Brightcove Expands E-commerce Capabilities With New Platform Integrations

Rhea-AI Summary

Brightcove (NASDAQ: BCOV) has launched new integrations with Shopify, Instagram, and Salesforce Sales Cloud to enhance e-commerce video capabilities. These tools enable businesses to engage customers through interactive and live video content. The Shopify integration allows users to access and publish videos directly from their online store, while the Instagram integration lets them share video content seamlessly on the platform. Additionally, the Salesforce integration provides marketers with the ability to analyze video audience data for better decision-making. These initiatives aim to drive revenue and build customer loyalty.

Positive

• Launch of integrations with Shopify, Instagram, and Salesforce enhances e-commerce video capabilities.
• Shopify integration allows direct access to video catalog and performance analytics.
• Instagram integration facilitates wider audience reach through video sharing.
• Salesforce integration improves data analysis for video marketing strategies.

Negative

• None.

Brightcove is integrating with Shopify, Instagram and Salesforce to help companies drive revenue by powering their e-commerce operations with interactive video

BOSTON--(BUSINESS WIRE)-- Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today introduced new integrations with Shopify, Instagram and Salesforce Sales Cloud to its video cloud platform. The integrations are designed to enable companies to reach, engage and activate audiences with immersive, interactive, and live and on-demand video content.

“We’re excited to integrate Brightcove’s platform with Shopify, Instagram and Salesforce Sales Cloud. The integrations will help our customers increase revenue, reach a broader audience, and build customer loyalty by incorporating video content into their channels,” says Marty Roberts, SVP of Product Strategy and Marketing for Brightcove. “Video-first strategies are an effective way to activate buyers and increase product sales. At Brightcove, we are committed to delivering innovative tools for our customers to provide meaningful value and help them drive impactful business results.”

The integrations will help Brightcove customers integrate and analyze video across popular e-commerce websites and social media:

• The Shopify integration allows users to connect their online store to their Brightcove video cloud via the Shopify app marketplace. Directly from within Shopify, users can now access and search their video catalog, publish videos to their storefront, and create live video events to stream to potential customers with a chat functionality to engage viewers. The Brightcove app also provides performance and engagement analytics within Shopify, making it easier to measure video ROI.
• The Instagram integration puts the social network as a publishing destination within Brightcove’s platform. Customers can now directly push their video content to Instagram as a Reel or on their Feed to reach broader audiences with their brand content.
• The Salesforce Sales Cloud integration allows Brightcove customers to sync data directly from Brightcove’s Audience Insights solution into Salesforce. Marketers and campaign teams can now better analyze video and viewer data inside Salesforce’s Sales Cloud and Marketing Cloud to take insight-driven actions for their outreach and marketing efforts.

Brightcove’s latest integrations support its mission to help businesses achieve their goals through video-first content strategies. “The integrations are part of our portfolio of solutions to help companies of all sizes reach targeted audiences, activate buyers, and focus their strategy with actionable insights and analytics,” shared Roberts.

For more information, visit Brightcove.com.

About Brightcove Inc.

Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 60 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow LinkedIn, Twitter, Facebook and Instagram. Visit www.brightcove.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230314005510/en/

Joseph J. Nuñez, Director of Global Communications and Public Relations

jnunez@brightcove.com

Source: Brightcove Inc.

FAQ

What new integrations did Brightcove announce?

Brightcove announced new integrations with Shopify, Instagram, and Salesforce Sales Cloud to enhance e-commerce video capabilities.

How does the Shopify integration work for Brightcove users?

The Shopify integration allows users to access and publish videos directly from their online store and provides performance and engagement analytics.

What benefits does the Instagram integration offer Brightcove customers?

The Instagram integration allows customers to share their video content directly as Reels or in their Feed, increasing brand reach.

What is the purpose of the Salesforce integration for Brightcove?

The Salesforce integration lets Brightcove customers sync video data into Salesforce for better analysis and insight-driven marketing actions.