Brunswick Corporation’s Lauren Beckstedt Named to Boating Industry’s 40 Under 40

Rhea-AI Summary

Brunswick Boat Group's Chief Marketing Officer, Lauren Beckstedt, has been named one of Boating Industry's 2021 40 Under 40 award winners.

Beckstedt, with over 15 years at Brunswick, has significantly advanced the company's brand marketing and digital initiatives. She launched Ripl, a community platform for boaters. Recognized for her leadership and innovative marketing, Beckstedt's efforts align with the growing diversity in the boating industry. This award highlights the potential of young leaders to drive the future success of recreational boating.

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• Lauren Beckstedt recognized among Boating Industry's 40 Under 40 for her contributions.
• Beckstedt led advancements in digital customer experience and brand marketing.
• Initiated the launch of Ripl, enhancing community and engagement among boaters.

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• None.

METTAWA, Ill., March 29, 2021 (GLOBE NEWSWIRE) -- Boating Industry Magazine today announced that Lauren Beckstedt, Chief Marketing Officer, Brunswick Boat Group, Business Acceleration and Enterprise Marketing Services, has been selected as one of its 40 Under 40 award winners for 2021.

“Boating is such an exhilarating industry for any professional to build a career in and I’m honored to be recognized for my contributions, especially now, as marine moves further into the spotlight with the momentum of new boaters entering the category and with them, an incredible new diversity profile,” said Beckstedt.

“Young professionals like those honored in the 40 Under 40 are setting the stage for the next generation of leadership in the recreational boating industry. These leaders are poised to bring the industry into the future and onto further success. We at Boating Industry are so excited to celebrate them, their accomplishments and the promise they bring to the next generation of the industry,” said Adam Quandt, Managing Editor, Boating Industry.

Beckstedt has led brand marketing, digital customer experience transformation and consumer insights across a portfolio of the marine industry's most-recognized brands for the past three years as Chief Marketing Officer and has been with the Brunswick organization for more than 15 years. In her role, which includes responsibilities for Brunswick’s Corporate brand and its Business Acceleration divisions, she has transformed Brunswick’s digital capabilities and has built high performance teams to launch some of the industry’s most cutting-edge products. Most recently, she established Ripl, a community for all boaters to access exclusive perks, meet fellow boaters and share ideas to help shape the future of recreational boating.

“Lauren is an emerging leader in our industry and has brought tremendous capabilities, insight and value across our portfolio of industry-leading boat brands, service and shared-access businesses and our corporate brand,” said Dave Foulkes, Brunswick Corporation CEO. “She is continuously innovating to deliver world-class marketing campaigns and build brand affinity among our global consumers, and on behalf of everyone at Brunswick, we congratulate her on this well-deserved honor.”

Each year, Boating Industry’s 40 Under 40 features young leaders in the boating industry who stand out among hundreds of peer nominations for their multitude of accomplishments and promise to push the boating industry forward. The award and feature can be seen in this month’s edition of Boating Industry Magazine.

About Brunswick:

Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Mastervolt, and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club and BoatClass. For more information, visit brunswick.com.

FAQ

What is the significance of the <b>40 Under 40</b> award for Brunswick's CMO?

The 40 Under 40 award recognizes young leaders in the boating industry, highlighting their contributions and potential for future leadership.

Who is Lauren Beckstedt and what are her achievements?

Lauren Beckstedt is the CMO of Brunswick Boat Group, commended for her work in brand marketing and digital transformation, including launching Ripl.

What impact does the <b>40 Under 40</b> award have on Brunswick Corporation's image?

This award enhances Brunswick's reputation as a leader in the recreational boating industry, showcasing its commitment to innovation and leadership.

When was the <b>40 Under 40</b> award announced?

The 40 Under 40 award winners were announced on March 29, 2021.

What does Ripl offer to boaters?

Ripl is a community platform for boaters, providing access to exclusive perks and opportunities for networking and sharing ideas.