Brink’s Appoints Laurent Borne Chief Experience Officer

Rhea-AI Summary

The Brink’s Company (NYSE: BCO) announced Laurent Borne's appointment as executive vice president and chief experience officer, effective May 15, 2023. Borne will oversee global marketing and the company's growing digital retail solutions segment. His extensive background in global product development and management includes leadership roles at Stoneridge and Whirlpool Corporation, where he significantly contributed to technology-led transformation initiatives. President Mark Eubanks emphasized that Borne's expertise aligns with Brink’s focus on enhancing customer experience and modernizing the retail cash ecosystem. Borne's vision is to drive innovation and data-driven decision-making while addressing the diverse needs of retailers.

Positive

• Appointment of Laurent Borne as executive vice president and chief experience officer may enhance leadership and strategic direction.
• Borne's expertise in global product development is expected to strengthen the digital retail solutions business.
• Focus on tailored digital solutions could capitalize on market opportunities in the retail sector.

Negative

• Transition to new leadership may present challenges in continuity and integration within the existing team.

RICHMOND, Va., April 24, 2023 (GLOBE NEWSWIRE) -- The Brink’s Company (NYSE: BCO), a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services, today announced that Laurent Borne will join the company as executive vice president and chief experience officer, effective May 15.

Borne, who has proven expertise in global product development and management, will lead global marketing efforts and have responsibility for the company’s expanding digital retail solutions business. He will join the executive leadership team and report to president and chief executive officer Mark Eubanks.

“We are laser-focused on providing a superior customer experience, and Laurent’s track record in technology-led strategic transformation is a natural fit,” said Eubanks. “His skills in value chain analysis, value proposition development, and voice of the customer integration will turbocharge our efforts to modernize the retail cash ecosystem.”

Borne joins from Stoneridge, Inc. (NYSE: SRI), a leading designer and manufacturer of highly engineered electrical and electronic systems, components, and modules. As chief technology & strategy officer, he launched the MirrorEye® system in production, led the development of the company’s next generation product platforms, and developed partnerships with companies, startups, and universities.

Prior to Stoneridge, he served in leadership and global product development roles at Whirlpool Corporation, Delphi Powertrain Systems and at McKinsey & Company. He has deep experience with strategy deployment in global markets and has served in a variety of operational, commercial, and functional roles with great success.

“Brink’s is redefining the industry by focusing on tailored digital solutions that meet the needs of both large and small retailers,” said Borne. “I look forward to helping them capitalize on this opportunity through continued innovation and data-driven decision making.”

Borne is a graduate of the School of Mines in Saint-Etienne, France, and graduated from the master of management and manufacturing program at Northwestern University.

About The Brink’s Company

The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers and other commercial operations. Our network of operations in 52 countries serves customers in more than 100 countries. For more information, please visit our website at www.brinks.com or call 804-289-9709.

Contact:

Investor Relations
804.289.9709

FAQ

Who is Laurent Borne and what is his role at Brink's Company?

Laurent Borne is the newly appointed executive vice president and chief experience officer at Brink's Company, starting May 15, 2023. He will lead global marketing and digital retail solutions.

What experience does Laurent Borne bring to Brink's Company?

Borne has extensive experience in global product development and management, previously holding leadership positions at Stoneridge and Whirlpool Corporation.

What impact is Laurent Borne expected to have on Brink's Company?

Borne is expected to enhance Brink's customer experience and further develop its digital retail solutions, focusing on innovation and market responsiveness.

When does Laurent Borne start his position at Brink's Company?

Laurent Borne will officially join Brink's Company on May 15, 2023.