Fliteboard Introduces FLITE AIR and FLITE AIR PRO, the most affordable and accessible models appealing to watersports enthusiasts around the world
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Insights
The introduction of Flite AIR and Flite AIR PRO by Brunswick Corporation's Fliteboard represents a strategic move to diversify product offerings and tap into new market segments. The decision to offer more accessible price points can potentially expand the customer base, driving volume growth. This is particularly significant given the competitive nature of the leisure and water sports industry, where product differentiation and price competitiveness are key drivers of market share.
With the eFoil market still in a relatively nascent stage, Flite's move to introduce a lower-cost, inflatable version of their premium product could stimulate demand and increase market penetration. By leveraging existing technologies such as Virtual gears and Unibody Fuselage, Flite maintains brand integrity while potentially reducing production costs associated with the inflatable design, which could improve overall margins.
However, it is important to monitor consumer reception to the new products, as the lower price point may alter brand perception. Additionally, the long-term durability and performance of the inflatable design compared to traditional carbon fiber boards will be crucial in maintaining customer satisfaction and brand reputation.
Brunswick Corporation's (NYSE: BC) stock market performance may see an impact from the launch of Fliteboard's new models. The pricing strategy, with the Flite AIR and AIR PRO models starting at $6,995 compared to the premium range of $9,695, represents a significant shift in the company's approach to pricing and targeting consumers. This could lead to an increase in sales volume, potentially boosting revenue in subsequent quarters.
Investors should consider the R&D investment since 2018 and the patent-pending status of the new design, which could offer a competitive advantage if granted. Additionally, the use of vibrant colors and the association with iconic beachside locations in the product marketing may enhance brand visibility and appeal, potentially translating into higher sales.
It is also critical to assess the operational efficiency gains from the new product's ease of transportation and appeal to a broader range of consumers, including rental applications, which could open up recurring revenue streams. The stock market will likely react to the initial sales figures and market adoption rates post-launch, which will be a key indicator of the product line's success and its impact on Brunswick Corporation's financial health.
MIAMI, Feb. 14, 2024 (GLOBE NEWSWIRE) -- Fliteboard, a brand of Brunswick Corporation (NYSE: BC), and a leader in the eFoil industry, today announced the introduction of Flite AIR and Flite AIR PRO, the most attainable models in the brand’s portfolio and a significant milestone for Flite as it continues to appeal to a broader consumer at different price points. Since 2017, Flite has been a leader in water sports through its innovative approach and industry-leading technology. The new Flite AIR and Flite AIR PRO, are easy to use, durable, and lightweight, allowing significantly more people to enjoy Fliteboarding.
“We are thrilled to announce the launch of Flite AIR and Flite AIR PRO today at the Miami International Boat Show, one of the most important shows in the world and a wonderful opportunity to showcase these transformational products to a global audience,” said, David Trewern, Fliteboard Founder, CEO and Product Architect. “Flite AIR is great for using on and off boats, docks, rocky beaches, or for school and rental applications. Compatible with most Flite products, the boards can even be used by pros as a durable and lightweight alternative to our carbon fiber boards. These new boards bring to life the fun personality of the product to appeal to a wider audience while staying true to the Flite brand and our pillars–innovation, design, performance, and community.”
The Flite AIR range is designed for fun on the water, offering similar ‘on foil’ performance as premium Fliteboard models at a much lower price point, thanks to the innovative new (patent pending) rigid inflatable board. The board, which has been in development since 2018, combines a solid riding platform with an inflatable drop stitch construction outer bladder that reduces production cost and improves durability, all without a significant weight increase. Both models are easy to transport and learn on yet are responsive and agile for more confident riders.
Flite AIR is 5’8 long, making it suitable for everyone, from beginners and intermediates to advanced riders. The more agile Flite AIR PRO, at only 5’2 long, is similar to the original carbon, Fliteboard Pro. Both models are available in three vibrant colors; Yuzu, Pompelmo and Açai, which all reflect iconic beachside locations. The Flite AIR launch follows a string of recent launches for Flite including the Marc Newson x Flite premium carbon range, FliteScooter, and the new FLITELab* AMP range. Flite AIR leverages Flite innovations including Virtual gears, Unibody Fuselage, FliteJet and board Bluetooth.
The Flite AIR and AIR PRO are priced at
The Flite AIR and AIR PRO will be officially launched during a media event at the Miami Beach Convention Center on Wednesday February 14, 2024, at 9:30am EST. All media wishing to attend the event should RSVP here.
ABOUT FLITEBOARD
Founded by David Trewern, Fliteboard is a leading pioneer in the eFoiling industry, transforming the way people experience water sports worldwide. Originating from Byron Bay, Australia, Fliteboard has been fusing innovative technology with sustainable practices since its inception, crafting a unique blend of thrill, tranquility, and minimal environmental impact. The company's flagship product, the Fliteboard, has propelled it to global recognition, offering a seamless, motorized surfing experience over water without the need for waves. Fliteboard's unwavering commitment to excellence and innovation has continually set new standards in the eFoiling industry. As a brand, Fliteboard epitomizes performance, innovation, design and customer community. Fliteboard has a strong global presence, expanding the joy of eFoiling to enthusiasts across continents and oceans.
About Brunswick Corporation
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser and Flite. Brunswick’s comprehensive collection of parts, accessories, distribution and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has more than 17,000 employees operating in 25 countries. In 2023, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the fourth consecutive year. The Company was also named to the 2023 list of Best Companies to Work For by U.S. News & World Report and one of America’s Most Responsible Companies by Newsweek. For more information, visit www.Brunswick.com.
FAQ
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