New RIA Crux Wealth Advisors Launches With Its First Tranche of $1B+ AUM and Additional Set for 2024
Crux Wealth Advisors (Crux) has officially launched as a hybrid Registered Investment Adviser and full-service wealth management firm, transitioning from Raymond James Financial Services. The firm launched with its first tranche of $1 billion in client assets under management (AUM), with plans for further growth in 2024. Founded by Travis Alexander in 2016, Crux grew from ~$70 million AUM in its first year to over $3 billion while on the RJFS platform.
Key collaborators in this transition include Decerno Advisors as a strategic advisor, Arete Wealth as the accommodating broker/dealer and insurance agency for hybrid advisors, and BNY Pershing providing clearing and custody services. Crux is actively seeking right-fit advisors for expansion and aims to focus on improving client experience and success rather than growth for growth's sake.
Crux Wealth Advisors (Crux) ha ufficialmente lanciato come un consulente per gli investimenti registrato ibrido e una società di gestione patrimoniale full-service, passando da Raymond James Financial Services. La società è partita con la sua prima tranche di 1 miliardo di dollari in attivi dei clienti sotto gestione (AUM), con piani di ulteriore crescita nel 2024. Fondata da Travis Alexander nel 2016, Crux è cresciuta da circa 70 milioni di dollari AUM nel suo primo anno a oltre 3 miliardi di dollari mentre si trovava sulla piattaforma RJFS.
I principali collaboratori in questa transizione includono Decerno Advisors come consulente strategico, Arete Wealth come broker/dealer e agenzia assicurativa per consulenti ibridi, e BNY Pershing che fornisce servizi di clearing e custodia. Crux sta cercando attivamente consulenti adatti per l'espansione e punta a concentrarsi sul miglioramento dell'esperienza e del successo dei clienti piuttosto che sulla crescita per il semplice gusto di crescere.
Crux Wealth Advisors (Crux) ha lanzado oficialmente como un asesor de inversiones registrado híbrido y una firma de gestión patrimonial de servicio completo, transicionando desde Raymond James Financial Services. La firma se lanzó con su primera tranche de 1 mil millones de dólares en activos de clientes bajo gestión (AUM), con planes de crecimiento adicional en 2024. Fundada por Travis Alexander en 2016, Crux creció de aproximadamente 70 millones de dólares AUM en su primer año a más de 3 mil millones de dólares mientras estaba en la plataforma RJFS.
Los principales colaboradores en esta transición incluyen a Decerno Advisors como asesor estratégico, Arete Wealth como el corredor/agente de seguros para asesores híbridos, y BNY Pershing proporcionando servicios de compensación y custodia. Crux está buscando activamente asesores adecuados para la expansión y tiene como objetivo centrarse en mejorar la experiencia y el éxito del cliente en lugar de crecer por el simple hecho de crecer.
Crux Wealth Advisors (Crux)는 하이브리드 등록 투자 자문사이자 종합 자산 관리 회사로 공식 출범했으며, Raymond James Financial Services에서 전환하였습니다. 이 회사는 10억 달러의 고객 자산 관리(AUM)의 첫 번째 분할로 출발했으며, 2024년 추가 성장 계획이 있습니다. 2016년 Travis Alexander에 의해 설립된 Crux는 첫 해에 약 7000만 달러 AUM에서 RJFS 플랫폼에서 30억 달러 이상으로 성장했습니다.
이번 전환의 주요 협력자는 Decerno Advisors가 전략 고문으로, Arete Wealth가 하이브리드 자문가를 위한 중개인/증권사와 보험사로, BNY Pershing가 정산 및 수탁 서비스 제공을 담당합니다. Crux는 확장을 위해 적합한 자문가를 적극적으로 찾고 있으며, 성장을 위한 성장이 아닌 고객 경험과 성공 개선에 집중할 계획입니다.
Crux Wealth Advisors (Crux) a officiellement lancé ses activités en tant que conseiller en investissement enregistré hybride et entreprise de gestion de patrimoine complète, après sa transition depuis Raymond James Financial Services. La firme a démarré avec sa première tranche de 1 milliard de dollars d'actifs clients sous gestion (AUM), avec des projets d'expansion pour 2024. Fondée par Travis Alexander en 2016, Crux est passée d'environ 70 millions de dollars AUM lors de sa première année à plus de 3 milliards de dollars sur la plateforme RJFS.
Les principaux collaborateurs dans cette transition incluent Decerno Advisors comme conseiller stratégique, Arete Wealth en tant que courtier/dealer et agence d'assurance pour les conseillers hybrides, et BNY Pershing fournissant des services de compensation et de garde. Crux cherche activement des conseillers adaptés à son expansion et vise à se concentrer sur l'amélioration de l'expérience et du succès client plutôt que sur la croissance pour la croissance.
Crux Wealth Advisors (Crux) hat offiziell als hybrider registrierter Vermögensberater und Full-Service-Vermögensverwaltungsfirma gestartet und ist von Raymond James Financial Services übergegangen. Die Firma startete mit ihrer ersten Tranche von 1 Milliarde Dollar an verwalteten Kundengeldern (AUM) und plant weiteres Wachstum im Jahr 2024. Gegründet von Travis Alexander im Jahr 2016, wuchs Crux von etwa 70 Millionen Dollar AUM im ersten Jahr auf über 3 Milliarden Dollar auf der RJFS-Plattform.
Wichtige Partner in diesem Übergang sind Decerno Advisors als strategischer Berater, Arete Wealth als der begleitende Broker/Dealer und Versicherungsgesellschaft für hybride Berater und BNY Pershing, die Abwicklungs- und Verwahrungsdienste bereitstellt. Crux ist aktiv auf der Suche nach passenden Beratern für die Expansion und zielt darauf ab, die Kundenerfahrung und den Erfolg zu verbessern, anstatt Wachstum um des Wachstums willen.
- Launched with $1 billion in client assets under management (AUM)
- Grew from $70 million to over $3 billion AUM while with Raymond James Financial Services
- Partnerships with established firms: Decerno Advisors, Arete Wealth, and BNY Pershing
- Actively seeking expansion opportunities with right-fit advisors
- None.
Key collaborators include Decerno, Arete, and BNY Pershing
Crux parted ways with Raymond James Financial Services (RJFS) on August 2, 2024. Crux founder and CEO Travis Alexander, MBA, CRPC®, originally established the company in 2016 and had an impressive tenure while on the RJFS platform, growing the firm AUM from
“This is an exciting time – it’s the culmination of focused team effort and professional collaboration with key stakeholders and strategic partners,” said Mr. Alexander. “We’re embarking into what I would call phase two of our business. During phase one, we had to establish proof of concept and scale. Ultimately this allowed us to evolve into phase two, where we can truly innovate and optimize the firm without bureaucratic constraints or influences that are out of alignment with our values and vision.”
“We have always taken a contrarian approach to many of the traditional precedents in our industry, and have no intention of changing that now,” he continued. “In fact, we are going to apply that thought process even more surgically moving forward. Growth for the sake of growth is not what we’re solving for. Sure, that can have a positive impact on share price or profitability, but oftentimes it doesn’t correlate to improving client experience and success. That’s what our growth plan is solving for.”
With multiple locations across
KEY COLLABORATORS INCLUDE DECERNO, ARETE, AND BNY PERSHING
“Radical transparency and intentional disruption are the reasons for Crux’ move away from the Red Ocean advisor business models. Crux’ new Blue Ocean of market options and opportunities will provide the advantages needed to continually innovate and realize the positive disruption envisioned,” said Kevin Geary, Decerno's Founding Partner. “It has been a pleasure working with Travis Alexander and his team at Crux Wealth Advisors as they move into phase two of their amazing journey.”
“The addition of Crux Wealth Advisors to the Arete Wealth network is a significant step forward for both firms,” said Joshua Rogers, CEO and Founder, Arete Wealth. “This strategic partnership with Crux demonstrates our commitment to build strong relationships with top performers while upholding the highest standards of excellence in wealth management. I’m thrilled for the opportunities and successes this new chapter will bring our firms.”
BNY Pershing, a leading provider of global financial business solutions, will provide Crux Wealth Advisors with clearing and custody services.
“We just shared the news last month that Arete Wealth was expanding its agreement with BNY Pershing, so it’s great to see that a firm like Crux Wealth Advisors is joining forces with Arete Wealth to help them realize their goal of becoming an independent registered investment advisor,” said Ben Harrison, Head of Wealth Solutions, BNY Pershing. “It’s the ultimate growth story in the RIA space.”
ABOUT CRUX WEALTH ADVISORS
Led by founder and CEO Travis Alexander, MBA, CRPC®, Crux Wealth Advisors (Crux) is an independent financial advisory firm specializing in fiduciary financial planning and investment management. Mr. Alexander earned an MBA from Gonzaga University, and a bachelor’s degree from the Hugh Downs School of Human Communication from Arizona State University. Forbes named him to their “Best in State” list in 2023 and their “Top Next Gen Advisors” (both national and state lists) in 2022. AdvisorHub named him to their “150 Advisors to Watch” list in 2024. Headquartered in
ABOUT DECERNO ADVISORS
Decerno Advisors is a leading strategic advisor to wealth managers offers a wide range of investment banking services to its clients. Founded by a team of experts, and focused on providing personalized, professional, and unbiased advice to help clients launch, expand, and monetize financial advisory firms, Decerno – a name that was derived from the Latin phrase “to decide” – provides trusted and independent guidance to help wealth managers tackle the M&A landscape. Decerno helps clients navigate the industry and understand their worth through experienced counsel and thoughtful valuation services – for "if and when" they're ready to sell. Decerno has completed dozens of acquisitions and is not governed by a board nor pressured by financial targets or artificial timelines. Learn how Decerno Advisors helps its clients achieve their business and personal objectives by visiting www.DecernoAdvisors.com.
ABOUT ARETE
Arete Wealth, Inc. is a remarkably sophisticated financial services and wealth management firm. Arete Wealth offers expertise across a wide array of services including investment banking, managing broker-dealer services, financial and estate planning, investment advice and asset management, insurance and annuities, and an art and wine consultancy. The firm delivers financial solutions via institutional, full-service, and direct-to-consumer digital investment channels. Arete Wealth’s diversified offerings and unique access to alternative investments, venture capital, and private equity programs are incomparable in the industry. The firm’s financial professionals are highly ranked within the industry, serving clients that include high-net-worth individuals, institutions, other broker-dealers, independent registered investment advisors, family offices, and sponsors of investment offerings. Founded in
Arete Wealth Advisors LLC and Arete Insurance Agency LLC are affiliates of Arete Wealth Management, LLC. Advisory services offered through Arete Wealth Advisors, an SEC registered investment advisor. Securities offered through Arete Wealth Management, LLC, member FINRA and SIPC.
ABOUT BNY
BNY is a global financial services company that helps make money work for the world — managing it, moving it and keeping it safe. For 240 years, BNY has partnered alongside its clients, putting its expertise and platforms to work to help them achieve their ambitions. Today, BNY helps over
BNY is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Headquartered in
BNY Pershing (member FINRA, NYSE, SIPC) is a leading provider of clearing and custody, trading and settlement, advisory and investment solutions, data insights, business consulting and other services to wealth management and institutional firms looking to grow their businesses. For more information, go to: www.Pershing.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240813996827/en/
Colin Swift, Impact Communications, Inc.
For Crux Wealth Advisors
913-649-5009 office / 913-961-4030 cell
ColinSwift@ImpactCommunications.org
Source: Crux Wealth Advisors
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