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Beacon Adds Location to Support Greater Milwaukee Contractors
Rhea-AI Impact
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Rhea-AI Sentiment
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Rhea-AI Summary
Beacon (Nasdaq: BECN) has announced the opening of a new greenfield location in West Bend, Wisconsin, expanding its services to the greater Milwaukee market. This branch will support customers in Washington County and is stocked with top brands, including its own TRI-BUILT® products. This opening is part of Beacon's strategy to accelerate growth, following 16 greenfield openings in 2022, with 15 more planned for 2023. The new location aligns with their Ambition 2025 strategy.
Positive
Opened a new greenfield location in West Bend, Wisconsin, expanding market reach.
Third new branch opened in 2023, part of a larger plan for 15 new locations this year.
Stocks a variety of leading brands, enhancing service offerings to customers.
Supports growth objectives outlined in the Ambition 2025 strategy.
Negative
None.
New branch open in West Bend, Wisconsin
HERNDON, Va.--(BUSINESS WIRE)--
Beacon (Nasdaq: BECN) announced today that it has opened a greenfield location in West Bend, Wisconsin.
The West Bend branch services the greater Milwaukee market supporting Washington County customers. “We are pleased to expand Beacon’s footprint which now covers the Milwaukee-Fox Valley corridor,” commented Larry Augello, Beacon’s Regional Vice President, North Central. “This new branch is stocked with leading brands of residential and commercial roofing and complementary products, including Beacon’s own TRI-BUILT® products. In addition, customers on the go across the region can use our mobile app, Beacon PRO+, to save time and track deliveries.”
Following Beacon’s 16 greenfield openings in 2022, another 15 are anticipated in 2023 with this being the third new branch opened this year. The accelerated opening of Greenfield locations is an example of the significant progress Beacon has made toward achieving growth above market and providing an excellent customer experience as laid out in our Ambition 2025 strategy.
About Beacon
Founded in 1928, Beacon is a Fortune 500, publicly traded distributor of building products, including roofing materials and complementary products, such as siding and waterproofing. The company operates over 480 branches throughout all 50 states in the U.S. and 6 provinces in Canada. Beacon serves an extensive base of nearly 100,000 customers, utilizing its vast branch network and diverse service offerings to provide high-quality products and support throughout the entire business lifecycle. Beacon offers its own private label brand, TRI-BUILT®, and has a proprietary digital account management suite, Beacon PRO+, which allows customers to manage their businesses online. Beacon’s stock is traded on the Nasdaq Global Select Market under the ticker symbol BECN. To learn more about Beacon, please visit www.becn.com.