Brightcove Launches Cloud Playout 2.0, Providing One Experience for Media Companies to Create, Distribute and Monetize Linear Channels
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Insights
The introduction of Brightcove's Cloud Playout 2.0 represents a significant advancement in streaming technology, particularly for media companies looking to expand their reach and streamline content delivery. The ability to quickly create linear channels from existing content and live streams is a notable efficiency gain. It simplifies the process of channel creation, which traditionally required significant investment in infrastructure and time.
By integrating with server-side ad insertion (SSAI), Brightcove is addressing the prevalent issue of ad blockers, which can undermine revenue streams from advertising. This technology ensures ads are viewed as part of the stream, enhancing potential ad monetization. Moreover, the capability to manage ad placement and iterate ad rules swiftly could lead to higher ad revenues and better targeting, thereby improving return on investment for media companies.
The emphasis on analytics and insights is important for content optimization. By understanding viewer preferences and behaviors, media companies can tailor their content and advertising strategies to maximize engagement and revenue. The Cloud Playout 2.0's ability to integrate first-party data for this purpose could give media companies a competitive edge in the increasingly crowded streaming landscape.
From a digital marketing perspective, Brightcove's Cloud Playout 2.0 offers media companies a more granular control over their content distribution and monetization strategies. The multi-tier monetization approach, including the introduction of FAST channels, opens up new avenues for reaching audiences who prefer free, ad-supported content. This could be an effective way to funnel viewers towards subscription-based models by giving them a taste of premium content.
The linear scheduler and the ability to generate an electronic program guide (EPG) are tools that can enhance user experience by providing a familiar TV-like interface. These features, combined with the ability to test and iterate ad rules, allow for a more dynamic and responsive marketing approach. Media companies can adapt their strategies based on real-time data, potentially increasing viewer retention and ad engagement.
Overall, the Cloud Playout 2.0 seems to offer a comprehensive solution for media companies to not only manage their content more efficiently but also to leverage their assets for better marketing outcomes. The platform's focus on insights and analytics further empowers marketers to make data-driven decisions, optimizing their efforts for maximum impact.
The streaming industry is evolving rapidly and Brightcove's Cloud Playout 2.0 is a testament to the ongoing innovation in this space. The platform's capabilities to create and monetize linear channels efficiently could be a game-changer for media companies that are struggling with the complexities of content distribution across various platforms.
The move towards a centralized platform that handles everything from channel creation to monetization and analytics is a strategic one. It simplifies operations for media companies and allows them to focus on content creation and audience building. Furthermore, the integration with FAST aggregators helps media companies tap into an emerging market segment that is looking for free, quality content.
In the long term, the success of such a platform will depend on its ability to adapt to changing market dynamics, including viewer preferences and the competitive landscape. However, for now, Cloud Playout 2.0 positions Brightcove as a forward-thinking player in the streaming industry, potentially influencing stock performance as investors look for companies with innovative and scalable solutions.
Customers can now easily create channels in minutes, growing revenue and audiences on their own apps and FAST aggregators
Brightcove’s Cloud Playout 2.0 allows users to leverage their existing content catalog and live streams to build a channel in minutes. The enhanced Cloud Playout includes a linear scheduler to create an electronic program guide (EPG), which can be displayed on apps and FAST platforms. Once a channel is built, media companies can operationalize the distribution of their linear channels to owned-and-operated (O&O) properties or FAST platforms. Managing this end-to-end experience within the Brightcove platform allows media companies to optimize their content with first-party data and analytics and control their ad monetization.
“Cloud Playout 2.0 gives media companies an efficient way to grow reach, increase engagement, and monetize their content,” said Scott Levine, Chief Product Officer at Brightcove. “This expansion creates a centralized platform for driving new business models, content windows, and experiences, allowing our customers to save time, money and resources. Cloud Playout 2.0 works with our leading monetization and insights tools to ensure every stream drives business value and enables our customers to delight their audience.”
Cloud Playout 2.0 helps media companies with:
- Reach and Engagement: Create channels on their owned websites and apps to increase viewer engagement and extend their reach by delivering those channels to new audiences and markets with FAST aggregators.
- Monetization: Adapt their monetization strategy across channels to increase revenue with a multi-tier approach, including Brightcove’s
- Server-side ad Insertion (SSAI) to manage ad placement durations and bypass inconvenient ad blockers without diminishing quality and the user experience with issues like prolonged buffering.
- Ad Monetization service to maximize ad revenue through full-stack or unsold ad inventory.
- Free, ad-supported (FAST) channels to reach new audiences and drive viewers to subscription VOD catalogs to explore new releases and premium content.
- Test and iterate ad rules across channels in minutes to improve revenue.
- Efficiency: Create efficient workflows that run schedules in one platform. Customers can create and manage complex schedules for their channels while offering a VOD streaming service and live events through one platform. The linear scheduler enables users to easily search, add assets and channels, and see potential conflicts. From there, customers can convert schedules into an EPG to keep audiences up to date on the latest content.
- Insights: Cloud Playout 2.0 works with Brightcove’s insights and analytics solutions so media companies can assess viewing habits and content performance to inform their programming and promotion strategies.
For more information, visit Brightcove.com.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 60 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Brightcove on LinkedIn, X (Formerly Twitter), Facebook, Instagram, Threads, and YouTube. Visit Brightcove.com.
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Source: Brightcove Inc.
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