Build-A-Bear Launches Comforting Heartwarming Hugs Weighted Plush
Build-A-Bear Workshop (BBW) has launched its new Heartwarming Hugs weighted plushes collection on National Hug Day, January 21, 2025. The collection features a bear and a sloth, each weighing three pounds and containing a unique removable heart that can be warmed up and placed back inside for enhanced comfort.
These are marketed as the only weighted plushes customers can build themselves, designed to provide a soothing experience by potentially reducing stress and boosting oxytocin levels. The Heartwarming Hugs Bear is available both in stores and online, while the Sloth variant is exclusively sold online.
To promote the launch, BBW is offering free shipping for online purchases of Heartwarming Hugs plushes from January 21-23, 2025.
Build-A-Bear Workshop (BBW) ha lanciato la sua nuova collezione di peluche weighted Heartwarming Hugs in occasione della Giornata Nazionale degli Abbracci, il 21 gennaio 2025. La collezione include un orso e un bradipo, ognuno dei quali pesa tre libbre e contiene un cuore removibile unico che può essere riscaldato e reinserito per un maggiore comfort.
Questi peluche sono commercializzati come i soli peluche weighted che i clienti possono creare da soli, progettati per offrire un'esperienza rilassante, potenzialmente riducendo lo stress e aumentando i livelli di ossitocina. L'orso Heartwarming Hugs è disponibile sia in negozio che online, mentre la variante bradipo è venduta esclusivamente online.
Per promuovere il lancio, BBW offre spedizione gratuita per gli acquisti online di peluche Heartwarming Hugs dal 21 al 23 gennaio 2025.
Build-A-Bear Workshop (BBW) ha lanzado su nueva colección de peluches weighted Heartwarming Hugs en el Día Nacional del Abrazo, el 21 de enero de 2025. La colección incluye un oso y un perezoso, cada uno con un peso de tres libras y contiene un corazón único removible que se puede calentar y volver a colocar dentro para mayor comodidad.
Estos peluches se comercializan como los únicos peluches weighted que los clientes pueden construir ellos mismos, diseñados para ofrecer una experiencia relajante, potencialmente reduciendo el estrés y aumentando los niveles de oxitocina. El Oso Heartwarming Hugs está disponible tanto en las tiendas como en línea, mientras que la variante Perezoso se vende exclusivamente en línea.
Para promover el lanzamiento, BBW ofrece envío gratuito para compras en línea de peluches Heartwarming Hugs del 21 al 23 de enero de 2025.
Build-A-Bear Workshop (BBW)는 2025년 1월 21일, 국가 포옹의 날에 Heartwarming Hugs weighted plushes 새 컬렉션을 출시했습니다. 이 컬렉션은 각각 3파운드의 무게가 나가는 곰인형과 나무 늘보로 구성되어 있으며, 고유한 탈착 가능한 심장이 포함되어 있어 데워서 다시 넣어 더 큰 편안함을 제공합니다.
이 제품들은 고객들이 직접 제작할 수 있는 유일한 weighted plush로 마케팅되고 있으며, 스트레스를 줄이고 옥시토신 수치를 높이는 등 진정 효과를 제공하는 것을 목표로 합니다. Heartwarming Hugs Bear는 매장과 온라인 모두에서 구매할 수 있으며, 슬로스 버전은 온라인에서만 판매됩니다.
출시를 홍보하기 위해 BBW는 2025년 1월 21일부터 23일까지 Heartwarming Hugs plushes의 온라인 구매에 대해 무료 배송을 제공합니다.
Build-A-Bear Workshop (BBW) a lancé sa nouvelle collection de peluches weighted Heartwarming Hugs le 21 janvier 2025, à l'occasion de la Journée Nationale de l'Étreinte. La collection comprend un ours et un paresseux, chacun pesant trois livres et contenant un cœur unique amovible qui peut être réchauffé et remis à l'intérieur pour un confort accru.
Ces peluches sont commercialisées comme les seules peluches weighted que les clients peuvent créer eux-mêmes, conçues pour offrir une expérience apaisante en réduisant potentiellement le stress et en augmentant les niveaux d'ocytocine. L'Ours Heartwarming Hugs est disponible à la fois en magasin et en ligne, tandis que la variante Paresseux est vendue exclusivement en ligne.
Pour promouvoir le lancement, BBW propose la livraison gratuite pour les achats en ligne de peluches Heartwarming Hugs du 21 au 23 janvier 2025.
Build-A-Bear Workshop (BBW) hat am Nationalen Umarmungstag, dem 21. Januar 2025, seine neue Kollektion Heartwarming Hugs weighted plushes vorgestellt. Die Kollektion besteht aus einem Bären und einem Faultier, die jeweils drei Pfund wiegen und ein einzigartiges abnehmbares Herz enthalten, das erwärmt und zur Verbesserung des Komforts wieder hineingelegt werden kann.
Diese werden als die einzigen gewogenen Plüschtiere vermarktet, die Kunden selbst gestalten können, und sollen ein beruhigendes Erlebnis bieten, indem sie stressabbauend wirken und die Oxytocin-Werte erhöhen. Der Heartwarming Hugs Bear ist sowohl im Geschäft als auch online erhältlich, während die Sloth-Variante ausschließlich online verkauft wird.
Um den Launch zu fördern, bietet BBW vom 21. bis 23. Januar 2025 kostenlosen Versand für Online-Käufe von Heartwarming Hugs Kuscheltieren an.
- Introduction of innovative product line with unique features (self-build weighted plushes)
- Multi-channel distribution strategy with online exclusives
- Strategic product launch timing coinciding with National Hug Day
- time promotional offering may impact shipping revenue
- Online-only availability of Sloth variant may limit sales potential
Insights
Build-A-Bear Workshop's entry into the weighted plush market marks a calculated expansion into the rapidly growing wellness product sector, currently valued in the billions. This strategic move leverages the rising consumer demand for comfort and anxiety-relief products, particularly notable in the post-pandemic market landscape.
The product launch demonstrates sophisticated market positioning through several key elements:
- The 3-pound weight specification aligns with therapeutic standards for weighted comfort items
- The warming feature adds a unique differentiator in the competitive plush market
- The customization aspect maintains BBW's core interactive business model while entering a new product category
The distribution strategy, offering the sloth exclusively online while maintaining the bear in both channels, appears designed to drive e-commerce growth while preserving in-store traffic. This dual-channel approach could help optimize inventory management and test market demand across different platforms.
While this product line may represent a relatively small portion of overall revenue, it positions BBW in the growing wellness product market, potentially attracting new customer segments beyond their traditional base. The timing with National Hug Day and the free shipping promotion demonstrates effective marketing strategy to drive initial sales and brand awareness.
New Make Your Own Furry Friends to Debut on National Hug Day
Research suggests that hugging can reduce stress and boost oxytocin levels (the "cuddle hormone").* With that in mind, the Heartwarming Hugs collection is designed to provide a sense of warmth and connection for all ages—whether you need a little extra TLC or want to share the joy with someone special.
"We always strive to bring a little more heart to life, and the Heartwarming Hugs collection beautifully reflects that goal," said Sharon Price John, CEO of Build-A-Bear Workshop. "Featuring a warming heart you can actually feel, these furry friends are a simple yet powerful way to celebrate the act of a hug. Launching this collection on National Hug Day is a heartfelt reminder that sometimes, a hug can say more than words."
To celebrate National Hug Day, free shipping is available for online purchases of the Heartwarming Hugs plushes from January 21–23, 2025. The Heartwarming Hugs Bear is available in stores and online, while the lovable Heartwarming Hugs Sloth is exclusively available online.
For additional press images click here.
About Build-A-Bear®
Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to "add a little more heart to life" where guests of all ages make their own "furry friends" in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company's own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 500 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear's pop-culture appeal, often fosters a lasting and emotional brand connection with consumers, and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand's newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of
*Source: Psychology Today
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SOURCE Build-A-Bear Workshop
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