Mercury Marine reports Record Outboard Engine Share at Dubai International Boat Show

Rhea-AI Summary

Mercury Marine, part of Brunswick Corporation, showcased a record number of outboard engines at the Dubai International Boat Show, achieving nearly 90% market share. The company debuted its quad 7.6L V12 600hp Verado engines in the Middle East and highlighted its racing products, including the 300R AMS and 450R. This follows successful appearances at other major shows, reinforcing Mercury's leading position in the marine engine market. With strong partnerships in the UAE and plans for continued growth, 2022 is set to be a promising year for Mercury Marine.

Positive

• Achieved nearly 90% market share at the Dubai International Boat Show.
• Showcased quad 7.6L V12 600hp Verado engines for the first time in the Middle East.
• Displayed more outboard engines than any competitor at the Miami Boat Show for the third consecutive year.
• Strong partnerships with local distributors enhance market position.

Negative

• None.

FOND DU LAC, Wisc., March 16, 2022 (GLOBE NEWSWIRE) -- Mercury Marine, a division of Brunswick Corporation (NYSE: BC), continues to increase its presence at the largest boat shows around the world with a record showing at the recent Dubai International Boat Show. This year, Mercury had the most outboard engines on display during the show capturing close to 90% market share both on-water and on-land.  In addition, Mercury also showcased quad 7.6L V12 600hp Verado engines for the first time in the Middle East as well as many Mercury Racing outboards again including the 300R AMS and the 450R.

“Dubai is a very important show to Mercury, Mercury Racing and our channel partners. The support we received from our customers at the show is simply outstanding,” said Will Sangster, Mercury Marine EMEA president. “It is fantastic to see the strength of partnerships we have with our distributors Delma Marine and Extreme Marine in the UAE continuing to position Mercury as the only brand of choice.  We look forward to continuing to serve our customers in the Middle East and partner with them on their growth plans.”

Earlier this year, Mercury Marine displayed more engines than any other outboard manufacturer for the third consecutive Miami Boat Show and sixth consecutive major Florida saltwater show (including Miami and Ft. Lauderdale). Mercury once again increased its overall share at the show and accounted for comfortably over half of all outboard engines on display this year. In addition, most OEMs at the show displayed at least one boat with Mercury outboards – some for the first time at a major show.

Additionally, during the 2021 Cannes Boat Show in September, Mercury reported more than double the number of outboard engines at the show than its closest competitor and significantly more outboards on display during the event than all other manufacturers combined.

“The year is off to a promising start for Mercury Marine and Mercury in EMEA,” said Sangster. “The power of Mercury is felt around the world, and we will continue to work with our global channel partners to ensure their customers experience our full portfolio of products. We look forward to a very successful 2022 and beyond.”

The Dubai Boat Show returned in 2022 after a two-year hiatus because of COVID-19, attracting visitors from more than 120 countries.

About Mercury Marine

Headquartered in Fond du Lac, Wisconsin, Mercury Marine^® is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company’s industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser^® sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft^® electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver^® parts and oils. More information is available at MercuryMarine.com.

FAQ

What was Mercury Marine's market share at the Dubai International Boat Show?

Mercury Marine achieved nearly 90% market share at the Dubai International Boat Show.

Which new engine was showcased by Mercury Marine at the Dubai Boat Show?

Mercury Marine showcased the quad 7.6L V12 600hp Verado engine for the first time in the Middle East.

How did Mercury Marine perform at the Miami Boat Show?

Mercury Marine displayed more outboard engines than any other manufacturer at the Miami Boat Show for the third consecutive year.

Who are Mercury Marine's partners in the UAE?

Mercury Marine's partners in the UAE include Delma Marine and Extreme Marine.

What is the outlook for Mercury Marine in 2022?

The company expects a promising start and plans to work closely with global channel partners for growth.