STOCK TITAN

Bath & Body Works Says Bonjour to Emily in Paris Fans With New Holiday Partnership

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership

Bath & Body Works (NYSE: BBWI) has announced a new collaboration with Paramount Consumer Products for the Netflix series Emily in Paris. The -edition holiday collection features over 50 products designed to capture the essence of the show through fragrance and fashion.

The collection includes four exclusive fragrances: Champagne in Paris, Paris Amour, Lavender Luxe, and Macaron Cloud. Products range from fine fragrance mists and body care items to candles and home fragrances, priced between $1.95 and $36.95.

This partnership follows Bath & Body Works' successful collaborations with other popular TV series like Bridgerton and Stranger Things. The company aims to engage fans by bringing the show to life through fragrance, leveraging its expertise in personal care and home fragrance products.

The Bath & Body Works x Emily in Paris collection will be available in stores nationwide and online starting November.

Bath & Body Works (NYSE: BBWI) ha annunciato una nuova collaborazione con Paramount Consumer Products per la serie Netflix Emily in Paris. La collezione edizione natalizia presenta oltre 50 prodotti progettati per catturare l'essenza dello show attraverso fragranze e moda.

La collezione include quattro fragranze esclusive: Champagne in Paris, Paris Amour, Lavender Luxe e Macaron Cloud. I prodotti variano da nebbie per il corpo e articoli per la cura del corpo a candele e fragranze per la casa, con prezzi che vanno da $1.95 a $36.95.

Questa partnership segue le fortunate collaborazioni di Bath & Body Works con altre popolari serie TV come Bridgerton e Stranger Things. L'azienda punta a coinvolgere i fan dando vita allo spettacolo attraverso le fragranze, sfruttando la sua esperienza in prodotti per la cura personale e fragranze per la casa.

La collezione Bath & Body Works x Emily in Paris sarà disponibile nei negozi di tutto il paese e online a partire da novembre.

Bath & Body Works (NYSE: BBWI) ha anunciado una nueva colaboración con Paramount Consumer Products para la serie de Netflix Emily in Paris. La colección especial de vacaciones cuenta con más de 50 productos diseñados para capturar la esencia del programa a través de fragancias y moda.

La colección incluye cuatro fragancias exclusivas: Champagne in Paris, Paris Amour, Lavender Luxe y Macaron Cloud. Los productos van desde néctares de fragancia y artículos de cuidado corporal hasta velas y fragancias para el hogar, con precios que oscilan entre $1.95 y $36.95.

Esta asociación sigue las exitosas colaboraciones de Bath & Body Works con otras series de televisión populares como Bridgerton y Stranger Things. La empresa busca involucrar a los fans dando vida al espectáculo a través de fragancias, aprovechando su experiencia en productos para el cuidado personal y fragancias para el hogar.

La colección Bath & Body Works x Emily in Paris estará disponible en tiendas de todo el país y en línea a partir de noviembre.

Bath & Body Works (NYSE: BBWI)는 Netflix 시리즈 Emily in Paris를 위해 Paramount Consumer Products와 새로운 협업을 발표했습니다. 연휴 에디션 컬렉션은 50개 이상의 제품으로 구성되어 있으며, 쇼의 본질을 향기와 패션으로 포착하는 데 중점을 두고 디자인되었습니다.

이 컬렉션에는 네 가지 독점 향수가 포함되어 있습니다: Champagne in Paris, Paris Amour, Lavender Luxe, Macaron Cloud. 제품은 고급 향수 미스트와 바디 케어 제품부터 양초와 홈 프레그런스까지 다양하며, 가격은 $1.95에서 $36.95 사이입니다.

이 파트너십은 Bath & Body Works가 Bridgerton 및 Stranger Things와 같은 인기 TV 시리즈와의 성공적인 협업 후에 이루어졌습니다. 이 회사는 향기를 통해 쇼의 생동감을 불어넣으며, 개인 관리 및 홈 프레그런스 제품에 대한 전문성을 활용하여 팬들을 참여시키는 것을 목표로 하고 있습니다.

Bath & Body Works x Emily in Paris 컬렉션은 11월부터 전국 매장과 온라인에서 구매할 수 있습니다.

Bath & Body Works (NYSE: BBWI) a annoncé une nouvelle collaboration avec Paramount Consumer Products pour la série Netflix Emily in Paris. La collection édition spéciale des fêtes comprend plus de 50 produits conçus pour capturer l'essence de l'émission à travers des parfums et de la mode.

La collection inclut quatre parfums exclusifs: Champagne in Paris, Paris Amour, Lavender Luxe et Macaron Cloud. Les produits vont des brumes de parfum et articles de soin corporel aux bougies et fragrances d'intérieur, avec des prix allant de $1.95 à $36.95.

Ce partenariat fait suite aux collaborations réussies de Bath & Body Works avec d'autres séries télévisées populaires comme Bridgerton et Stranger Things. L'entreprise vise à engager les fans en donnant vie à l'émission à travers des fragrances, en s'appuyant sur son expertise dans les produits de soin personnel et de fragrances d'intérieur.

La collection Bath & Body Works x Emily in Paris sera disponible dans les magasins du pays et en ligne à partir de novembre.

Bath & Body Works (NYSE: BBWI) hat eine neue Zusammenarbeit mit Paramount Consumer Products für die Netflix-Serie Emily in Paris angekündigt. Die Urlaubsedition umfasst über 50 Produkte, die darauf ausgelegt sind, das Wesen der Show durch Düfte und Mode einzufangen.

Die Kollektion umfasst vier exklusive Düfte: Champagne in Paris, Paris Amour, Lavender Luxe und Macaron Cloud. Die Produkte reichen von feinen Duftnebeln und Körperpflegeartikeln bis hin zu Kerzen und Raumdüften, mit Preisen zwischen $1.95 und $36.95.

Diese Partnerschaft folgt auf die erfolgreichen Kooperationen von Bath & Body Works mit anderen beliebten TV-Serien wie Bridgerton und Stranger Things. Das Unternehmen zielt darauf ab, Fans zu gewinnen, indem es die Show durch Düfte zum Leben erweckt und dabei seine Expertise in der Körperpflege und Raumduft-Produkten nutzt.

Die Bath & Body Works x Emily in Paris Kollektion wird ab November in Geschäften landesweit und online erhältlich sein.

Positive
  • Collaboration with a popular Netflix series, potentially increasing brand visibility and attracting new customers
  • Expansion of product offerings with over 50 new items
  • Introduction of four exclusive fragrances, including a brand-new scent created specifically for the partnership
  • Price range of $1.95 to $36.95, catering to various customer segments
  • Nationwide launch in stores and online, maximizing distribution channels
Negative
  • None.

Retailer's fragrance authority and innovation highlighted in latest collaboration with Paramount Consumer Products for hit Netflix series

COLUMBUS, Ohio, Sept. 30, 2024 /PRNewswire/ -- Today, Bath & Body Works (NYSE: BBWI), a global leader in personal care and home fragrance, announced its newest collaboration with Paramount Consumer Products for the hit Netflix series, Emily in Paris. Launching this holiday, the limited-edition collection embodies Parisian charm and trend-forward fragrances through Bath & Body Works' unparalleled fragrance expertise and innovative product storytelling. Emily in Paris is produced by MTV Entertainment Studios and created by Executive Producer Darren Star (Beverly Hills 90210, Sex and the City, Younger) and streams on Netflix.

Marrying fragrance and fashion, the Bath & Body Works x Emily in Paris collection features more than 50 très chic products designed to captivate fans' senses and transport them directly into the vibrant and stylish world of Emily Cooper. This partnership is Bath & Body Works' latest in a series of successful collaborations with popular TV series throughout the year, including Bridgerton and Stranger Things. Through its incredible ability to evoke emotion through fragrance, Bath & Body Works offers customers an opportunity to experience Emily in Paris in a brand-new, immersive way with this collection.

"At Bath & Body Works, we believe fragrance has the power to transport, and we've set out to transform consumers' viewing experiences and take their fandom to a whole new level through the power of fragrance," said Maurice Cooper, Chief Customer Officer, Bath & Body Works. "Bath & Body Works is at the center of culture and innovation, and our latest collaboration with Emily in Paris helps us engage fans in a new way as we bring the hit show to life through fragrance."

"We are thrilled to partner on a collection that will help fans of the show experience the magic of Emily in Paris in a unique way," added Pam Kaufman, President and CEO of International Markets, Global Consumer Products & Experiences, Paramount. "Bath & Body Works has captured the essence of Emily in Paris in a way that feels fresh and fun, and we can't wait for fans to enjoy the collection this holiday season."

Fans can expect to immerse themselves in scents that conjure up their favorite Emily in Paris moments via fine fragrance mists, body washes, body creams, candles, Wallflowers fragrance diffusers, hand soaps and sanitizers across four Bath & Body Works-exclusive fragrances, including:

Champagne in Paris, a brand-new fragrance created specifically for the partnership, features notes of champagne spritz, elderberry fizz and lily of the valley. The rose icon on the packaging is a nod to one of Emily's iconic costumes from the series' newest installment, season four.

Paris Amour, a customer-favorite scent, which originally debuted in 2011, is making a limited-time return for this launch. The fragrance icon features notes of French tulips, apple blossoms and sparkling pink champagne, and the Parisian skyline design celebrates the setting and namesake of the show.

Lavender Luxe was inspired by the iconic lavender fields from season three and brings a botanical fragrance to the collection with notes of Lavande de Provence, flirtatious jasmine and vanilla crush. The houndstooth pattern within the design was a pattern prominently seen in the first season.

Macaron Cloud features notes of macaron delight, Parisian spun sugar and pink berries and brings to life the essence of a French patisserie, from the yummy aroma to the macaron icons scattered across the packaging.

The collection's design was heavily influenced by fashion and style from the show. The bright color palette, prints and patterns pay homage to Emily's bold fashion throughout the series while the illustrated details and black and white accents are distinctly Emily in Paris.

"This collaboration is a celebration of Emily in Paris and the characters' bold spirits and impeccable style," said Betsy Schumacher, Chief Merchandising Officer, Bath & Body Works. "We thoughtfully designed every aspect of this collection to capture the essence of what fans love most about Emily in Paris, from Emily's signature lipstick to her vintage camera phone case. We've created an experience that feels true to the show, and with Bath & Body Works' fragrance quality and breadth of choice, ensuring fans and customers alike will be delighted through the power of fragrance."

The Bath & Body Works x Emily in Paris collection includes body care, lipsticks, candles and décor, hand soaps, hand sanitizers and holders and more ranging from $1.95 to $36.95.

The new and limited-edition collection officially launches in November in Bath & Body Works stores nationwide and online.

ABOUT BATH & BODY WORKS
Home of America's Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company's predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,870 company-operated Bath & Body Works locations in the U.S. and Canada and more than 490 international franchised locations to an online storefront at BathandBodyWorks.com. 

ABOUT PARAMOUNT CONSUMER PRODUCTS
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products' portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world's most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.

Contact:
Bath & Body Works
MediaRelations@bbw.com 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/bath--body-works-says-bonjour-to-emily-in-paris-fans-with-new-holiday-partnership-302262550.html

SOURCE BATH & BODY WORKS

FAQ

When will the Bath & Body Works x Emily in Paris collection be available for purchase?

The Bath & Body Works x Emily in Paris collection will officially launch in November in Bath & Body Works stores nationwide and online.

What are the four exclusive fragrances in the BBWI Emily in Paris collection?

The four exclusive fragrances in the Bath & Body Works x Emily in Paris collection are Champagne in Paris, Paris Amour, Lavender Luxe, and Macaron Cloud.

What is the price range for the Bath & Body Works Emily in Paris products?

The Bath & Body Works x Emily in Paris collection products range in price from $1.95 to $36.95.

How many products are included in the BBWI Emily in Paris collaboration?

The Bath & Body Works x Emily in Paris collection features more than 50 products designed to capture the essence of the show.

Bath & Body Works, Inc.

NYSE:BBWI

BBWI Rankings

BBWI Latest News

BBWI Stock Data

6.81B
219.11M
0.32%
99.5%
4.75%
Specialty Retail
Retail-women's Clothing Stores
Link
United States of America
COLUMBUS