Best Buy’s Countdown to the Holiday Season Begins

Rhea-AI Summary

Best Buy is gearing up for the holiday season with a series of sales events and an expanded tech lineup. The retailer announced several key dates for shoppers:

- Exclusive Member Sale (Sept. 27-29) for My Best Buy Plus™ and Total™ members
- Apple Trade-Up Event (Sept. 30-Oct. 13)
- Prep for the Holidays Event (starts Oct. 21)
- 3-Day Gaming Event (starts Oct. 25)

Best Buy is highlighting its expanded TV selection, including more OLED and large-screen options, an enhanced gaming lineup, and a wide range of appliances. The retailer is also promoting its 'Yes, Best Buy Sells That™' initiative, showcasing unexpected tech items. Customers can utilize the Best Buy App for personalized shopping experiences and take advantage of various pickup and delivery options.

Positive

• Announcement of multiple sales events to drive customer traffic and sales
• Expansion of TV lineup, including more OLED and large-screen options
• Enhanced gaming product selection, including new PC gaming experiences in stores
• Introduction of 'Yes, Best Buy Sells That™' initiative to showcase diverse product range
• Improved Best Buy App features for personalized shopping experiences

Negative

• None.

Insights

Retail Analyst

Best Buy's holiday strategy appears robust, focusing on multiple sales events and an expanded product lineup. The Member Exclusive Sale and $50 reward certificate for Plus and Total members spending $500 or more could drive early sales and loyalty. The expanded OLED TV lineup and larger screen sizes cater to premium market trends. However, the effectiveness of these strategies amid economic uncertainties remains to be seen.

The focus on gaming, including the 3-Day Gaming Event and expanded PC gaming monitors, aligns with the growing gaming market. The Yes, Best Buy Sells That™ initiative could help differentiate Best Buy from online competitors. While these strategies show promise, their impact on overall holiday sales and market share is yet to be determined. Investors should monitor Q4 results to gauge the success of these initiatives.

Consumer Technology Expert

Best Buy's product lineup for the holiday season showcases a strong focus on emerging tech trends. The expansion into larger TV sizes (97 inches and above) and OLED technology caters to the premium home entertainment market. The increased emphasis on PC gaming, including a 30% expansion in monitor offerings, aligns with the booming gaming industry.

The introduction of Copilot+ PC demos in stores is a strategic move to capitalize on the AI trend in consumer tech. The diverse range of products under Yes, Best Buy Sells That™, including electric scooters and smart rings, demonstrates adaptability to changing consumer interests. However, the success of these initiatives will depend on consumer spending patterns in a potentially challenging economic environment. Best Buy's ability to educate customers on these new technologies will be important for driving sales.

E-commerce Strategist

Best Buy's omnichannel approach for the holiday season is commendable. The enhanced Best Buy App features, including a personalized homepage and digital wallet, show a commitment to improving the digital shopping experience. This could help Best Buy compete more effectively against pure e-commerce players.

The multiple sales events spread across different dates could help manage inventory and maintain steady traffic both online and in-store. The focus on Curbside and Store pickup options aligns with consumer preferences for convenience and immediate gratification. However, the success of these initiatives will depend on seamless execution and the ability to handle potential supply chain disruptions.

While these strategies position Best Buy well for the holiday season, the company will need to carefully balance online and in-store experiences to maximize sales across all channels. Investors should watch for metrics on digital engagement and omnichannel sales conversion rates in upcoming reports.

Retailer shares first look at what’s coming ahead of holiday, including a packed calendar of sales, an exciting lineup of the hottest tech and even more ways to shop and discover

MINNEAPOLIS--(BUSINESS WIRE)-- The official start of fall may still be days away, but for those ready to get the holiday season started, Best Buy is sharing a first look at how customers can get a jump start on the season—including big savings and tons of ways to discover the magic that tech can unlock this holiday.

Best Buy’s countdown to the holiday season begins (Graphic: Business Wire)

Save the dates

The savings kick off soon, with multiple sales events lined up to help customers get a jump on those shopping lists or upgrade their own tech, appliances and more:

• Exclusive Member Sale: From Sept. 27 to 29, Best Buy is holding a Member Exclusive Sale for My Best Buy Plus™ and My Best Buy Total™ members where they will get access to exclusive member offers on laptops, TVs and more. Also both new and existing Plus and Total Members who spend $500 or more between Sept. 27 and Oct. 20 will receive a $50 reward certificate to use on a future Best Buy purchase. ¹

• Apple Trade-Up Event: Trade in select Apple devices, like Apple Watch, Unlocked iPhone, MacBook, iPad and iMac, and turn them into savings on the newest Apple tech from Sept. 30 to Oct. 13. Plus and Total members also get 10% more on select Apple trade-ins. ²

• Prep for the Holidays Event: The event starts Oct. 21, with great deals for customers to get everything they need to be the ultimate host, from appliances to TVs, smart home devices and more.
  
  
• 3-Day Gaming Event: Starting Oct. 25, Best Buy is celebrating the release of one of this season’s hottest games, Call of Duty: Black Ops 6, with a special sale across the gaming selection, including software, consoles and accessories. The retailer is also introducing an in-store PC gaming experience in several cities where customers can demo several titles and the latest in gaming technology.

Best Buy will also unveil its lineup of November savings events in the coming weeks.

Explore this season’s hottest tech

This holiday, Best Buy has more resources than ever to help customers explore and uncover wow-worthy tech and unexpected finds—from inspirational videos to immersive in-store experiences to Yes, Best Buy Sells That™ and more.

Here’s a sneak peek at some of the hottest tech at Best Buy this season:

• Next-level TV viewing: This holiday, Best Buy has hundreds of TVs across top brands, like Samsung, Sony and LG. New this year is an expanded lineup of OLED TVs and nearly double the number of TVs in the retailer’s lineup with screens 97 inches or larger, perfect to create the ultimate viewing experience.

• Ultimate gaming destination: There’s something for every gaming fan this holiday—from iconic brands like PlayStation, Xbox and Nintendo to the latest in handheld devices including the ASUS ROG Ally X. Best Buy also expanded its lineup of PC gaming monitors by more than 30% and have hundreds of accessories to create the ultimate home setup, including noise cancelling headsets, responsive gaming mice, customizable RGB keyboards and more.

• Appliances to make hosting easier than ever: Best Buy has dedicated appliance experts at hundreds of stores that are specially trained on all the different features from top brands like Samsung, LG, Whirlpool, GE and more. There are also thousands of small appliances to discover in stores and online, including espresso machines with milk frothers and integrated grinders, air fryers with dual baskets, stick vacuums with mopping modes and more.

• Computers for every need: The retailer has an expansive assortment of laptops, like the latest Apple MacBooks, user-friendly Chromebooks, high-speed ASUS gaming laptops, and more. And don’t forget to check out Copilot+ demos in stores this holiday. With more than 40 models, Best Buy has the widest assortment of Copilot+ PCs (and is the exclusive retail partner for about 40% of them).

• Yes, Best Buy Sells That™: The experience is live on BestBuy.com and packed with tons of the most interesting and innovative tech, including some unexpected finds, so customers can find that perfect gift for even the toughest to shop for. Discover tech like electric scooters, smart rings, toys and collectibles, golf tech, grills, electric outdoor power tools and much more.

Take advantage of the Best Buy App

Shoppers can save, discover and make their holiday easier with the Best Buy App—whether they’re shopping from the couch or heading to a store.

This year, Best Buy announced a new collection of App features and experiences that make holiday shopping more personal than ever for all shoppers, including a personalized home page, digital wallet, Discover tab, customized sale alerts, and more.

Get gifts quickly and conveniently

Best Buy is ready to help customers shop, explore and get gifts their way this holiday with Curbside and Store pickup, a variety of fast shipping options, and of course, in-store shopping at a variety of store formats.

Disclaimers:

1	Offer valid 9/27/24-10/20/24 for new and existing My Best Buy Plus™ and My Best Buy Total™ members. Customer must have an active My Best Buy™ account and be signed into their associated account before qualifying purchase is made. Bonus rewards are in the form of a promotional certificate. Excludes Thermador, Viking, Dacor, Fisher & Paykel, JennAir, Monogram, Bertazzoni, Miele, U-Line, Sub-Zero, Wolf, Cove and Asko products, Best Buy® Gift Cards, non-gaming gift cards, pre-order, special order, clearance, open-box, refurbished and pre-owned items. My Best Buy accounts with qualifying product purchases totaling $500 or more before shipping and tax will receive a promotional certificate in their My Best Buy account approximately 15 days after order fulfillment. Orders must be fulfilled within 6 months of offer end date to receive promotional certificate. Offer is not valid if an order or Membership is returned or canceled or if a returned or canceled order or Membership reduces the total below $500 during the promotional period. Offer is one-time use only and valid only for the Membership account of the initial purchase. Promotional certificate will be valid for 30 days from issuance. Offer is nontransferable. Limit of one (1) $50 promotional certificate per member. A valid email address is required and must be linked your My Best Buy account to receive promotional certificate. Subject to My Best Buy Program Terms and Conditions of the program, which can be found at BestBuy.com/MyBestBuyTerms.
2	Must be a My Best Buy Plus™ or My Best Buy Total™ member. 10% extra value as compared to regular trade-in value.

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20240916553217/en/

Katie Klister

press@bestbuy.com

Source: Best Buy Co., Inc.

FAQ

When is Best Buy's Exclusive Member Sale for the 2024 holiday season?

Best Buy's Exclusive Member Sale for My Best Buy Plus™ and Total™ members is scheduled from September 27 to 29, 2024.

What is the date range for Best Buy's Apple Trade-Up Event in 2024?

Best Buy's Apple Trade-Up Event is set to run from September 30 to October 13, 2024.

When does Best Buy's Prep for the Holidays Event start in 2024?

Best Buy's Prep for the Holidays Event starts on October 21, 2024.

What is the start date for Best Buy's 3-Day Gaming Event in 2024?

Best Buy's 3-Day Gaming Event starts on October 25, 2024.

What new features has Best Buy added to its app for the 2024 holiday season?

Best Buy has added new app features including a personalized home page, digital wallet, Discover tab, and customized sale alerts for the 2024 holiday season.