Best Buy Drops 2024 Holiday Calendar, Black Friday Savings Begin Nov. 8

Rhea-AI Summary

Best Buy has unveiled its 2024 holiday shopping calendar, with Black Friday deals starting November 8. The retailer will introduce new doorbusters every Friday through December 20, with My Best Buy Plus and Total members getting early access on Thursdays. Key dates include:

- Black Friday Sale: Begins November 21
- Cyber Monday Sale: Starts December 1

Best Buy is enhancing the shopping experience with new in-store displays, a Holiday Gifting Center on BestBuy.com, and Best Buy Drops for exclusive product releases. The company is also extending store hours from November 3 and offering a Holiday Price Match Guarantee and Extended Holiday Return Policy for purchases made between November 1 and December 31.

Positive

• Early start to Black Friday deals on November 8, potentially boosting holiday sales
• Exclusive early access for My Best Buy Plus and Total members, which could drive membership growth
• Extended store hours from November 3, potentially increasing foot traffic and sales
• Holiday Price Match Guarantee and Extended Holiday Return Policy, which may encourage customer spending

Negative

• None.

Insights

Market Research Analyst

Best Buy's 2024 holiday strategy reveals a well-planned approach to capture consumer spending during the important retail season. The early start of Black Friday deals on Nov. 8 and the introduction of weekly doorbusters are smart moves to create sustained shopping momentum. This extended sale period could potentially increase overall holiday revenue by spreading out purchases and reducing the reliance on a single shopping day.

The focus on exclusive deals for My Best Buy Plus and Total members is a clever tactic to drive loyalty program sign-ups and retain high-value customers. This approach may lead to increased customer lifetime value and more predictable revenue streams. The company's emphasis on in-store experiences with new tech displays could help differentiate Best Buy from online-only retailers, potentially boosting foot traffic and sales of high-margin items.

However, the extended sale period and frequent doorbusters might pressure profit margins if not carefully managed. The success of this strategy will largely depend on Best Buy's ability to maintain attractive deals while preserving profitability, especially in a competitive retail landscape. Investors should monitor sales figures and margin data closely throughout the season to gauge the effectiveness of this approach.

New doorbusters drop every Friday with early access for My Best Buy Plus™ and My Best Buy Total™ members

MINNEAPOLIS--(BUSINESS WIRE)-- Mark the calendars, break out the sparkle and get ready to save. Today, Best Buy unveiled its complete holiday lineup of shopping dates, starting with Black Friday deals on Nov. 8. Plus, every Friday, the retailer will be dropping new doorbusters—some of the hottest deals of the season on top tech.

Best Buy Drops 2024 Holiday Calendar (Graphic: Business Wire)

Customers ready to start their holiday shopping can take advantage of Best Buy’s Holiday Gift Center and find endless inspiration for everyone on their list.

New doorbusters every Friday

The Black Friday savings are nearly here with special deal events happening throughout the season.

• Doorbuster deals: Best Buy is dropping new doorbusters on select tech every Friday—starting Nov. 8 through Dec. 20—on the Best Buy App, BestBuy.com and in stores. These doorbusters are some of the hottest deals of the season on top tech, and to make it even sweeter, Plus and Total members get early access every Thursday before they’re available to all shoppers.
  
  
• Black Friday deals: Shoppers don’t have to wait much longer to start getting Black Friday deals. Starting Nov. 8, customers can take advantage of Black Friday deals and shop select Black Friday offers to get a jump-start on the savings.
  
  
• Black Friday Sale: Best Buy’s Black Friday Sale kicks off more than a week early this year. Starting Thursday, Nov. 21, Best Buy will have incredible deals on thousands of gifts and top brands. Doorbusters that dropped earlier in the month will return, along with new doorbusters on Friday, Nov. 22 and Black Friday.
  
  
• Cyber Monday Sale: The Cyber Monday Sale begins Sunday, Dec. 1, where shoppers can save up to 50% on top gifts.

Don’t forget to shop Best Buy’s Prep for the Holidays Event starting today with deals on everything from small appliances to TVs, smart home devices and more.

Next-level gifting

Ready to take advantage of the sales, but not sure where to start? Best Buy has shoppers covered with inspiration to help curate the perfect holiday gift lists.

• New store experiences: Customers can experience the magic of tech in stores this holiday with exciting displays, including XXL TVs, Copilot+ PCs, Oura Ring, and more. Plus, shoppers can discover all Best Buy’s category assortment has to offer and check out wow-worthy tech to see all it unlocks.
  
  
• Holiday Gifting Center: Best Buy is bringing back the Holiday Gifting Center on BestBuy.com, a one-stop resource for the hottest gift ideas and curated gift lists, from crafting and self-care to traveling and gaming, that’ll have something for everyone.
  
  
• Best Buy Drops™: Back this year, Best Buy Drops is giving customers the opportunity to get their hands on exciting product releases, limited runs, launches and serious savings—all in real time and exclusively through the Best Buy App.
  
  
• Yes, Best Buy Sells That ™: Shoppers can find fun and unexpected tech. Discover unique gifts like electric scooters, smart rings, toys and collectibles, golf tech, grills, electric outdoor power tools and much more.
  
  
• Gift inspiration & more: Find the latest tech and learn how to use it with the Best Buy YouTube channel. This year, the retailer created more than 30 videos to help customers discover must-have tech this holiday season. Shoppers can also find more holiday inspiration, deals and videos on the latest tech through the Best Buy App’s “Discover” tab.

Shop extended store hours

Starting Nov. 3, Best Buy is extending its store hours, so customers have plenty of time to shop deals and discover the latest tech in stores. Shoppers can search their local store page for more information on the updated hours, and take advantage of Store Pickup at all locations or 24/7 Pickup Lockers available at select stores, so they can grab their orders when it’s most convenient for them.

Stores will be closed Thanksgiving Day, but the Best Buy App and BestBuy.com will still be available to shop.

Seamless holiday shopping

Customers never have to worry about racing to return or finding the best price with Best Buy’s Holiday Price Match Guarantee and Extended Holiday Return and Exchange Policy.

The Holiday Price Match Guarantee makes sure customers don’t miss out on savings. If customers make a purchase from Best Buy and their price goes lower during the holiday season, Best Buy will match it.¹

With Best Buy’s Extended Holiday Return and Exchange Policy, most gifts purchased between Nov. 1 through Dec. 31 have an extended return period through Jan. 14.²

Disclaimers

1 Some exclusions apply. See the Best Buy Price Match Guarantee for full details.

2 Some exclusions apply. See the Best Buy Returns policy for full details.

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20241021096282/en/

Katie Klister

Press@bestbuy.com

Source: Best Buy Co., Inc.

FAQ

When do Best Buy's Black Friday deals start in 2024?

Best Buy's Black Friday deals for 2024 start on November 8, with new doorbusters dropping every Friday through December 20.

What are the key dates for Best Buy's 2024 holiday shopping calendar?

Key dates include Black Friday deals starting November 8, Black Friday Sale beginning November 21, and Cyber Monday Sale starting December 1.

Do My Best Buy Plus and Total members get any special benefits for Black Friday 2024?

Yes, My Best Buy Plus and Total members get early access to doorbuster deals every Thursday before they're available to all shoppers.

What is Best Buy's Holiday Price Match Guarantee for 2024?

Best Buy's Holiday Price Match Guarantee ensures that if a customer's purchase price goes lower during the holiday season, Best Buy will match it, with some exclusions.