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Buckle Launches New Buckle Rewards Program

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The Buckle, Inc. has launched a revamped rewards program called Buckle Rewards, effective October 19, enabling customers to earn, track, and redeem points easily. The program features three tiers, where members receive a $10 reward for every 300 points earned. Buckle Credit Cardholders can earn rewards faster, getting up to three times the points and free shipping on eligible purchases. The initiative aims to enhance customer engagement and loyalty as Buckle prepares for the upcoming holiday season, focusing on delivering a personalized shopping experience.

Positive
  • Launch of the Buckle Rewards program to enhance customer engagement.
  • Members receive a $10 reward for every 300 points earned.
  • Credit Cardholders can earn up to three times the points.
  • Free shipping benefits for Credit Cardholders to incentivize purchasing.
Negative
  • None.

KEARNEY, Neb.--()--Rewards should be effortless, they’re a bright spot, a little thank you for shopping, and with that in mind The Buckle, Inc. (“Buckle”) simplified the process. Buckle’s newly updated rewards program, Buckle Rewards, launched October 19, allowing guests to earn, track, and redeem points through one platform, in real time.

There are three tiers in the program. Once a guest joins, they become a “member,” their benefits expand as they upgrade to the next tier. All Buckle Rewards members receive a $10 reward for every 300 points earned. Those who choose to become a Buckle Credit Cardholder (“Premier” and “Premier +”) earn rewards even faster, with up to three times the points depending on their tier. Buckle Credit Cardholders also have the benefit of free shipping on qualifying purchases.

Buckle Rewards empowers the guest and truly is ‘rewards your way,’” said Cindy Casper, Director of Loyalty Programs and Sales Audit. “This program enables guests to earn, track, and redeem rewards how they want, when they want.”

As Buckle heads into the holiday season, the brand is slowing down and taking a moment to be ‘here.’ Embracing the people, places, and moments that make you realize there’s nowhere else you’d rather be. For Buckle, those people and moments revolve around the guests — which led to Buckle Rewards being crafted just for them.

About Buckle

It’s about what we like to call ‘the styled life.’ Those outfits that make you feel like the best version of yourself, that you reach for again and again. For us, it typically starts with the perfect pair of jeans. Buckle offers an unmatched selection in denim, and better denim at that. From fits, to styles, to finishes, denim is what we’re passionate about – but in more than 50 years of business, Buckle has grown to carry on-trend pieces to build an outfit from the ground, up. Each person walking into our doors has a story to tell, their own personal style, and we’re here to amplify just that. Service has always been at the heart of Buckle and continues to be as our first store in Kearney, Nebraska, has evolved into 446 stores spanning 42 states.

Contacts

Larissa Ost, Media Relations Specialist
The Buckle, Inc.
(913) 239-1607

FAQ

What is the Buckle Rewards program?

The Buckle Rewards program is a customer loyalty initiative launched on October 19 that allows guests to earn, track, and redeem points in real time.

How does the Buckle Rewards program work?

Members earn a $10 reward for every 300 points and can upgrade through three tiers with additional benefits for Credit Cardholders.

When was the Buckle Rewards program launched?

The Buckle Rewards program was launched on October 19.

What benefits do Buckle Credit Cardholders receive?

Buckle Credit Cardholders can earn up to three times the points and enjoy free shipping on qualifying purchases.

How does Buckle engage with customers during the holiday season?

Buckle is enhancing customer engagement through the Buckle Rewards program as it prepares for the holiday shopping season.

Buckle Inc

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