Global Footwear Retailer Soletrader Unveils High-Performance Headless Ecommerce Site Using BigCommerce
Soletrader, a leading UK premium footwear retailer, has launched a new headless and composable website on the BigCommerce platform (Nasdaq: BIGC). The replatforming aims to position Soletrader at the cutting edge of technology, leveraging BigCommerce's open, flexible platform to create an innovative composable commerce storefront. The new site integrates technologies from Storyblok, Algolia, Klaviyo, and Vercel, developed in partnership with Cygnet Digital.
Key improvements include a stunning new UI/UX, faster page load speeds, optimized checkout, and seamless Click & Collect functionality. The project also enables multi-language and multi-storefront channels, allowing Soletrader to manage multiple ecommerce functionalities through a single store backend. This move reinforces Soletrader's commitment to innovation and enhancing customer experience in the competitive footwear retail market.
Soletrader, un importante rivenditore britannico di calzature premium, ha lanciato un nuovo sito web headless e componibile sulla piattaforma BigCommerce (Nasdaq: BIGC). Il rilascio del nuovo sito ha l'obiettivo di posizionare Soletrader all'avanguardia della tecnologia, sfruttando la piattaforma aperta e flessibile di BigCommerce per creare un innovativo negozio online componibile. Il nuovo sito integra tecnologie di Storyblok, Algolia, Klaviyo e Vercel, sviluppato in collaborazione con Cygnet Digital.
I miglioramenti chiave includono un'interfaccia utente/esperienza utente mozzafiato, velocità di caricamento delle pagine più elevate, un processo di checkout ottimizzato e una funzionalità Click & Collect senza interruzioni. Il progetto consente anche canali multi-lingua e multi-frontend, consentendo a Soletrader di gestire più funzionalità di e-commerce attraverso un'unica piattaforma di backend. Questa iniziativa rafforza l'impegno di Soletrader per l'innovazione e il miglioramento dell'esperienza del cliente nel competitivo mercato delle calzature.
Soletrader, un destacado minorista británico de calzado premium, ha lanzado un nuevo sitio web sin cabeza y componible en la plataforma BigCommerce (Nasdaq: BIGC). La reestructuración tiene como objetivo posicionar a Soletrader en la vanguardia de la tecnología, aprovechando la plataforma abierta y flexible de BigCommerce para crear una innovadora tienda de comercio componible. El nuevo sitio integra tecnologías de Storyblok, Algolia, Klaviyo y Vercel, desarrollado en asociación con Cygnet Digital.
Las mejoras clave incluyen una impresionante nueva interfaz de usuario/experiencia de usuario, velocidades de carga de página más rápidas, un proceso de pago optimizado y una funcionalidad de Click & Collect fluida. El proyecto también permite canales multilenguaje y multitienda, permitiendo a Soletrader gestionar múltiples funcionalidades de comercio electrónico a través de un único backend de la tienda. Este movimiento refuerza el compromiso de Soletrader con la innovación y la mejora de la experiencia del cliente en el competitivo mercado del calzado.
Soletrader, 영국의 프리미엄 신발 소매업체,는 BigCommerce 플랫폼(Nasdaq: BIGC)에서 새로운 헤드리스 및 컴포저블 웹사이트를 출시했습니다. 이 플랫폼 변경은 Soletrader를 기술의 최전선에 위치시키기 위해 이루어졌으며, BigCommerce의 개방적이고 유연한 플랫폼을 활용해 혁신적인 컴포저블 커머스 상점을 만들고자 합니다. 새로운 사이트는 Storyblok, Algolia, Klaviyo, Vercel의 기술을 통합하며, Cygnet Digital과 협력하여 개발되었습니다.
주요 개선 사항으로는 놀라운 새로운 UI/UX, 더 빠른 페이지 로드 속도, 최적화된 체크아웃 및 원활한 Click & Collect 기능이 포함됩니다. 이 프로젝트는 또한 다국어 지원과 다중 상점 채널을 가능하게 하여 Soletrader가 단일 스토어 백엔드를 통해 다양한 전자 상거래 기능을 관리할 수 있도록 합니다. 이러한 움직임은 경쟁이 치열한 신발 소매 시장에서 Soletrader의 혁신과 고객 경험 향상에 대한 약속을 강화합니다.
Soletrader, un détaillant britannique de chaussures premium, a lancé un nouveau site web sans tête et composable sur la plateforme BigCommerce (Nasdaq: BIGC). Ce changement de plateforme vise à positionner Soletrader à la pointe de la technologie, en tirant parti de la plateforme ouverte et flexible de BigCommerce pour créer une vitrine de commerce composable innovante. Le nouveau site intègre des technologies de Storyblok, Algolia, Klaviyo et Vercel, développé en partenariat avec Cygnet Digital.
Les améliorations clés comprennent une nouvelle interface utilisateur/expérience utilisateur époustouflante, des vitesses de chargement de page plus rapides, un processus de paiement optimisé et une fonctionnalité Click & Collect fluide. Le projet permet également des canaux multilingues et multiventes, permettant à Soletrader de gérer plusieurs fonctionnalités de commerce électronique à partir d'un seul backend de magasin. Ce mouvement renforce l'engagement de Soletrader envers l'innovation et l'amélioration de l'expérience client dans le marché compétitif de la chaussure.
Soletrader, ein führender Einzelhändler für Premium-Fußbekleidung in Großbritannien, hat eine neue kopflosen und komponierbaren Website auf der Plattform BigCommerce (Nasdaq: BIGC) gestartet. Die Neugestaltung zielt darauf ab, Soletrader an der Spitze der Technologie zu positionieren, indem die offene, flexible Plattform von BigCommerce genutzt wird, um ein innovatives, komponierbares Commerce-Frontend zu schaffen. Die neue Website integriert Technologien von Storyblok, Algolia, Klaviyo und Vercel, die in Partnerschaft mit Cygnet Digital entwickelt wurden.
Zu den wichtigsten Verbesserungen gehören ein atemberaubendes neues UI/UX, schnellere Ladegeschwindigkeiten, ein optimierter Checkout-Prozess und eine nahtlose Click & Collect-Funktionalität. Das Projekt ermöglicht auch mehrsprachige und multiladenspezifische Kanäle, die es Soletrader ermöglichen, mehrere E-Commerce-Funktionen über ein einziges Backend zu verwalten. Dieser Schritt unterstreicht Soletraders Engagement für Innovation und die Verbesserung des Kundenerlebnisses im wettbewerbsintensiven Schuhmarkt.
- Soletrader launched a new high-performance headless ecommerce site using BigCommerce
- The new site features improved checkout and overall site speed
- Integration of cutting-edge technologies from Storyblok, Algolia, Klaviyo, and Vercel
- Implementation of multi-language and multi-storefront channels for efficient management
- Enhanced UI/UX designed in-house by Soletrader team
- None.
Insights
Soletrader's replatforming to BigCommerce's headless and composable architecture marks a significant leap in e-commerce technology adoption. The integration of Next.js, React Server Components and a microservices approach demonstrates a forward-thinking strategy. This move should result in improved page load speeds and enhanced user experience, important factors in today's competitive online retail landscape.
The implementation of Multi-language and Multi-storefront channels through Storyblok and BigCommerce is particularly noteworthy. This unified backend approach for multiple functionalities could lead to streamlined operations and reduced management overhead. However, the true test will be in the long-term scalability and adaptability of this system as Soletrader's needs evolve.
Soletrader's decision to replatform after just three years highlights the rapid pace of technological change in retail. This move positions them at the forefront of e-commerce innovation, potentially giving them a competitive edge in the premium footwear market. The integration of Click & Collect (BOPIS) functionality is particularly strategic, as it bridges the gap between online and offline retail experiences.
However, the success of this investment will ultimately depend on customer adoption and measurable improvements in key performance indicators such as conversion rates, average order value and customer lifetime value. Soletrader's self-identification as a "technology company that sells shoes" suggests a commitment to digital transformation that could set a new standard in the footwear retail sector.
The emphasis on a stunning new UI/UX designed in-house by Soletrader is a bold move that could significantly enhance brand differentiation. Coupled with the blazing fast page load speeds enabled by Next.js and React Server Components, this should translate to a superior shopping experience. The optimization of the checkout process is particularly crucial, as it directly impacts conversion rates.
However, the true measure of success will be in the metrics of user engagement, bounce rates and conversion funnels. While the technology stack is impressive, its effectiveness will ultimately be judged by how well it serves the end-user. Soletrader should closely monitor user feedback and behavior to ensure that the new platform truly delivers on its promise of an "incredible experience" for customers.
Leading
Founded over 60 years ago, Soletrader is known for its curated branded collections, ranging from vintage classics to modern originals. The company has more than 28 brick-and-mortar stores and concessions across the
“We had replatformed our previous websites only three years ago, and they were very much still fit for purpose,“ said Marcel Bordon, CEO of Soletrader. “But we decided to flex our in-house tech capabilities and replatform again to position ourselves at the cutting edge of technology now and in the future. This is our commitment to continue innovating and evolving our technology to deliver an incredible experience for our customers and our brands.”
The new site takes advantage of BigCommerce’s open, flexible platform to underpin an innovative composable commerce storefront, leveraging Storyblok for content, search and merchandising from Algolia, marketing operations from Klaviyo and hosted on Next.js infrastructure from Vercel. BigCommerce partner Cygnet Digital, an award-winning agency specializing in headless commerce, oversaw development of the project in a dynamic partnership with Soletrader’s in-house team.
“We were thrilled to partner with Soletrader, BigCommerce and others on this transformative project,” said Peter Ross, managing director at Cygnet Digital. “We created a cutting-edge, headless ecommerce solution that not only meets Soletrader’s current needs but also sets them up for future success. The collaborative effort and innovative technology stack have resulted in a platform that truly elevates the customer experience.”
Soletrader’s website now presents customers with a stunning new UI/UX, designed in-house by the Soletrader team, delivering a unique and compelling brand story. Shoppers are experiencing blazing fast page load speeds due to the Next.js frontend and React Server Components behind the scenes. They benefit from Soletrader’s optimized checkout and seamless Click & Collect – also known as Buy Online, Pick-up In Store (BOPIS) – process. With Multi-language and Multi-storefront channels enabled by Storyblok and BigCommerce, Soletrader integrated multiple ecommerce functionalities into a single store backend for more efficient management.
“Soletrader considers itself a technology company that sells shoes, and they’ve proven that with this new website that is both beautiful and well built,” said Mark Adams, senior vice president and general manager of EMEA at BigCommerce. “Leveraging key technologies from industry leaders such as Algolia, Klaviyo, Storyblok and Vercel, Soletrader is now ready to evolve quickly to stay ahead of the market.”
"By successfully implementing state-of-the-art solutions, our partner Cygnet Digital enabled Soletrader to deliver a seamless omnichannel experience,” said Barry D’Arcy, vice president of partners at Storyblok. “This project underscores our commitment to cultivating innovative partnerships that enhance customer engagement across all touchpoints, demonstrating our dedication to driving exceptional and consistent customer experiences."
Soletrader is the latest fashion and apparel brand to launch on BigCommerce, including Badgley Mischka, Rohan and White Stuff. For more information on BigCommerce’s ecommerce solutions for fashion and apparel, click here.
To learn more about how to build a resilient tech ecosystem using composable commerce principles, download BigCommerce’s recent guide Resilient Ecommerce Architecture: Build to scale with composable commerce.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands and retailers of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Burrow, Coldwater Creek, Francesca’s, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.
About Soletrader
For over 60 years Soletrader has serviced its customers’ passion to discover quality footwear and innovative cutting-edge designs. In all these years, the business has had the same hunger and drive to remain independent and to provide the best and most knowledgeable service to those who also think independently, the individuals, the Soletraders.
Founded in 1946, and a retailer since 1962, Soletrader has worked with storied brands such as Dr Martens, Veja and Ugg since the beginning of their own journey. Soletrader provides its customers with an eclectic range of contemporary casual, designer, performance-based, heritage, and breakout footwear.
Today Soletrader deploys its knowledge to discover and showcase the latest technological innovations housed within the best of premium design. Soletrader is an early adopter giving oxygen to the brands of tomorrow, with an industry-leading focus on tech in all parts of its business.
Visit soletrader.co.uk or soletradershoes.com, and follow us on Instagram and TikTok.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240805075389/en/
Brad Hem
pr@bigcommerce.com
Source: BigCommerce
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