Mercury Marine announces bold new vision with its Avator™ electric outboard concept

Rhea-AI Summary

Mercury Marine, part of Brunswick Corporation (NYSE: BC), unveiled its Avator™ electric outboard concept at the 2022 Miami International Boat Show, marking a significant step toward marine innovation. The Avator demonstrates Mercury's commitment to electrification, offering boating with zero direct emissions and features like swappable batteries. This initiative aims to enhance user experience and broaden accessibility in boating. The company plans to expand its electric offerings, aiming to maintain its leadership in both traditional and electric power solutions for the marine industry.

Positive

• Launch of Avator electric outboard concept demonstrates commitment to electrification.
• Potential for zero direct emissions boating enhances sustainability efforts.
• Innovative features like swappable batteries improve accessibility for users.

Negative

• None.

FOND DU LAC, Wis., Feb. 16, 2022 (GLOBE NEWSWIRE) -- Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has announced its Avator™ electric outboard concept, representing Mercury’s next step in marine innovation, advanced technology, and engineering. The electric outboard concept will be on display for the first time during the 2022 Miami International Boat Show and is progressing the company toward the formal release of electric outboard products later in 2022 and 2023.

Avator creates a new boating experience for Mercury’s global customers combining an investment in electrification with more than 80 years of expertise in the marine industry. Leveraging Mercury's leadership and reputation for hydrodynamics, corrosion resistance, reliability, and industrial design, the Avator concept will deliver a superior user experience for a wide range of vessels and activities.

“We are excited to formally announce this bold new phase of our vision for the future that only Mercury Marine can deliver,” said Chris Drees, Mercury Marine president. “Electrification is strategically important to us, and this concept provides a first look at how we intend to deliver on our commitment to being the industry leader in both internal combustion products and electric propulsion. We are taking efficiency to a new level, opening up new ways to enjoy the boating experience.”

Avator advances Mercury’s commitment to sustainability by offering the prospect of boating with zero direct emissions. Mercury is also using electrification to make boating more accessible with features such as swappable batteries and enhanced portability.

“Mercury has the industry’s strongest and most robust technology and design teams who are shaping a new power for marine that expands the brand into new applications,” said Tim Reid, Mercury Marine vice president of product development & engineering. “We believe features like easily changeable batteries and quiet operation hold great appeal for current and prospective boaters. We expect our breadth of electric offerings to expand over time, and we will continue to listen to consumer feedback and monitor adoption trends.”  

“Our team is taking everything we know about how consumers use our products and incorporating it into Avator, creating an electric propulsion system that will set a new benchmark for the marine industry,” said Drees.

Learn more about the Mercury Avator concept and our vision for electrification at https://www.mercurymarine.com/en/us/land/avator-electric-outboard/

About Mercury Marine

Headquartered in Fond du Lac, Wisconsin, Mercury Marine^® is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company’s industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser^® sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft^® electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver^® parts and oils. More information is available at www.MercuryMarine.com.

FAQ

What is the Avator electric outboard concept announced by Brunswick Corporation (BC)?

The Avator electric outboard concept is Mercury Marine's new initiative aimed at advancing marine innovation and sustainability, set to be showcased at the 2022 Miami International Boat Show.

When will the Avator electric outboard products be released by Brunswick Corporation (BC)?

The electric outboard products under the Avator concept are expected to be formally released later in 2022 and into 2023.

How does the Avator concept impact Brunswick Corporation's sustainability goals?

The Avator concept aims to offer zero direct emissions boating, aligning with Brunswick Corporation's commitment to sustainability in the marine industry.

What features of the Avator electric outboard are highlighted by Brunswick Corporation (BC)?

Key features of the Avator include swappable batteries and enhanced portability, aimed at improving user experience and accessibility.