Brightcove Forms Strategic Partnership with Frequency to Launch an Integrated FAST Channel Solution
Brightcove (NASDAQ: BCOV) has partnered with Frequency, a cloud-based video platform, to enhance its services in free ad-supported streaming TV (FAST) channels. This integration allows Brightcove customers to easily create, launch, and manage FAST channels directly through its platform, aiming to expand audience engagement and revenue streams. CEO Marc DeBevoise emphasized the significance of FAST channels for media companies, stating the integration simplifies content management and monetization efforts. The partnership includes features for scheduling, distribution, and ad monetization, benefiting media companies in optimizing their advertising strategies. This collaboration positions Brightcove to leverage FAST channels for broader reach and enhanced financial performance.
- Integration with Frequency enhances Brightcove's FAST channel capabilities.
- Allows customers to streamline content management and monetization.
- Supports expansion into the rapidly growing FAST channel market.
- Equips customers with tools for linear channel creation and global distribution.
- None.
The integration with Frequency will allow Brightcove customers to launch FAST channels and manage content, programming and monetization from the Brightcove platform
“Empowering media companies to reach, engage and monetize new audiences is at the core of Brightcove’s
Brightcove and Frequency’s partnership combines their solutions to help customers create linear channels for distribution to FAST aggregators, MVPD and vMVPD, and distribution channels globally. With the integration available within the
“This partnership will give Brightcove’s customers a seamless way to create linear viewing experiences to reach their audiences on every device and in every form,” said
The integration with Frequency will work with Brightcove’s recently announced Ad Monetization service, end-to-end insights products, and the newly formed global advertising operations team to help media companies plan and maximize their advertising strategy and revenue.
For more information, visit Brightcove.com.
About Frequency
Frequency is a
About
Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 60 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow on LinkedIn, Twitter, Facebook and Instagram. Visit www.brightcove.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230417005280/en/
Media
Brightcove
Joseph J. Nuñez
jnunez@brightcove.com
Frequency
sherpolsheimer@brandedpublicrelations.com
Source: