Big Lots Teams Up with the American Heart Association, Pledging Up To $1 Million in Support of National Wear Red Day

Rhea-AI Summary

On February 2, 2021, Big Lots (NYSE: BIG) announced a collaboration with the American Heart Association to raise awareness about heart disease affecting women in the U.S. The partnership includes a pledge of up to $1 million over three years to support the Go Red for Women initiative. Customers can contribute to the cause and receive $5 off purchases over $15 at Big Lots stores until February 14. On National Wear Red Day (February 5), donations through the AHA's website will be matched by Big Lots, up to $333,333 each year. This initiative aims to enhance women's heart health awareness.

Positive

• Pledging up to $1 million over three years enhances corporate social responsibility and community engagement.
• Exclusive customer offers encourage store visits and potential sales increases.

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• None.

COLUMBUS, Ohio, Feb. 2, 2021 /PRNewswire/ – Big Lots, Inc. (NYSE: BIG) today announced that it will be teaming up with the American Heart Association  to help support efforts to raise public awareness and fight against heart disease, which kills more than one in three women in the United States each year.* As part of its commitment to the  Association, Big Lots and the Big Lots Foundation will be a National Wear Red Day Match Partner, pledging up to $1 million over the next three years in support of the organization's signature initiative, Go Red for Women® – which strives to create a world of longer, healthier lives for all women.

Now through February 14, customers who make a contribution to the American Heart Association at their local Big Lots store will receive an exclusive Big Lots offer of $5 off any qualifying in-store purchase of $15 or more. Furthermore, on National Wear Red Day (February 5), the Big Lots Foundation will match donations made through the American Heart Association's website, up to $333,333 each year for the next three years. Big Lots will also create a dedicated "Celebration Station" in-store for customers seeking to honor the special women in their lives with a heart-shaped note, which will be displayed for all visitors to see throughout the month of February.

"Heart disease greatly affects women in the United States and directly impacts many of our customers and associates, whether through a personal experience or that of a friend or family member," said Bruce Thorn, President & Chief Executive Officer of Big Lots. "We are humbled to be able to help spread awareness of women's heart health and the efforts of the American Heart Association. With the help of our passionate associates and customers, we look forward to serving as a catalyst to improve the lives of women nationwide through this three-year initiative."

For more information about Big Lots, its collaboration with the American Heart Association, or to make a donation, please visit biglots.com/corporate/american-heart-association/.

*Source: Virani SS, Alonso A, Aparicio HJ, Benjamin EJ, Bittencourt MS, Callaway CW, Carson AP, Chamberlain AM, Cheng S, Delling FN, Elkind MSV, Evenson KR, Ferguson JF, Gupta DK, Khan SS, Kissela BM, Knutson KL, Lee CD, Lewis TT, Liu J, Loop MS, Lutsey PL, Ma J, Mackey J, Martin SS, Matchar DB, Mussolino ME, Navaneethan SD, Perak AM, Roth GA, Samad Z, Satou GM, Schroeder EB, Shah SH, Shay CM, Stokes A, VanWagner LB, Wang N-Y, Tsao CW; on behalf of the American Heart Association Council on Epidemiology and Prevention Statistics Committee and Stroke Statistics Subcommittee. Heart disease and stroke statistics—2021 update: a report from the American Heart Association [published online ahead of print January 27, 2021]. Circulation. doi: 10.1161/CIR.0000000000000950

About Big Lots, Inc.
Headquartered in Columbus, Ohio, Big Lots, Inc. (NYSE: BIG) is a neighborhood discount retailer operating 1,410 stores in 47 states, as well as a best-in-class ecommerce platform with expanded capabilities via BOPIS, curbside pickup, Instacart and, now, PICKUP with same day delivery. The company's product assortment is focused on home essentials: Furniture, Seasonal, Soft Home, Food, Consumables, Hard Home, and Electronics, Toys & Accessories. Big Lots' mission is to help people Live BIG and Save Lots. The company strives to be the BIG difference for a better life by delivering unmatched value to customers through surprise and delight, being a "best place to work" culture for associates, rewarding shareholders with consistent growth and top-tier returns, as well as doing good in local communities. For more information about the company, visit www.biglots.com.

 

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SOURCE Big Lots, Inc.

FAQ

What is Big Lots' pledge to the American Heart Association?

Big Lots pledges up to $1 million over three years to support the American Heart Association's Go Red for Women initiative.

How can customers participate in Big Lots' initiative with the American Heart Association?

Customers can contribute to the American Heart Association at Big Lots stores and receive $5 off purchases of $15 or more until February 14.

What is National Wear Red Day and how is Big Lots involved?

National Wear Red Day is on February 5, and on this day, Big Lots will match donations made through the AHA's website, up to $333,333 each year.

What is the goal of the Go Red for Women initiative?

The Go Red for Women initiative aims to raise awareness about heart disease in women, which kills more than one in three women in the U.S. each year.

Where can I find more information about Big Lots' collaboration with the American Heart Association?

More information can be found on Big Lots' corporate website regarding their partnership with the American Heart Association.