Brightcove Launches ‘Ad Monetization’ Service for Media Clients, Establishes Global Advertising Operations Team

Rhea-AI Summary

Brightcove (NASDAQ: BCOV) has launched Brightcove Ad Monetization, a tailored service aimed at helping media companies enhance their revenue through optimized advertising strategies. This service is supported by a newly formed global advertising operations team led by David Beck. The initiative includes integration with Magnite and SpringServe to offer end-to-end solutions for monetizing live and VOD content. Brightcove Ad Monetization employs techniques like client-side and server-side advertising insertion and interfaces with major ad servers such as Google Ad Manager. The service aims to provide measurable returns and insights to media companies, thus maximizing their advertising revenue.

Positive

• Launch of Brightcove Ad Monetization to support media revenue generation.
• Formation of a global advertising operations team for tailored client support.
• End-to-end advertising solutions through partnership with Magnite and SpringServe.
• Capability to optimize live and VOD content monetization.

Negative

• None.

The newly formed team and launch of an ad monetization service strengthens Brightcove’s commitment to providing media customers with solutions to maximize their revenue

BOSTON--(BUSINESS WIRE)-- Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announced the launch of Brightcove Ad Monetization, a new bespoke service designed for media companies to better monetize their content. To supplement the service, the company also created a new global advertising operations team to support media organizations and help them maximize their advertising strategy and revenue.

“Advertising-supported streaming is a fast-growing, multi-billion-dollar business we have supported for many years,” said Marc DeBevoise, CEO of Brightcove. “As a valued partner to our media customers, Brightcove Ad Monetization extends our commitment to providing them with the best products and services to power their video content, optimize their advertising strategy, and now – for the first time – truly drive and maximize their advertising revenue.”

Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world's largest independent sell-side advertising platform. Through the integration of Magnite and SpringServe, Brightcove now offers an advertising monetization service with end-to-end solutions for media companies to generate additional revenue from their advertising strategy.

Brightcove Ad Monetization will help media companies realize maximum, measurable returns on advertising with actionable insights. The solution supports the monetization of live and video-on-demand (VOD) content with improved yield optimization to fill unsold ad inventory and increase revenue. It includes client-side advertising insertion (CSAI) and server-side advertising insertion (SSAI) capabilities for web players, iOS, Android and connected TV platforms. Brightcove Ad Monetization also seamlessly integrates into independent and existing advertising servers, including Google Ad Manager and FreeWheel.

Companies that utilize the service will benefit from the expertise of Brightcove and receive direct support from its newly established global advertising operations team. Under the leadership of David Beck, Chief Strategy and Corporate Development Officer, the new team will consult directly with clients to optimize their advertising strategy, budget and content. From onboarding to implementation and refining the strategy, the team will tap into its deep insights and expertise to help customers every step of the way, no matter where they are on their advertising journey.

Beck has appointed Michael Dorf as the first Vice President of Global Ad Operations to build the team and help media companies monetize their content. “Advertising is constantly evolving and increasingly complicated for many media companies. Brightcove is determined to reduce the friction in the process, making it easier and more profitable for our clients,” shared Beck. “To do this, we built a new expert team. I’m excited to welcome Michael Dorf to lead our global advertising operations. His wealth of knowledge and experience in the media and advertising world will help customers better deliver the right ads to the right people to improve delivery and revenue.”

Dorf is an experienced revenue operations leader with 15 years of experience in the industry. He most recently worked at TelevisaUnivision as the Vice President of Revenue Operations, where he successfully rebuilt a cross-functional operations team to support direct and programmatic sales channels. Prior to that, he held various senior leadership roles with FreeWheel, a Comcast company, Condé Nast, and Maker Studios, a subsidiary of The Walt Disney Company.

For more information, visit Brightcove.com.

About Brightcove Inc.

Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 60 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow LinkedIn, Twitter, Facebook and Instagram. Visit www.brightcove.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230307005399/en/

Media

Joseph J. Nuñez, Director of Global Communications and Public Relations

jnunez@brightcove.com

Source: Brightcove Inc.

FAQ

What is Brightcove Ad Monetization?

Brightcove Ad Monetization is a new service designed to help media companies maximize their advertising revenue through optimized strategies.

How will Brightcove Ad Monetization benefit media companies?

It offers actionable insights and support for monetizing both live and on-demand content, enhancing revenue generation.

Who leads the new advertising operations team at Brightcove?

The team is led by David Beck, Chief Strategy and Corporate Development Officer.

What technologies are integrated with Brightcove's new service?

The service integrates with Magnite and SpringServe to provide comprehensive advertising solutions.

When was Brightcove Ad Monetization launched?

The service was announced on March 7, 2023.