Ali Wing Joins Joywell Foods as Chief Executive Officer and Announces Fall Bay Area Joywell Sampling Events

Rhea-AI Summary

Joywell Foods, a company focused on sweet plant proteins, has appointed Ali Wing as its new CEO. Wing, who has a robust background in consumer goods and healthcare, previously served as Chief Consumer Officer at Bright Health (NYSE: BHG) and is an independent Director at Casey’s General Stores (NASDAQ: CASY). She aims to enhance Joywell's market presence by commercializing sweet proteins, which are significantly sweeter than sugar while being lower in calories. Joywell will sample their sweet protein popsicles at various events in the Bay Area starting October 28.

Positive

• Appointment of experienced CEO Ali Wing to drive commercialization and growth.
• Sweet proteins offer a healthier, lower-calorie alternative to sugar, aligning with consumer trends.
• Joywell's unique sweet protein technology positions it well for market disruption.

Negative

• None.

Company seeks to unlock the power of nature’s sweet plant proteins;

Wing brings broad expertise across consumer-focused industries

as a founder and growth leader focused on healthy living

DAVIS, Calif.--(BUSINESS WIRE)-- Joywell Foods, a food technology and consumer goods company specializing in sweet plant proteins, announces the appointment of Ali Wing as Chief Executive Officer who joined earlier this year.

Wing comes to Joywell as an experienced growth leader. Most recently, Wing served as the chief consumer officer of a healthcare technology company, Bright Health (NYSE: BHG). Prior to Bright Health, Ali’s career has spanned consumer goods, retail and technology as a brand leader at companies including giggle and NIKE. Wing also serves as an independent Director for Casey’s General Stores (NASDAQ: CASY) and Worldwide Orphans.

“Ali’s background as a customer centric executive with a track record of entrepreneurship, brand strategy and growth leadership will be critical as she moves Joywell Foods to its next stage of commercialization and market impact,” said Rajesh Swaminathan, Partner at Khosla Ventures.

“I am excited to join Joywell. Sugar is the fossil fuel of our diets and consumers are searching for better sugar alternatives. Sweet plant proteins offer a game-changing solution for our modern-day sweet tooth,” said Ali Wing, CEO, Joywell.

Adds Wing: “Sweet proteins deliver great taste, are much lower in calories, and don’t affect insulin or blood sugar levels. Our products have the potential to really change the way we think about our sweets. I couldn’t be more excited to bring Joywell to market.”

Sweet proteins are 2,000-5,500 times sweeter than sugar. Because a little goes a long way, sweet proteins not only offer a great tasting and healthier alternative to sugar but also a more planet-friendly option. By leveraging precision fermentation, Joywell is unlocking the potential of sweet proteins by making them an affordable sugar alternative at scale.

“Sugar is a part of everyone’s diet. Industry-wide, CPG companies are working to do their part in reducing sugar. It’s why our investment in and partnership with Joywell is so important. Joywell has a singular focus on providing a sweet tasting plant-based protein alternative to the sugar that currently dominates the food we eat,” said Steve Sanger, Partner at Evolv Ventures.

Joywell will be sampling sweet protein “Pop Lolly” popsicles throughout the Bay area this Fall, beginning at the Alameda County Fair on October 28^th & 29^th. Joywell’s full list of popsicle sampling events are:

Thursday, 10/28 3pm-10pm:

• Alameda County Fair

Friday, 10/29 3pm-10pm:

• Alameda County Fair

Saturday, 10/30 9am-5pm:

• CuriOdyssey Pumpkin Days

Sunday, 10/31 10am-5pm:

• Filoi Orchard Days

Tuesday, 11/2 10am-6pm:

• Santana Row

Wednesday, 11/3 9am-7pm:

• East Palo Alto Community Farmers Market 9am-1pm
• Magical Bridge Playground in Mitchell Park 3pm-7pm

Thursday, 11/4 10am-6pm:

• Jack London Square

Friday, 11/5 10am-6pm:

• Andy’s Orchard

Saturday, 11/6 9am-7pm:

• Pleasanton Farmers Market 9am-1pm
• Bart Station 3pm-7pm

Sunday, 11/7 9am-7pm:

• Menlo Park Farmers Market 9am-1pm
• Sharon Park 3pm-7pm

About Joywell Foods

Joywell Foods is a food technology & consumer goods company leveraging precision fermentation to unlock the power of sweet plant proteins in our modern diets. Offering a better tasting & healthier alternative for the modern day sweet tooth, Joywell’s sweet protein platform presents a category-defining brand opportunity to change the role of sugar in our favorite foods. Investors include Khosla Ventures, Evolv Ventures, SOSV & Alumni Ventures Groups.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211028006224/en/

To learn more please visit joywellfoods.com or reach out to:

Steven Gottlieb

Steven@gottliebgroup.consulting

206-427-9591

Source: Joywell Foods

FAQ

What are the key highlights from Joywell Foods' recent press release?

Joywell Foods appointed Ali Wing as CEO, focusing on commercializing sweet plant proteins, which are healthier alternatives to sugar.

What is the significance of Ali Wing's appointment at Joywell Foods?

Ali Wing brings extensive experience in consumer goods and healthcare, which is crucial for leading Joywell's growth and market impact.

How do sweet proteins compare to sugar?

Sweet proteins are 2,000-5,500 times sweeter than sugar, lower in calories, and do not affect insulin or blood sugar levels.

When will Joywell Foods be sampling their sweet protein popsicles?

Sampling events for Joywell's sweet protein popsicles will begin on October 28, 2023, at the Alameda County Fair and continue at various Bay Area locations.

What is the main goal of Joywell Foods with its sweet protein technology?

Joywell Foods aims to provide a sustainable and healthier sweetener alternative to traditional sugar through its sweet protein technology.