는 방법'이라는 제목의 이 보고서는 호텔들이 열악한 도매 요금 유통 관리로 인해 10% 이상의 수익을 잃을 수 있음을 밝혔습니다. 이 솔루션은 세 가지 주요 이점을 제공합니다: 투명성을 통한 요금의 일관성, 향상된 파트너십 관리, 데이터 기반 통찰력. 성공 사례로는 한 파트너 체인이 8개월 동안 요금 일치율을 40%에서 76%로 개선했으며, 또 다른 파트너가 신규 파트너 수익 점유율을 16%에서 49%로 증가시켰습니다.
Rocket Travel d'Agoda et Skift ont publié un nouveau rapport soulignant les défis de la distribution hôtelière en gros. Le rapport, intitulé 'Le Manuel des Hôtels en Gros : Comment la Technologie et les Données Redéfinissent la Distribution,' révèle que les hôtels pourraient perdre 10% ou plus de leurs revenus en raison d'un mauvais contrôle de la distribution des tarifs en gros. La solution propose trois avantages clés : intégrité tarifaire grâce à la transparence, contrôle renforcé des partenariats, et insights basés sur les données. Cas de succès incluent une chaîne partenaire ayant amélioré la parité tarifaire de 40% à 76% en huit mois, et une autre ayant augmenté la part des revenus des nouveaux partenaires de 16% à 49%.
Rocket Travel von Agoda und Skift haben einen neuen Bericht veröffentlicht, der die Herausforderungen im Hotelgroßhandelsvertrieb hervorhebt. Der Bericht mit dem Titel 'Das Großhandels-Hotel-Playbook: Wie Technologie und Daten die Verteilung neu definieren' zeigt, dass Hotels aufgrund einer schlechten Kontrolle der Großhandelspreisverteilung 10% oder mehr an Einnahmen verlieren könnten. Die Lösung bietet drei Hauptvorteile: Preistransparenz zur Wahrung der Preisintegrität, verbessertes Partnerschaftsmanagement und datengestützte Insights. Erfolgsbeispiele umfassen eine Partnerkette, die die Preisparität von 40% auf 76% in acht Monaten verbessert hat, und eine andere, die den Anteil der neuen Partnerumsätze von 16% auf 49% steigern konnte.
- Partner chain achieved significant rate parity improvement from 40% to 76%
- Hotel chain increased revenue share from new partners from 16% to 49%
- Platform provides transparent rate distribution insights and partner performance tracking
- Hotels estimated to lose 10% or more in revenue due to poor wholesale rate distribution control
- Current wholesale distribution channels suffer from rate misalignment and inflated sales costs
Insights
The wholesale hotel distribution report, while highlighting industry challenges, represents minimal direct impact on Booking Holdings (BKNG). The cited
The platform's success in increasing partner revenue share from
A new report by Rocket Travel by Agoda and Skift highlights critical challenges in wholesale distribution, including rate integrity and lack of control, with Rocket Travel by Agoda's innovative solution providing a clear path forward for hoteliers to regain control and increase revenue.
Titled The Wholesale Hotel Playbook: How Technology and Data are Redefining Distribution, the report details the critical challenges posed by complicated and opaque wholesale distribution channels, including issues with aligning rates across channels caused by a lack of visibility and control for hotels over room pricing across multiple channels, and inflated sales costs due to discounts and incentives given to middlemen such as wholesalers or metasearch engines. It highlights the growing need for improved transparency, control, and the adoption of data-driven strategies to tackle these issues.
"Hotels are leaving money on the table by relying on opaque and outdated traditional wholesale distribution channels. Based on analyzing the performance of our partners and test bookings, we at Rocket Travel by Agoda estimate that hotels could be losing 10 percent or more in revenue due to a lack of control of their wholesale rate distribution," said Damien Pfirsch, Head of Rocket Travel by Agoda. "This report shows how hotel chains can regain control, reduce rate leakage, and unlock significant revenue growth by harnessing data-driven insights and adopting the right technologies."
The report addresses three distinct and unique areas where Rocket Travel by Agoda's solution helps hoteliers regain control and increase revenue. First, it ensures rate integrity by offering transparency and detailed insights into rate distribution and partner performance. Second, it provides enhanced control, allowing hotel chains to selectively manage partnerships with defined terms and conditions. Finally, its data-driven insights empower hotels to align revenue management strategies with operational goals, boosting revenue opportunities.
Rocket Travel by Agoda's platform has demonstrated its efficacy through notable improvements in key metrics for partner hotels. For instance, a partner chain achieved a rate parity score improvement from
Focusing on how hotels can effectively overcome these challenges, the report puts forth actionable recommendations that underscore the pivotal role of data, technologies, and partnerships:
- Adopt a Data-Driven Approach: Compiling key data insights from OTAs, wholesalers, and other business-to-business channels allows hoteliers to track key metrics like booking volumes and conversion rates. This empowers hoteliers with insights to develop targeted and revenue-optimized strategies.
- Invest in Advanced Technologies: Implementing specialized and scalable technology solutions that offer rate parity monitoring and correction services, for instance, will provide hoteliers with greater transparency and control over their wholesale business.
- Establish Strategic Partnerships: Cultivating strong relationships with key partners who align with hoteliers' brand ethos and customer segments that the chain wants to target, can not only extend their market reach but also facilitate the negotiation of more favorable partnership terms and distribution.
Drawing on Rocket Travel by Agoda's experience in pioneering an innovative wholesale distribution platform, the report addresses the gaps and critical needs for hoteliers to optimize their systems. The full report can be downloaded here.
About Rocket Travel by Agoda
Rocket Travel by Agoda is the strategic partnerships arm of Agoda, part of Booking Holdings (NASDAQ: BKNG). Rocket Travel by Agoda partners with global brands to bring their customers rewarding and engaging travel experiences that deliver value, maximize rewards, and build customer loyalty for partners' brands. Learn more at rockettravel.com.
About Agoda
Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of over 4.5M hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.
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SOURCE Agoda
FAQ
What are the main challenges in hotel wholesale distribution according to the Rocket Travel report?
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