M0.0NSHOT Zero, the world’s first net zero carbon shoe, pushes the boundaries of sustainable footwear
Allbirds is launching the M0.0NSHOT Zero, the world's first net zero carbon shoe, available from February 6, 2025. The edition of 500 pairs will be sold exclusively in select stores across New York, London, Dubai, Tokyo, and Seoul for $200 USD.
The innovative footwear combines minimalist design with regenerative farming practices, featuring carbon-negative materials, particularly regenerative wool sourced from New Zealand's Lake Hawea Station. The farm's sustainable practices include native plantings and protecting regenerating forests, resulting in more carbon sequestration than emissions.
The project, which began in 2022, represents a significant achievement compared to the industry average sneaker's carbon footprint of 14 kg CO₂e. Allbirds has also published an open-source toolkit detailing the innovations behind this milestone, including bio-based midsole foam and methane-capture bioplastic.
Allbirds lancia il M0.0NSHOT Zero, la prima scarpa al mondo a zero emissioni di carbonio, disponibile dal 6 febbraio 2025. L'edizione di 500 paia sarà venduta in esclusiva in alcuni negozi di New York, Londra, Dubai, Tokyo e Seoul al prezzo di 200 $ USD.
Questa calzatura innovativa combina un design minimalista con pratiche di agricoltura rigenerativa, utilizzando materiali a impatto negativo sul carbonio, in particolare lana rigenerativa proveniente dalla Lake Hawea Station in Nuova Zelanda. Le pratiche sostenibili della fattoria comprendono la piantumazione di specie vegetali autoctone e la protezione delle foreste in rigenerazione, risultando in una maggiore capacità di cattura del carbonio rispetto alle emissioni.
Il progetto, avviato nel 2022, rappresenta un traguardo significativo rispetto alla media dell'impronta di carbonio delle sneaker, che è di 14 kg CO₂e. Allbirds ha anche pubblicato un kit di strumenti open-source che illustra le innovazioni dietro questo traguardo, inclusa la schiuma per la suola intermedia a base biologica e il bioplastica per la cattura del metano.
Allbirds lanza el M0.0NSHOT Zero, el primer zapato del mundo con carbono neto cero, disponible a partir del 6 de febrero de 2025. La edición de 500 pares se venderá exclusivamente en tiendas seleccionadas de Nueva York, Londres, Dubái, Tokio y Seúl por $200 USD.
Este calzado innovador combina un diseño minimalista con prácticas agrícolas regenerativas, utilizando materiales con un impacto negativo en el carbono, especialmente lana regenerativa proveniente de Lake Hawea Station en Nueva Zelanda. Las prácticas sostenibles de la granja incluyen la plantación de especies nativas y la protección de bosques en regeneración, lo que resulta en una mayor captura de carbono que emisiones.
El proyecto, que comenzó en 2022, representa un logro significativo en comparación con la huella de carbono promedio de las zapatillas de la industria, que es de 14 kg CO₂e. Allbirds también ha publicado un kit de herramientas de código abierto que detalla las innovaciones detrás de este hito, incluyendo espuma de media suela a base de biopolímeros y bioplástico para captura de metano.
올버즈가세계 최초의 탄소 제로 운동화 M0.0NSHOT Zero를 출시합니다. 이 제품은 2025년 2월 6일부터 판매됩니다. 500족 한정판은 뉴욕, 런던, 두바이, 도쿄, 서울의 일부 매장에서만 200달러에 판매됩니다.
이 혁신적인 신발은 미니멀한 디자인과 재생 농업 방식을 결합하여, 특히 뉴질랜드의 호수 하위아 스테이션에서 조달된 재생 양모와 같은 탄소 음성의 소재를 특징으로 합니다. 농장의 지속 가능한 관행에는 자생 식물 식재와 재생림 보호가 포함되어, 배출량보다 더 많은 탄소 격리를 가져옵니다.
2022년에 시작된 이 프로젝트는 업계 평균 스니커즈의 탄소 발자국 14kg CO₂e와 비교할 때 중요한 성과를 나타냅니다. 올버즈는 이 이정표 뒤에 있는 혁신을 상세히 설명하는 오픈 소스 툴킷도 발표했으며, 여기에는 생물 기반 중창 폼과 메탄 포집 바이오플라스틱이 포함되어 있습니다.
Allbirds lance le M0.0NSHOT Zero, la première chaussure au monde à carbone net zéro, disponible à partir du 6 février 2025. L'édition de 500 paires sera vendue exclusivement dans des magasins sélectionnés à New York, Londres, Dubaï, Tokyo et Séoul pour 200 $ USD.
Cette chaussure innovante allie un design minimaliste aux pratiques agricoles régénératives, utilisant des matériaux carbone négatifs, notamment de la laine régénérative provenant de la Lake Hawea Station en Nouvelle-Zélande. Les pratiques durables de la ferme incluent des plantations de plantes indigènes et la protection des forêts en régénération, ce qui permet de capter plus de carbone que d'émissions.
Le projet, lancé en 2022, représente une réalisation significative par rapport à l'empreinte carbone moyenne des baskets de l'industrie, qui est de 14 kg CO₂e. Allbirds a également publié un kit d'outils en open source détaillant les innovations derrière cette avancée, y compris une mousse de semelle intermédiaire à base biologique et un bioplastique pour la capture du méthane.
Allbirds bringt den M0.0NSHOT Zero, den weltweit ersten kohlenstoffneutralen Schuh, auf den Markt, der ab dem 6. Februar 2025 verfügbar sein wird. Die Auflage von 500 Paar wird exklusiv in ausgewählten Geschäften in New York, London, Dubai, Tokio und Seoul zum Preis von 200 USD verkauft.
Die innovative Schuhproduktion kombiniert minimalistisches Design mit regenerativen Landwirtschaftspraktiken und verwendet kohlenstoffnegative Materialien, insbesondere regenerative Wolle, die von der Lake Hawea Station in Neuseeland stammt. Zu den nachhaltigen Praktiken des Betriebs gehören einheimische Pflanzen und der Schutz regenerierender Wälder, was zu einer höheren Kohlenstoffbindung als zu Emissionen führt.
Das 2022 gestartete Projekt stellt einen erheblichen Fortschritt im Vergleich zum durchschnittlichen Kohlenstofffootprint von Turnschuhen in der Branche dar, der 14 kg CO₂e beträgt. Allbirds hat auch ein Open-Source-Toolkit veröffentlicht, das die Innovationen hinter diesem Meilenstein dokumentiert, einschließlich bio-basiertem Zwischensohlen-Schaum und Methan-capturing-Bioplastik.
- First-to-market advantage with world's first net zero carbon footwear
- Premium pricing at $200 USD per pair
- Exclusive distribution strategy creating scarcity value with 500 pairs
- Strategic global market presence in key luxury retail locations
- Competitive advantage through proprietary sustainable technology
- Extremely production run of 500 pairs may restrict revenue potential
- Exclusive in-store availability limits accessibility and potential sales
- Higher production costs due to specialized materials and processes
Insights
The launch of M0.0NSHOT Zero marks a pivotal moment for Allbirds (BIRD), potentially reshaping its market position and competitive dynamics. The
Several key strategic elements deserve attention:
- The exclusive distribution through select global retail locations in premium markets (New York, London, Dubai, Tokyo, Seoul) suggests a deliberate shift toward positioning Allbirds as a luxury sustainable brand, potentially expanding its addressable market.
- The open-source toolkit release is particularly shrewd - while appearing altruistic, it effectively positions Allbirds as an industry leader while creating barriers through first-mover advantage and established supplier relationships.
- The regenerative wool sourcing partnership with Lake Hawea Station represents a scalability challenge - as similar products move toward mass production, securing sufficient carbon-negative materials could become a competitive advantage.
From an investor perspective, this launch could significantly impact Allbirds' brand equity and market perception. The company is effectively positioning itself as an innovation leader in an increasingly ESG-conscious market, potentially attracting premium valuations and institutional investors focused on sustainability leaders.
However, the critical question remains whether this innovation can translate into scalable commercial success. While the edition release minimizes inventory risk, the true test will be Allbirds' ability to leverage these sustainable manufacturing innovations across its broader product line at commercially viable price points.
Available to buy for the first time, the style combines Allbirds’ minimalist design principles with regenerative farming practices to achieve a landmark footprint
SAN FRANCISCO, Feb. 03, 2025 (GLOBE NEWSWIRE) -- The future of footwear is here. Beginning February 6, shoppers can finally get their hands–and feet–on Allbirds’ M0.0NSHOT Zero, the highly anticipated world’s first net zero carbon shoe*. It combines cutting-edge ingenuity with age-old agricultural practices by harnessing the power of carbon-negative materials, such as regenerative wool.
With a limited edition run of 500 pairs, M0.0NSHOT Zero will be available to buy for the first time in select cities including New York, London, Dubai, Tokyo, and Seoul. A groundbreaking innovation in sustainable footwear, each pair is labeled with its unique production number–out of 500–to signify their rare nature and this historic achievement.
M0.0NSHOT Zero is a testament to the meticulous work Allbirds has done over the past decade to systematically reduce the climate impact of its products. In both sustainability and design, the product pushes beyond any of the brand’s previous creations. As much as M0.0NSHOT Zero is a feat of science and innovation, it is equally–if not more so–a story about returning to the root of creation: nature. That’s largely thanks to carbon-negative, regenerative wool. The material reversed a fundamental principle of sustainable design: instead of constantly trying to reduce, Allbirds’ design team was instead encouraged to utilize a greater share of the wool to lower the style’s carbon footprint.
“M0.0NSHOT Zero is the ultimate pursuit of product purity, stripping away everything superfluous to allow the wool to be the hero,” said Jamie McLellan, designer, Allbirds. “We needed to find ways to use more regenerative wool to help us counter other more stubborn parts of the carbon equation. As a result, we used wool to wrap the entirety of the upper and the midsole, giving the shoe a modern and monolithic look that feels fitting for footwear of the future.”
The carbon-negative, regenerative wool is exclusively sourced from New Zealand’s Lake Hawea Station (LHS), a farm that sequesters more carbon than it emits due to regenerative practices like native plantings, protecting large areas of regenerating forest, new pasture species, and more. LHS is among the leaders in the movement to return to regenerative growing techniques used for many millennia, working in harmony with nature to improve human, animal and environmental outcomes.
“As we imagine and bring to life a more sustainable future, there is an enormous creative opportunity to develop and express an entirely new design language,” said Tim Brown, Co-Founder, Allbirds. “M0.0NSHOT Zero is just the first step, and we believe we have only scratched the surface of what is possible when we tangibly commit to making things better, today.”
For brands looking for help or resources to follow suit, Allbirds published an open-sourced, free for the taking toolkit that uncovers key innovations that made this milestone possible. It details leading-edge methodologies and materials like bio-based midsole foam; methane-capture bioplastic; sugarcane-derived, carbon-negative Green PE packaging; and more. The toolkit is available on the Allbirds website for anyone to download – and, hopefully, implement.
“We’re incredibly proud to bring M0.0NSHOT Zero to market, but we also recognize that hard work is still ahead for all of us to ensure this world’s first is not the world’s last,” said Aileen Lerch, Director of Sustainability, Allbirds. “We see a real opportunity for the fashion industry to be an engine for innovation and inspiration in the climate fight. Solutions exist today, many of them all around us in the natural world, if we would step boldly into the pursuit of progress over perfection at scale.”
M0.0NSHOT Zero is the result of Allbirds' unwavering commitment to making better things in a better way. The project began in 2022, when Allbirds’ teams set their sights on creating a net zero carbon shoe – a moonshot goal, especially when compared to the footprint of an industry average sneaker (14 kg CO₂e, based on Allbirds’ estimates). This landmark achievement demanded meticulous design and research across materials, manufacturing and transportation. After more than a year of detailed development and dozens of iterations, Allbirds unveiled its first prototype in 2023, and began work to bring it to market.
How to shop
M0.0NSHOT Zero will be sold exclusively in-store in five cities, beginning first with stores in New York and London. Consumers can shop M0.0NSHOT Zero in:
- New York: February 6 at Allbirds SoHo
- London: February 6 at Allbirds Covent Garden and Selfridges
- Dubai: February 7 at Allbirds Dubai Mall
- Seoul: April 1 at Allbirds Parnas Mall Store
- Tokyo: Spring 2025 at Allbirds Marunouchi
M0.0NSHOT Zero is available in sizes Unisex 6-11** for
**U6 (M6/W7.5), U7 (M7/W8.5), U8 (M8/W9.5), U9 (M9/W10.5), U10 (M10/W11.5), U11 (M11/W12.5)
To learn more about M0.0NSHOT and see the toolkit, visit: www.allbirds.com/moonshot
*About M0.0NSHOT’s product carbon footprint calculation:
Here’s how we account for net zero:
- First, we started by working with The New Zealand Merino Company’s regenerative wool program, ZQRX, to source M0.0NSHOT’s wool from Lake Hawea Station.
- Second, we calculated the specific farm-level carbon footprint of Lake Hawea Station. The organizational carbon footprint that forms the starting point for the allocation was developed independently of this project and verified by Toitū Envirocare, a New Zealand-based B Corp and carbon certification business.
- Then, we collaborated with The New Zealand Merino Company to translate this farm footprint into a product-level wool material carbon intensity for M0.0NSHOT.
- This new wool carbon intensity is used to calculate the product’s carbon footprint using the Allbirds Life Cycle Assessment (LCA) Tool, with modifications. The initial Allbirds LCA Tool was third-party verified against the requirements of ISO 14067, which specifies principles, requirements and guidelines for calculating the carbon footprint of a product.
- The carbon footprint of M0.0NSHOT accounts for on-farm carbon sequestration, in addition to emissions, which is a deviation from standard industry practice. As a result, the calculated carbon footprint for M0.0NSHOT, unlike Allbirds’ standard products, is not fully aligned to ISO 14067.
- However, Allbirds believes this wool carbon intensity value captures a more comprehensive model of the total emissions fluxes happening on-farm.
About Allbirds, Inc.
Based in San Francisco, with its roots in New Zealand, Allbirds launched in 2016 with a single shoe: the now iconic Wool Runner. In the years since, Allbirds has sold millions of pairs of shoes, and has maintained its commitment to incredible comfort, versatile style and unmatched quality. This is made possible with materials like Allbirds’s sugarcane-based midsole technology, SweetFoam™, and textiles made with tree fibers and Merino wool – so consumers don't have to compromise between the best products and their impact on the earth. www.allbirds.com
Contact
press@allbirds.com
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