AdvisorEngine Completes Integration With Schwab Advisor Center® to Deliver Personalization at Scale for Independent Advisors

Rhea-AI Summary

AdvisorEngine has completed its integration with Schwab Advisor Center, enhancing its wealth management platform. This integration allows advisors to utilize various features including portfolio management, client onboarding, and automation tools. Key benefits include improved portfolio management, reduced client onboarding errors, and enhanced operational clarity. According to a Schwab study, the integration significantly decreases not-in-good-order rates. Firms are increasingly investing in technology, with 71% making new investments last year. AdvisorEngine, a subsidiary of Franklin Templeton, serves over 1,200 firms managing $600 billion in assets.

Positive

• Enhanced wealth management platform through integration with Schwab Advisor Center.
• Improved portfolio management features, including performance reporting and fee billing.
• Significantly reduced not-in-good-order rates from 30% to low single digits.
• Firms are increasingly investing in technology, indicating strong market demand.

Negative

• None.

AdvisorEngine®, the financial experience company, announced today it has completed its platform integration with Schwab Advisor Center.

Advisors can now access AdvisorEngine’s open-architecture, holistic wealth technology platform inclusive of proposal generation, client profiling, digital account opening, portfolio reporting, trading and rebalancing tools, fee billing, white-label client portal and the powerful Junxure™ CRM. Firms have the control to brand and customize the offering to ensure the experience reflects their own unique and differentiated value proposition.

The integration takes full advantage of Schwab application programming interfaces (APIs) and Single Sign-On (SSO) functionality, delivering smart automation that saves time for advisory firms and helps elevate the client experience. Key outcomes enabled by the offering include:

• Powerful portfolio management. Data connectivity and practice management workflows enable a full portfolio management feature set, including performance reporting, fee billing, rebalancing, withdrawal workflows and trade order management.
• Flexible client onboarding, driven by advisors or their clients. Smart forms drive proposal generation, client profiling, digital account opening, funding, account transfers and investment implementation. This flexible offering allows for both a traditional advisor-led experience and a ‘robo style’ client-led experience.
• Reduced not-in-good-order (NIGO) rates. Schwab has found that adopters of digital account opening have reduced frustrating and time-consuming NIGOs—dropping their error rates from 30% to low single digits.
• Operational clarity through status alerts and business intelligence dashboards. Real-time Schwab alerts presented through AdvisorEngine provide users with updated status information and guide them through the next steps for in-flight workflows.

“Schwab continues to work with fintech providers who can help fulfill our commitment to offer advisors choice for their technology needs,” said Kartik Srinivasan, senior managing director, Digital Advisor Solutions at Charles Schwab. “Our deepening relationship with AdvisorEngine is a great example of the type of quality integrations we are focused on with our third-party solutions.”

“We are working more closely together than ever before, and the product teams are using a thoughtful and organized approach to support our mutual clients,” said Rich Cancro, AdvisorEngine CEO. “This brings a new level of customization for advisors seeking a modern and comprehensive practice management solution that is also truly open architecture.”

Many firms are evaluating technology stack upgrades. According to Schwab Advisor Services’ 2020 Independent Advisor Outlook Study (IAOS), 71% of firms made new technology investments. Thematically, top-performing firms are investing more aggressively across digital touchpoints as compared to all other firms by adopting functionality such as electronic signature for custodian firms, screen sharing/co-browsing, digital forms, texting and online meeting scheduling.

“The AdvisorEngine platform is an ideal solution for RIA firms looking to serve more clients while still maintaining high-end service,” said John Tyers, AdvisorEngine Chief Growth Officer. “Schwab provides a high level of support to financial advisors. We look forward to serving clients together across the business development, relationship management and technology consulting teams.”

On May 4th, AdvisorEngine will host a virtual event featuring Schwab’s Senior Vice President and Head of Advisor Technology Solutions, Andrew Salesky, and AdvisorEngine’s CEO, Rich Cancro to discuss industry trends impacting independent advisor technology use, client preferences and fintech development.

About AdvisorEngine®

AdvisorEngine powers financial advice that is personal, scientific, and beautiful. The company’s technology is trusted by over 1,200 wealth management firms in the United States that manage $600 billion of assets.

Its wealth management platform uses smart automation to modernize the advisor experience (AX), the business operations experience (BX), and the client experience (CX). Modules include prospect engagement tools, paperless client onboarding, account aggregation, Junxure CRM, goals-based financial planning tools, model portfolios tools, portfolio construction analytics, compliance tools, performance reporting, and fee billing.

The company is a subsidiary of Franklin Resources, Inc., a global investment management organization operating as Franklin Templeton, whose mission is to help clients achieve better outcomes through investment management expertise, wealth management, and technology solutions. Based in New York, NY, and Raleigh, NC, the AdvisorEngine team strives to fulfill six ideals through their work: camaraderie, clarity, curiosity, creativity, crushing it, and celebration. For more information, please visit advisorengine.com and follow us on LinkedIn, Twitter and Facebook.

About Franklin Templeton

Franklin Resources, Inc. [NYSE:BEN], is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 165 countries. Through its specialist investment managers, the company brings extensive capabilities in equity, fixed income, multi-asset solutions and alternatives. With offices in more than 30 countries and approximately 1,300 investment professionals, the California-based company has over 70 years of investment experience and approximately $1.5 trillion in assets under management as of March 31, 2021. For more information, please vis

FAQ

What is the recent integration completed by AdvisorEngine?

AdvisorEngine has integrated its platform with Schwab Advisor Center, enhancing wealth management capabilities for advisors.

What features does the AdvisorEngine platform now offer post-integration?

The platform includes proposal generation, client profiling, digital account opening, portfolio reporting, trading tools, and CRM.

How much have not-in-good-order rates decreased with the new integration?

Adopters of the digital account opening have reduced their not-in-good-order rates from 30% to low single digits.

What percentage of firms made new technology investments last year according to Schwab?

According to Schwab's 2020 Independent Advisor Outlook Study, 71% of firms made new technology investments.

How many wealth management firms does AdvisorEngine serve?

AdvisorEngine serves over 1,200 wealth management firms managing approximately $600 billion in assets.

What is AdvisorEngine's affiliation with Franklin Templeton?

AdvisorEngine is a subsidiary of Franklin Templeton, which oversees a wide range of investment management services.