Freedom Boat Club Acquires South Florida Franchise Operation and Territory, Accelerating Growth and Expanding its Southeast Florida Corporate Territory
Freedom Boat Club, a Brunswick (NYSE: BC) brand, has acquired the South Florida franchise operations and territory. This acquisition adds 13 corporate locations from Pompano Beach to Stuart, Florida, with rights to expand along the Southeast Florida coastline. The move enhances Freedom's corporate presence in the region, creating opportunities for operational efficiencies.
The acquired South Florida operation, established in 2014 by Dan Lund, has been recognized for its top franchise growth and won The Best of Palm Beach County award for five consecutive years. Since Brunswick's acquisition of Freedom Boat Club in 2019, the company has expanded from 170 to over 415 locations globally across North America, Europe, and Australia.
Freedom Boat Club, un marchio di Brunswick (NYSE: BC), ha acquisito le operazioni e il territorio del franchising della Florida meridionale. Questa acquisizione aggiunge 13 località aziendali da Pompano Beach a Stuart, Florida, con diritti di espansione lungo la costa della Florida sudorientale. Questo passo rafforza la presenza aziendale di Freedom nella regione, creando opportunità per efficienze operative.
L'operazione acquisita della Florida meridionale, fondata nel 2014 da Dan Lund, è stata riconosciuta per la sua crescita di franchising di alto livello e ha vinto il premio The Best of Palm Beach County per cinque anni consecutivi. Dall'acquisizione di Freedom Boat Club da parte di Brunswick nel 2019, l'azienda è aumentata da 170 a oltre 415 località globalmente in Nord America, Europa e Australia.
Freedom Boat Club, una marca de Brunswick (NYSE: BC), ha adquirido las operaciones y el territorio de franquicias del sur de la Florida. Esta adquisición añade 13 ubicaciones corporativas desde Pompano Beach hasta Stuart, Florida, con derechos de expansión a lo largo de la costa del sudeste de Florida. Este movimiento mejora la presencia corporativa de Freedom en la región, creando oportunidades para eficiencias operativas.
La operación adquirida del sur de la Florida, establecida en 2014 por Dan Lund, ha sido reconocida por su gran crecimiento de franquicias y ha ganado el premio The Best of Palm Beach County durante cinco años consecutivos. Desde la adquisición de Freedom Boat Club por parte de Brunswick en 2019, la empresa ha crecido de 170 a más de 415 ubicaciones a nivel global en América del Norte, Europa y Australia.
프리덤 보트 클럽(Freedom Boat Club)은 브런즈윅 (NYSE: BC) 브랜드로, 플로리다 남부의 프랜차이즈 운영 및 지역을 인수했습니다. 이번 인수는 팜파노 비치에서 스튜어트, 플로리다에 이르는 13개 법인 매장을 추가하며, 플로리다 동남부 해안선을 따라 확장할 권리를 갖추게 됩니다. 이 조치는 지역 내 프리덤의 법인 존재감을 강화하고 운영 효율성을 위한 기회를 창출합니다.
2014년 댄 룬(Dan Lund)에 의해 설립된 인수된 플로리다 남부 운영은 최고의 프랜차이즈 성장으로 인정받았으며 5년 연속 팜 비치 카운티 최고의 상을 수상했습니다. 브런즈윅이 2019년에 프리덤 보트 클럽을 인수한 이후, 회사는 북미, 유럽 및 호주 전역에서 170개 매장에서 415개 이상으로 확장되었습니다.
Freedom Boat Club, une marque de Brunswick (NYSE: BC), a acquis les opérations et le territoire de franchise du sud de la Floride. Cette acquisition ajoute 13 emplacements d'entreprise de Pompano Beach à Stuart, Floride, avec des droits d'expansion le long de la côte sud-est de la Floride. Ce mouvement renforce la présence de Freedom dans la région, créant des opportunités d'efficacité opérationnelle.
L'opération acquise dans le sud de la Floride, fondée en 2014 par Dan Lund, a été reconnue pour sa croissance de franchise exceptionnelle et a remporté le prix The Best of Palm Beach County pendant cinq années consécutives. Depuis l'acquisition de Freedom Boat Club par Brunswick en 2019, l'entreprise est passée de 170 à plus de 415 emplacements dans le monde en Amérique du Nord, en Europe et en Australie.
Freedom Boat Club, eine Marke von Brunswick (NYSE: BC), hat die Franchise-Betriebe und Territorien in Südflorida akquiriert. Diese Übernahme fügt 13 Unternehmensstandorte von Pompano Beach bis Stuart, Florida, hinzu, mit dem Recht zur Expansion entlang der Südostküste Floridas. Diese Maßnahme stärkt die Unternehmenspräsenz von Freedom in der Region und schafft Möglichkeiten für betriebliche Effizienzen.
Die übernommene Operation in Südflorida, die 2014 von Dan Lund gegründet wurde, wurde für ihr herausragendes Franchise-Wachstum anerkannt und gewann fünf Jahre in Folge den Preis The Best of Palm Beach County. Seit der Übernahme von Freedom Boat Club durch Brunswick im Jahr 2019 hat das Unternehmen seine Standorte von 170 auf über 415 Standorte weltweit in Nordamerika, Europa und Australien ausgebaut.
- Acquisition of 13 corporate locations in South Florida, expanding Freedom Boat Club's presence
- Rights to expand throughout the Southeast Florida coastline
- Potential for operational efficiencies due to adjacent existing corporate locations
- Acquired franchise has a strong track record of growth and local awards
- Expansion from 170 to over 415 global locations since Brunswick's acquisition in 2019
- None.
Insights
The acquisition of South Florida's franchise operations by Freedom Boat Club, a Brunswick brand, is a strategic move with positive implications. This expansion adds 13 corporate locations and rights to grow along the Southeast Florida coastline, potentially increasing revenue streams and market share. The deal should create operational synergies with existing locations in Fort Lauderdale, Miami and Islamorada, likely improving profit margins. For Brunswick (NYSE: BC), this acquisition aligns with their growth strategy in the boating industry, potentially enhancing shareholder value. The year-round boating climate in Florida offers consistent revenue opportunities, mitigating seasonal fluctuations. Investors should monitor how efficiently Brunswick integrates these new assets and capitalizes on cross-selling opportunities within its brand portfolio.
This acquisition signifies Freedom Boat Club's aggressive expansion strategy in the boat-sharing market. Since Brunswick's acquisition in 2019, Freedom has grown from 170 to over 415 locations globally, showcasing rapid market penetration. The South Florida market, known for its strong boating culture, presents a prime opportunity for sustained growth. The consistent recognition of the acquired franchise for "Top Franchise New Member Growth" indicates a strong customer base and market demand. This move could potentially increase barriers to entry for competitors in the region. Investors should watch for Freedom's ability to maintain high customer satisfaction levels post-acquisition and its impact on Brunswick's overall market position in the recreational boating industry.
Freedom Boat Club's acquisition represents a vertical integration strategy, bringing a successful franchise operation under corporate control. This move allows for greater operational control and the ability to standardize service quality across a key market. The acquisition also provides Brunswick with direct access to consumer data and preferences in a prime boating market, potentially informing product development across its brand portfolio. The transition from franchise to corporate ownership may present short-term challenges in maintaining local market knowledge and entrepreneurial drive. However, if executed well, this strategy could lead to accelerated growth and improved brand consistency. Investors should monitor how effectively Brunswick balances corporate efficiency with maintaining the local market success that made this franchise attractive for acquisition.
VENICE, Fla., Sept. 13, 2024 (GLOBE NEWSWIRE) -- Today, Freedom Boat Club, the world’s largest boat club operator and a Brunswick Corporation (NYSE: BC) brand, announced its acquisition of the South Florida franchise operations and territory. Through this acquisition, Freedom Boat Club adds 13 corporate locations from Pompano Beach to Stuart, Florida, with the rights to expand throughout the Southeast Florida coastline.
Located directly adjacent to Freedom’s already established corporate locations in Fort Lauderdale, Miami and Islamorada, this acquisition adds to Freedom’s growing corporate presence in Southeast Florida providing an opportunity to realize operational efficiencies.
“The acquisition of the South Florida franchise business and territory presents a tremendous opportunity to accelerate growth in a year-round boating community passionate about the on-water lifestyle, as well as leverage synergies from the Brunswick family of brands,” said Cecil Cohn, Freedom Boat Club Network’s president. “This acquisition represents one of our largest clubs spanning Broward, Palm Beach and Martin counties, and we look forward to building on the strong foundation set in place by the former franchise owner and continuing to deliver remarkable experiences to our members.”
The South Florida operation was established in 2014 under its previous owner Dan Lund. Under Lund’s leadership, the Club was consistently recognized for its "Top Franchise New Member Growth" and won The Best of Palm Beach County award for the past five years. As a long-time partner to Freedom, Lund successfully scaled the business, established talented teams and a loyal membership base passionate about the boating lifestyle.
“Freedom Boat Club has been a fantastic partner to us over the years supporting our growth and success,” said Dan Lund. “Over the past 10 years, we have placed a premium on delivering exceptional member experiences, and we know our members will be in great hands under Freedom’s leadership and look forward to supporting their continued success in the market.”
Since Brunswick acquired Freedom Boat Club in 2019, the Company has experienced incredible growth expanding from 170 locations to more than 415 locations globally across North America, Europe, and Australia. To learn more about Freedom Boat Club, visit: https://www.freedomboatclub.com/.
About Freedom Boat Club
Freedom Boat Club, a business of Brunswick Corporation (NYSE: BC) and headquartered in Venice, FL., is the world’s first and largest boat club with 415 locations comprising of both Freedom and Fanautic locations in 33 U.S. states, Canada, Europe, and Australia. More information about Freedom Boat Club and membership opportunities can be found at FreedomBoatClub.com and franchise opportunities at FreedomBoatClubFranchise.com.
FAQ
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