Bell Media and Shopsense AI Bring Curated Shoppable TV to Canadian Viewers
Bell Media has partnered with Shopsense AI to introduce second-screen shopping experiences to Canadian viewers, marking Shopsense's first expansion outside the U.S. The integration will debut on CTV's shows 'The Good Stuff with Mary Berg' and 'Etalk', offering viewers the ability to shop for items seen on screen.
The partnership leverages Shopsense's Commerce OS, which includes features like the Shopsense Lens for smartphone-based shopping and AI-curated Storefronts. Bell Media joins major media organizations like Paramount and Univision in adopting this technology. The platform will connect viewers to both U.S. retailers (Amazon, Walmart, Best Buy) and Canadian retailers (Canada Goose, Roots, SSENSE). The two shows have a combined social media reach of over 1.5M followers.
Bell Media ha collaborato con Shopsense AI per introdurre esperienze di shopping su secondo schermo per gli spettatori canadesi, segnando la prima espansione di Shopsense al di fuori degli Stati Uniti. L'integrazione debutterà nei programmi di CTV 'The Good Stuff with Mary Berg' e 'Etalk', offrendo agli spettatori la possibilità di acquistare articoli visti sullo schermo.
La partnership sfrutta il Commerce OS di Shopsense, che include funzionalità come Shopsense Lens per lo shopping tramite smartphone e vetrine curate dall'IA. Bell Media si unisce a importanti organizzazioni media come Paramount e Univision nell'adottare questa tecnologia. La piattaforma collegherà gli spettatori sia ai rivenditori statunitensi (Amazon, Walmart, Best Buy) che a quelli canadesi (Canada Goose, Roots, SSENSE). I due programmi hanno una portata combinata sui social media di oltre 1,5 milioni di follower.
Bell Media se ha asociado con Shopsense AI para introducir experiencias de compras en segundo monitor para los espectadores canadienses, marcando la primera expansión de Shopsense fuera de los EE. UU. La integración debutará en los programas de CTV 'The Good Stuff with Mary Berg' y 'Etalk', ofreciendo a los espectadores la posibilidad de comprar artículos vistos en la pantalla.
La asociación aprovecha el Commerce OS de Shopsense, que incluye características como Shopsense Lens para compras a través de smartphones y escaparates curados por IA. Bell Media se une a importantes organizaciones de medios como Paramount y Univision en la adopción de esta tecnología. La plataforma conectará a los espectadores tanto con minoristas estadounidenses (Amazon, Walmart, Best Buy) como con minoristas canadienses (Canada Goose, Roots, SSENSE). Los dos programas tienen un alcance combinado en redes sociales de más de 1.5 millones de seguidores.
벨 미디어는 숍센스 AI와 협력하여 캐나다 시청자들에게 세컨드 스크린 쇼핑 경험을 도입하며, 이는 숍센스의 미국 이외 첫 번째 확장을 의미합니다. 이 통합은 CTV의 프로그램 '더 굿 스텝 위드 메리 버그'와 '이토크'에서 처음 선보여지며, 시청자들이 화면에서 본 아이템을 쇼핑할 수 있는 기능을 제공합니다.
이 파트너십은 숍센스의 상거래 운영 체계(Commerce OS)를 활용하며, 여기에는 스마트폰 기반 쇼핑을 위한 숍센스 렌즈(Shopsense Lens) 및 AI가 큐레이션한 상점 프론트가 포함됩니다. 벨 미디어는 이 기술을 채택한 파라마운트 및 유니비전과 같은 주요 미디어 조직에 합류합니다. 이 플랫폼은 시청자들을 미국 소매업체(아마존, 월마트, 베스트 바이)와 캐나다 소매업체(캐나다 구스, 루츠, SSENSE)와 연결합니다. 두 프로그램은 합쳐서 150만 이상의 소셜 미디어 팔로워를 보유하고 있습니다.
Bell Media s'est associé à Shopsense AI pour introduire des expériences de shopping sur second écran pour les téléspectateurs canadiens, marquant la première expansion de Shopsense en dehors des États-Unis. L'intégration sera lancée dans les émissions de CTV 'The Good Stuff with Mary Berg' et 'Etalk', offrant aux téléspectateurs la possibilité d'acheter des articles vus à l'écran.
Ce partenariat exploite le Commerce OS de Shopsense, qui comprend des fonctionnalités telles que la Shopsense Lens pour le shopping sur smartphone et des vitrines sélectionnées par IA. Bell Media rejoint de grandes organisations médiatiques comme Paramount et Univision dans l'adoption de cette technologie. La plateforme permettra de connecter les téléspectateurs à des détaillants américains (Amazon, Walmart, Best Buy) ainsi qu'à des détaillants canadiens (Canada Goose, Roots, SSENSE). Les deux émissions ont une portée combinée de plus de 1,5 million de followers sur les réseaux sociaux.
Bell Media hat sich mit Shopsense AI zusammengetan, um den kanadischen Zuschauern Einkaufserlebnisse auf dem zweiten Bildschirm zu bieten, was die erste Expansion von Shopsense außerhalb der USA markiert. Die Integration wird in den CTV-Sendungen 'The Good Stuff with Mary Berg' und 'Etalk' debütieren und bietet den Zuschauern die Möglichkeit, Artikel zu kaufen, die sie auf dem Bildschirm gesehen haben.
Die Partnerschaft nutzt das Commerce OS von Shopsense, das Funktionen wie die Shopsense-Linse für smartphonebasiertes Einkaufen und KI-curierte Schaufenster umfasst. Bell Media reiht sich in die Reihe wichtiger Medienorganisationen wie Paramount und Univision ein, die diese Technologie übernommen haben. Die Plattform wird die Zuschauer sowohl mit US-Händlern (Amazon, Walmart, Best Buy) als auch mit kanadischen Händlern (Canada Goose, Roots, SSENSE) verbinden. Die beiden Shows haben zusammen eine Reichweite von über 1,5 Millionen Followern in den sozialen Medien.
- First major expansion of shoppable TV technology into Canadian market
- Access to major U.S. and Canadian retailers for e-commerce integration
- Combined social media reach of 1.5M followers across featured shows
- Potential for additional revenue through brand sponsorships and retail media
- Plans to scale shoppability across Bell Media's entire content library
- None.
Insights
This strategic partnership between Bell Media and Shopsense AI represents a significant advancement in interactive TV commerce for the Canadian market. The integration of shoppable TV technology into major shows like The Good Stuff and Etalk, with their combined social media reach of 1.5M followers, creates a powerful new revenue stream. By partnering with both U.S. retail giants and Canadian retailers, Bell Media is positioning itself to capture a larger share of the growing e-commerce market. The timing is particularly strategic, as consumer behavior data shows increasing preference for mobile shopping while watching TV. The technology's AI-driven features and comprehensive analytics tools suggest strong potential for advertiser ROI and increased viewer engagement.
Shopsense AI's Commerce OS platform brings sophisticated technical capabilities to Bell Media's content ecosystem. The AI-powered Shopsense Lens feature, which enables instant product recognition from screen captures, represents a significant technological leap in shopping integration. The platform's comprehensive suite, including AI-curated Storefronts and Retail Media Ad Units, provides a robust infrastructure for scaling across Bell Media's entire content portfolio. The integration of SEO-optimized tools and detailed shopper intelligence analytics offers valuable data-driven insights for both broadcasters and advertisers. This implementation of advanced AI technology in the shopping experience could significantly enhance viewer engagement and conversion rates.
Second-Screen Shopping Experiences Will Launch with “The Good Stuff with Mary Berg” and “Etalk”
Bell Media is now the fifth major media organization to partner with Shopsense since its launch in April, joining an impressive lineup that includes Paramount, Univision, Tastemade, and Nexstar Media Group (The CW).
“Bell Media is always looking for new and innovative ways to strengthen connections and create an interactive viewing experience for our large and loyal audience,” said Stewart Johnston, SVP, Content and Sales at Bell Media. “Our partnership with Shopsense provides our viewers with a next-level viewing experience, while giving our clients valuable integrated opportunities to engage with consumers.”
The Good Stuff with Mary Berg, a lifestyle series with a strong focus on food, will offer foodie-focused gift guides, host-inspired fashion, and affordable home décor, creating a trendy and hyper-curated marketplace to recreate what viewers are seeing on screen. Meanwhile, Etalk, Canada’s longest running entertainment news program, will introduce a shoppable experience featuring accessible fashion inspired by today’s biggest stars, giving audiences the opportunity to easily recreate their favorite celebrity styles.
Brands will soon be able to sponsor second-screen experiences during pivotal moments on The Good Stuff with Mary Berg and Etalk, and across both series impressive social media channels, which have a combined reach of over 1.5M followers. A recent eMarketer study found that TV viewers prefer mobile devices to shop for products seen on TV. Engaging living room audiences on the second-screen alongside TV activations offers brands the opportunity to gain incremental time and influence with customers.
“Partnering with Bell Media and launching shoppable TV on CTV is a significant milestone for Shopsense,” said Glenn Fishback, CEO and Co-founder of Shopsense. “Canadians have trusted CTV as a leader in entertainment for years, and this collaboration allows us to enhance their viewing experience while providing innovative solutions for Bell Media’s advertisers.”
Shopsense AI’s Commerce OS offers a comprehensive suite of tools designed to enhance TV shoppability and activate consumers across multiple channels where they engage with content. The platform empowers broadcasters with innovative features like the Shopsense Lens, enabling viewers to use their smartphones to snap images of their screens and shop millions of products powered by proprietary AI. It also includes AI-curated Storefronts for fast online retail store deployment, SEO-optimized tools driving Organic Store Traffic, and Retail Media Ad Units that extend shoppable sponsorships across websites and apps. Additionally, its Shopper Intelligence provides detailed insights into consumer behavior, covering the entire purchase journey from consideration to conversion.
Bell Media has plans to scale shoppability across its extensive content library, including award shows, scripted dramas, and unscripted programs, paving the way for immersive, interactive television experiences throughout their portfolio. Bespoke brand partnership opportunities for advertisers will be available through the Bell Media Brand Partnership team around brand inspired collections.
About Bell Media
Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes Canada’s most-watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include STARZ; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada’s cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec’s fast-growing conventional French-language network, Noovo; the country’s leading radio and podcast app, iHeartRadio
Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing Platform, an omnichannel self-serve platform which includes Bell Analytics, Strategic Audience Management (SAM), and Bell DSP, in addition to advanced advertising solutions, including Linear Addressable TV, Addressable Audio, and ads on Crave. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 1 Learn more at BellMedia.ca.
1 Based on total revenue and total combined customer connections.
About Shopsense
Shopsense AI unlocks new revenues for media companies, like linear and streaming TV platforms, by making their original content instantly shoppable within their own e-commerce sites and mobile apps. The patent-pending, enterprise SaaS solution allows consumers to easily find and buy AI-curated collections of clothing, home goods, sports gear and other products inspired by what they see on their favorite shows, movies, sports events and livestream broadcasts. Offering a low-lift, no-SDK integration, the Shopsense platform allows publishers to quickly activate second-screen shopping experiences that keep viewers inside their content and commerce ecosystem, driving revenue, engagement, and loyalty.
Visit Shopsense.ai to learn more.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241217907676/en/
Media Contacts:
For Bell Media:
Kaitlynn Jong
kaitlynn.jong@bellmedia.ca
For Shopsense AI:
Michael McMullan
Berns Communications Group
mmcmullan@bcg-pr.com
Source: Shopsense AI
FAQ
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