Brunswick Corporation Launches Virtual Consumer Electronics Show Media Days Presentation Ahead of CES 2022

Rhea-AI Summary

Brunswick Corporation (NYSE: BC) announced its participation in the 2022 Virtual Consumer Electronics Show (CES) Media Days scheduled for January 5-8, 2022. CEO Dave Foulkes detailed the company's Next Wave strategy, focusing on ACES: autonomy, connectivity, electrification, and shared access. Highlighted innovations include Mercury's V12, 600HP Verado propulsion system, advancements in autonomous boating via augmented reality simulations, and a partnership with E1 racing series for electric powerboat technology. The media presentation can be viewed on Brunswick's official site.

Positive

• Launch of next-gen technologies in propulsion and autonomy at CES 2022.
• Showcasing of industry-leading, award-winning products like the V12, 600HP Verado.
• Strategic partnerships with Carnegie Robotics and E1 racing, enhancing innovation in boating.

Negative

• None.

METTAWA, Ill., Dec. 20, 2021 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC) today launched its 2022 Virtual Consumer Electronics Show (CES) Media Days presentation on Brunswick.com. The event, hosted by Brunswick’s Chief Executive Officer, Dave Foulkes, takes a closer look at the Company’s Next Wave strategy and highlights the future of recreational boating through its ACES (autonomy, connectivity, electrification, shared access) strategy, which will be on display at CES 2022 in Las Vegas, January 5-8, 2022.

“CES 2022 will be an opportunity to bring together digital and physical elements of our ACES strategy with some of our latest award-winning and attention grabbing in-market products,” said Dave Foulkes, Brunswick Corporation CEO.  “Within our immersive and engaging exhibit, visitors will be transported from the convention center to richly simulated land- and seascapes which we will use to demonstrate how a boat captain in the near future might experience a voyage, assisted by a suite of autonomy systems.”

Some of the key features in Brunswick’s 2022 CES exhibit, include:

• Innovative, Award-Winning Propulsion Systems – Mercury’s V12, 600HP Verado, a CES 2022 Innovation Award Honoree, will be on display powering a Sea Ray Sundancer 370 showcasing the most powerful and fuel-efficient outboard in the industry.
• Vision for Autonomous Boating – Through an immersive, 200-degree virtual simulator, visitors can experience the future of boating by going on a journey that highlights automated object avoidance and docking features through augmented reality. In addition, Brunswick will showcase its partnership with Carnegie Robotics, creating advanced driver assistance and autonomous solutions to improve the boating experience across a range of applications and scenarios.
• Vision for Electrification –Brunswick will feature its vision for electrification in addition to highlighting a partnership with the E1 racing series, showcasing its electric racing powerboat, RaceBird, featuring an electric powertrain developed by Mercury Racing and display and navigation systems developed by Brunswick-owned Simrad® and C-MAP.

Members of the media can view Brunswick’s 2022 CES Media Day presentation, and to see Brunswick Corporation at CES 2022, visit Exhibit 6932 in the West Hall of the Las Vegas Convention Center.

About Brunswick:

Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Advanced Systems Group, which includes industry-leading brands such as Simrad, Lowrance, C-MAP, B&G, MotorGuide, Attwood, Mastervolt, RELiON, Blue Sea Systems, CZone, and ASG Connect system integrators; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club and Boat Class.  For more information, visit brunswick.com. 

FAQ

What is Brunswick Corporation showcasing at CES 2022?

Brunswick is showcasing its ACES strategy, including innovative propulsion systems, autonomous boating technologies, and electric powerboat designs.

Who is presenting Brunswick Corporation's CES 2022 Media Days?

The presentation will be hosted by CEO Dave Foulkes.

When is CES 2022 taking place?

CES 2022 will occur from January 5 to January 8, 2022.

What new technology does Brunswick Corporation focus on?

Brunswick focuses on autonomy, connectivity, electrification, and shared access in recreational boating.

Where can I watch Brunswick Corporation's CES 2022 presentation?

The presentation is available for viewing on Brunswick's official website.