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Bright Health Group Expands Executive Team as It Drives Performance in Scaled Businesses

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Bright Health Group (NYSE: BHG) has announced the appointment of Michael Carson as CEO of Bright HealthCare and Jeff Cook as CEO of NeueHealth. Both executives will report to CEO Mike Mikan and focus on enhancing operational excellence and value-based care. Carson, with a strong background in healthcare leadership, aims to drive innovative solutions in Bright HealthCare, while Cook will develop integrated care systems at NeueHealth. Transition support will be provided by outgoing CEOs, with Carson and Cook joining in June.

Positive
  • Appointment of experienced leaders enhances management depth.
  • Michael Carson's expertise in integrated healthcare supports operational excellence.
  • Jeff Cook's focus on value-based care aligns with market demands.
Negative
  • Leadership transition may create short-term uncertainty.

Michael Carson and Jeffrey Cook to Join as Leaders of Bright HealthCare and NeueHealth

MINNEAPOLIS--(BUSINESS WIRE)-- Bright Health Group, Inc. ("Bright Health") (NYSE: BHG), the first technology-enabled, Fully Aligned System of Care built for healthcare's consumer retail market, today announced the expansion of its leadership team with the addition of Michael Carson as Bright HealthCare Chief Executive Officer and Jeff Cook as NeueHealth Chief Executive Officer. These proven leaders, reporting directly to Bright Health Group CEO Mike Mikan, will focus on leading the Company’s two complementary businesses, as Bright HealthCare has gained scale, and NeueHealth emerges as a differentiated market player.

Carson will lead the Bright HealthCare business, which has reached scale, and will focus on driving core operational excellence, innovative consumer product and network solutions and profitable, sustainable growth. Carson brings deep experience across the payer and provider space, along with a passion for integrated and transformative healthcare innovation that drives better healthcare outcomes, experiences, and value. Most recently, Carson served as Chief Executive Officer of CareAbout, a multi-market, value-based primary and multi-specialty care start-up, and as President and Chief Executive Officer of Harvard Pilgrim Health Care, a leading not-for-profit health services company. Previously, Carson held leadership positions at Anthem, AmeriGroup, Blue Cross Blue Shield plans, and ConcertoHealth.

Cook will lead NeueHealth, Bright Health Group’s personalized care delivery business, which has emerged as a differentiated market player. He will continue to grow and develop our Integrated Systems of Care. Throughout his career, Cook has consistently led initiatives that are at the forefront of value-based care and consumer-driven healthcare. Previously, Cook served as national Vice President of CVS Health HUBs, CVS’ suite of HUB clinical services. Prior to that, Cook served as the South Central Regional President of CVS Health/Aetna and held various leadership positions at Ascension Health and UnitedHealthcare.

“Michael and Jeff both bring strong expertise in their respective domains, and most importantly, have a passion for and expertise in fully aligned, value-based care,” said Mike Mikan, President and CEO, Bright Health Group. “As we embark on this next phase of Bright Health Group’s journey, we are excited to have these two phenomenal leaders join our already deep bench of talent within Bright HealthCare and NeueHealth.”

Sam Srivastava, current CEO of NeueHealth, will serve as a strategic advisor through the end of May to ensure a smooth transition. Jay Matushak, current Interim CEO of Bright HealthCare, will be returning to his previous role as CFO of Bright HealthCare, while taking on an expanded set of responsibilities.

Said Mikan, “We want to thank Sam for his many contributions to Bright Health Group and Jay for stepping up to lead Bright HealthCare in the interim. Jay has done a terrific job progressing Bright HealthCare and we look forward to him partnering with Michael as they continue the build on our platform for change in healthcare.”

Carson and Cook will be joining the organization in June.

About Bright Health Group

Bright Health Group is the first technology-enabled, Fully Aligned System of Care built for healthcare's consumer retail market. Our differentiated approach aligns care delivery with the financing of care to drive better outcomes, lower costs, and enhance the consumer experience. We have two market-facing businesses: NeueHealth and Bright HealthCare. NeueHealth provides care delivery and value-based enablement services to over 500,000 value-based patients through our owned and affiliated clinics. Bright HealthCare offers Commercial and Medicare health plan products to over 1.1 million consumers across the nation. We believe everyone should have access to personal, affordable, and high-quality healthcare. Our mission is to Make healthcare right. Together. For more information, visit www.brighthealthgroup.com.

Investor

Stephen Hagan

IR@brighthealthgroup.com

Media

Media@brighthealthgroup.com

Source: Bright Health Group

FAQ

Who are the new leaders appointed at Bright Health Group (BHG)?

Michael Carson has been appointed as CEO of Bright HealthCare and Jeff Cook as CEO of NeueHealth.

When will Michael Carson and Jeff Cook join Bright Health Group?

Carson and Cook are set to join the organization in June.

What roles did Michael Carson and Jeff Cook hold prior to joining BHG?

Carson was CEO of CareAbout and previously led Harvard Pilgrim Health Care, while Cook was national VP of CVS Health HUBs.

What is the primary focus of the new leaders at Bright Health Group?

They will focus on operational excellence and developing integrated systems of care.

How does the leadership change at BHG impact shareholders?

The appointment of highly experienced leaders could enhance operational performance and value for shareholders.

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