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Brookdale Wins in 2020 J.D. Power Customer Satisfaction Study

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Brookdale Senior Living (NYSE: BKD) has been awarded the J.D. Power Award for ranking highest in the 2020 U.S. Senior Living Satisfaction Study. The survey highlighted Brookdale's superiority in resident satisfaction, specifically in areas like Community Staff, Resident Activities, Resident Apartment/Living Unit, and Community Buildings and Grounds. Brookdale operates 726 communities across the U.S., providing care for approximately 65,000 residents. This recognition underscores the dedication of Brookdale's over 46,000 associates during challenging times, including the pandemic.

Positive
  • Ranked #1 for Customer Satisfaction in Assisted Living/Memory Care.
  • Excels in key factors: Community Staff, Resident Activities, Living Units, and Community Facilities.
  • Operates 726 communities, serving ~65,000 residents as of Sep 30, 2020.
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  • None.

NASHVILLE, Tenn., Nov. 11, 2020  /PRNewswire/ -- Brookdale Senior Living (NYSE: BKD) has received a J.D. Power Award for ranking highest in the J.D. Power 2020 U.S. Senior Living Satisfaction Study. This was a survey of resident/family member/friend's satisfaction with senior living communities. J.D. Power announced earlier today that Brookdale ranked #1/Highest in Customer Satisfaction (in a tie) with Assisted Living/Memory Care communities. Brookdale was ranked #1 in these four factors: Community Staff, Resident Activities, Resident Apartment/Living Unit, and Community Buildings and Grounds.

"I am so proud of our over 46,000 associates, who have earned this recognition. They have worked tirelessly during these extraordinary times on behalf of our residents and patients, focusing on what matters most," said Brookdale President and Chief Executive Officer Lucinda (Cindy) Baier. She added, "While maintaining high quality standards during the pandemic, our teams made huge extra efforts to help protect our residents from hurricanes and wildfires, including evacuating residents and their pets when necessary. This is an incredible testament to the resilience and dedication of our teams. They have made countless sacrifices to successfully lead through the largest global health crisis in our lifetimes and an economic crisis while serving those most vulnerable to coronavirus. My gratitude continues for the Brookdale Everyday Heroes and the personal sacrifices they make to help support the health and wellbeing of our residents twenty-four hours a day, every single day."

Survey collection for the J.D. Power 2020 U.S. Senior Living Satisfaction Study was conducted June through August 2020.

About Brookdale
Brookdale Senior Living Inc. is the leading operator of senior living communities throughout the United States. The Company is committed to providing senior living solutions primarily within properties that are designed, purpose-built, and operated to provide the highest-quality service, care, and living accommodations for residents. Brookdale operates and manages independent living, assisted living, memory care, and continuing care retirement communities, with 726 communities in 44 states and the ability to serve approximately 65,000 residents as of September 30, 2020. The Company also offers a range of home health, hospice, and outpatient therapy services to over 17,000 patients as of that date. Brookdale's stock is traded on the New York Stock Exchange under the ticker symbol BKD.  For more Brookdale news, go to brookdalenews.com.

About J.D. Power
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power is headquartered in Troy, Mich., and has offices in North America, Europe and Asia Pacific. To learn more about the company's business offerings, visit JDPower.com/business. The J.D. Power auto shopping tool can be found at JDPower.com.

Contact: Media Relations, (615) 564-8666, media.relations@brookdale.com

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SOURCE Brookdale Senior Living

FAQ

What did Brookdale Senior Living achieve in November 2020?

In November 2020, Brookdale Senior Living received the J.D. Power Award for highest ranking in the U.S. Senior Living Satisfaction Study.

What factors led to Brookdale's high customer satisfaction rank?

Brookdale was ranked highest in Community Staff, Resident Activities, Resident Apartments, and Community Buildings and Grounds.

How many residents does Brookdale Senior Living serve?

As of September 30, 2020, Brookdale Senior Living serves approximately 65,000 residents across its 726 communities.

What is the ticker symbol for Brookdale Senior Living?

The ticker symbol for Brookdale Senior Living is BKD, traded on the New York Stock Exchange.

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