Baristas "Munchie Magic" Revenues Reach Record Highs in August and 6 More Locations Open Furthering Expansion

Rhea-AI Summary

Baristas Coffee Company reported record revenues of its Munchie Magic service in August, surpassing previous highs by nearly 8% compared to March 2021, and more than doubling from August 2020. This growth is attributed primarily to increased alcohol sales, while ice cream remains the best-seller. The company opened six new locations in August and plans five more in September. Additionally, Baristas expanded its technology licensing agreement with ReelTime Media (RLTR) for the Thai Dah virtual restaurant platform, enhancing its digital integration capabilities.

Positive

• August revenues for Munchie Magic reached record highs, up 8% from March 2021 and over 100% from August 2020.
• Expansion included the opening of 6 new locations in August, with plans for 5 more in September.
• Growth in repeat business and new customers indicates a strong market presence.

Negative

• None.

SEATTLE, WA / ACCESSWIRE / September 7, 2021 / Baristas Coffee Company/Munchie Magic (OTC PINK:BCCI) announced that its revenues in August from its Munchie Magic restaurant delivering Ben & Jerry's ice cream, beer, wine, hard alcohol, and other snacks has reached an all-time high.

August's revenues surpassed the previous record set in March 2021 by nearly 8% and more than doubled from the same period in 2020. The record revenues are due largely to additional sales of alcohol, yet ice cream remains the No. 1 selling product.

During the Month of August Munchie Magic opened 6 additional locations and expects to open 5 more during September.

Barry Henthorn, CEO, stated: "We are seeing an increase in repeat business as well as record new customers from our top locations. There is no doubt that the addition of alcohol has made an impact however our top location continues to grow by increasing its ice cream and late-night snack sales and does not yet offer alcohol. Early numbers indicate that September may be even better."

Baristas recently expanded its technology/software license and development agreement with its primary technology and media partner ReelTime Media (OTC:RLTR) beyond Munchie Magic/MiniBar Magic to feature https://resy.com/i/ZAdtB8AlUFB Dah, a virtual restaurant platform for Thai restaurants. The licensing agreement allows Thai Dah to have rights to utilize the global perpetual technology license and methodologies developed by ReelTime that allow the virtual restaurants to integrate with its partners, onboarding, marketing, and administrative functions.

Baristas "Munchie Magic" has opened more than 50 locations in the past twelve months in 10 states delivering Ben & Jerry's ice cream, snacks, beer, wine, hard alcohol, and hot foods to customers via delivery partners DoorDash, GrubHub, and Uber Eats. www.baristas.tv www.munchiemagic.com.

In exchange for the global perpetual exclusive license from ReelTime for the Munchie Magic/MiniBar Magic, and Thai Dah concepts and derivative Virtual Restaurants, ReelTime receives a per transaction license fee of $.35 in perpetuity in conjunction with the terms of the agreement beginning on August 11th, 2021.

ReelTime maintains all rights and derivative works for non-Munchie Magic, MiniBar Magic, and Thai Dah applications.

The media buys, integration, technology development, IP, and other cutting edge marketing for the virtual restaurants are made possible and are being created via digital media/technology frontrunner ReelTime Media (OTC:RLTR) www.reeltime.com. The integration consolidates and analyses data from the delivery partners DoorDash, Uber Eats, and GrubHub along with sales, cost information, and pertinent demographics from Munchie Magic/Thai Dah' Pick up Partners. ReelTime Media's capabilities are redefining how companies are evaluating and purchasing their TV, radio, print, and other new digital media.

About ReelTime Rentals, Inc. d/b/a ReelTime Media: www.reeltime.com, is a publicly-traded company based in Seattle, WA (OTCPK:RLTR). ReelTime Media provides end to end production capabilities and discount media purchasing that is redefining how companies are evaluating and purchasing their TV, radio, print, and other new media. ReelTime is also is in the business of developing, producing, and distributing Virtual Reality Content and technologies. We have an end-to-end production, editing, and distribution capabilities for internal and external projects. ReelTime currently produces three ongoing series for the Samsung Gear VR platform and distributes them over numerous VR delivery portals including Gear VR, Oculus, Veer VR, HTC Vive, YouTube 360, Facebook, and others. ReelTime Media also publishes the book "It Was Always Me Edward Edwards the Most Prolific Serial Killer of All Time" which has been the subject of a cover story on People Magazine, Rolling Stone, In Touch, and a six-part series on Paramount network, www.itwasalwaysme.com.

About Baristas Coffee Company/Munchie Magic: Baristas is a publicly traded national Coffee Company that is recognized throughout the US. It is the majority shareholder of Munchie Magic, Inc. which manages the virtual restaurant which delivers Ben & Jerry's ice cream, Baristas Coffee, and other snack foods via third party delivery partners. Baristas currently produces and sells coffee related products under the Baristas brand. The Baristas White Coffee single-serve cups compatible with the Keurig 2.0 brewing system is the bestselling product in its category. Baristas also markets other coffee-related products. Baristas gained mainstream exposure when it became the subject of "Grounded in Seattle" the reality show special feature which aired on WE tv. It has been featured nationally including during Shark Tank on CNBC with Front Montgomery, CNN, ESPN, Food Network, Cosmopolitan Magazine, Forbes Magazine, Modern Living with Kathy Ireland, Sports Illustrated, NFL Monday and Thursday Night Football with Megs McLean, at NASCAR Races, The Grammys, NBA TV, and other notable media.

In Other News:

Baristas "Thai Dah" Signs Superstar Front Montgomery as Spokesperson for the National Virtual Thai Restaurant

Baristas Revenues Surpass 2020 Sales on Amazon of White Coffee in Just 5 Months - On Track to More than Double as Amazon Continues Increased Inventory Allocation to Meet Demand

Baristas Munchie Magic Hits Record Sales Resulting from Surge in Hard Alcohol, Beer, and Wine Delivery Along with Ice Cream, Snacks, and Hot Foods to Customers Where Permitted Across the Country

Baristas Munchie Magic to Open Tenth State North Carolina, Delivering Ice Cream, Snacks, Hot Food, and Where Legal Beer, Wine, and Hard Alcohol to Customers in The United States From More Than 50 Locations

Contact

Barry Henthorn
barry@baristas.tv

SOURCE: Baristas Coffee Company Inc.

View source version on accesswire.com:
https://www.accesswire.com/662964/Baristas-Munchie-Magic-Revenues-Reach-Record-Highs-in-August-and-6-More-Locations-Open-Furthering-Expansion

FAQ

What were the revenue results for Baristas Coffee Company in August 2021?

Baristas Coffee Company reported record revenues for August 2021, surpassing previous highs by nearly 8% compared to March 2021 and more than doubling from the same time in 2020.

How many new locations did Munchie Magic open in August 2021?

Munchie Magic opened 6 new locations in August 2021.

What is the significance of the technology expansion with ReelTime Media for Baristas?

Baristas expanded its technology licensing agreement with ReelTime Media to enhance the capabilities of its Thai Dah virtual restaurant platform.

What products are primarily sold by Munchie Magic?

Munchie Magic primarily sells Ben & Jerry's ice cream, beer, wine, hard alcohol, and other snacks.

How has alcohol sales affected Munchie Magic's performance?

Sales of alcohol have significantly boosted revenues, although ice cream remains the top-selling product.