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Build-A-Bear Workshop, Inc. (NYSE: BBW) is the world’s leading interactive retail-entertainment company, dedicated to helping guests create personalized stuffed animals and lifelong memories. Founded in 1997, Build-A-Bear has grown to operate over 400 stores globally, including company-owned locations in the United States, Puerto Rico, Canada, the United Kingdom, Ireland, Denmark, and franchise stores across Europe, Asia, Australia, Africa, the Middle East, and Mexico.
The company's core business revolves around its unique retail experience, allowing guests to craft their own stuffed animals by choosing and customizing every aspect, from the type of animal to its outfits and accessories. Build-A-Bear's Direct-to-Consumer segment, which includes its e-commerce site and temporary retail locations, generates the largest portion of the company’s revenue. The International Franchising segment oversees franchise agreements across the aforementioned regions, while the Commercial segment handles licensing of intellectual properties and wholesale activities.
In addition to traditional retail, Build-A-Bear has expanded its brand presence through its online
Build-A-Bear Workshop (NYSE: BBW) reported strong third quarter fiscal 2024 results with revenues of $119.4 million, up 11.0% year-over-year. The company achieved pre-tax income of $13.1 million, a 26.4% increase, and diluted earnings per share of $0.73, up 37.7%.
Key highlights include net retail sales growth of 9.1% to $109.5 million and commercial/international franchise revenue increase of 38.8% to $9.9 million. The company expanded its global presence with 17 new locations in Q3, bringing total global locations to 565. Build-A-Bear updated its fiscal 2024 guidance, projecting total revenue between $489-495 million and increasing its new unit growth target to at least 65 experience locations globally.
Build-A-Bear Workshop (NYSE: BBW) has scheduled its third quarter fiscal 2024 earnings release for December 5, 2024, before NYSE trading opens. The company will host an investor conference call at 9 a.m. ET the same day. The results will cover the period ended November 2, 2024. The conference call will be accessible via phone and webcast, with replay options available until December 12, 2024, through the company's investor relations website.
Build-A-Bear Workshop (NYSE: BBW) has launched a -edition collection in collaboration with KFC, combining plush toys with KFC's iconic branding. The collection, available exclusively at Build-A-Bear workshops and online, features themed items including a KFC Bucket Costume, a KFC Plush Chicken Wristie, and KFC Pajama Outfit. The collaboration aims to celebrate togetherness during the holiday season, merging Build-A-Bear's interactive experience with KFC's comfort food tradition.
Build-A-Bear Workshop (NYSE: BBW) has announced that its Board of Directors has declared a quarterly cash dividend of $0.20 per share on the company's outstanding common stock. The dividend will be distributed to stockholders of record as of November 27, 2024, with the payment scheduled for January 9, 2025.
Build-A-Bear Workshop (NYSE: BBW) announces the opening of its first Build-A-Bear x Hello Kitty® and Friends Workshop on November 15, 2024, at Westfield Century City in Los Angeles. This collaborative retail experience celebrates Hello Kitty's 50th anniversary and features exclusive products and personalized experiences. The partnership highlights the success of Build-A-Bear's Sanrio® collection, which has generated lifetime sales of over three million Hello Kitty® and Friends themed plush items. The store will offer exclusive Hello Kitty® and Friends merchandise, custom pink birth certificates, and special opening day festivities including a ribbon-cutting ceremony with Hello Kitty. Additionally, Build-A-Bear is launching exclusive holiday designs featuring Hello Kitty® and other Sanrio® characters.
Build-A-Bear Workshop (NYSE: BBW) has appointed Kim Utlaut as Senior Vice President and Chief Brand Officer. Utlaut, who previously served as General Manager for Franchise Leadership at The Coca-Cola Company, brings over 20 years of brand marketing expertise. In her new role, she will lead the company's brand and communications strategy, focusing on strengthening consumer relationships across multiple revenue streams. The appointment comes as Build-A-Bear celebrates three consecutive record-setting years, with recent expansions including a growing global retail footprint and continued digital transformation. Utlaut will report to Chief Operations Officer Chris Hurt and leverage her experience from strategic partnerships with organizations like NCAA and U.S. Soccer.
Build-A-Bear Workshop (NYSE: BBW) has announced a collaboration with Varsity Spirit, the global leader in cheerleading apparel and events. This partnership aims to capitalize on the growing popularity of cheerleading, which currently has over 3 million participants in the United States. The collaboration includes:
1. Exclusive products featuring Varsity Spirit uniform designs
2. Pop-up shops at Varsity Spirit national events
3. Varsity-themed parties at Build-A-Bear Workshops
The initiative is designed to offer fans and cheerleading squads unique experiences that celebrate team spirit and strengthen connections. Build-A-Bear pop-up shops will be present at Varsity Spirit events, which can attract up to 20,000 attendees. The new product line is now available in participating Build-A-Bear Workshops and online.
Build-A-Bear Workshop (NYSE: BBW) is launching an expanded Halloween collection for 'OctoBEAR,' catering to a growing adult consumer base. The new line includes products inspired by Disney Tim Burton's 'The Nightmare Before Christmas' and Día de los Muertos bears. On October 1st, participating stores will offer the highly anticipated Pumpkin Kitty, which previously sold out online and generated a 55,000-person waitlist.
The company is tapping into the 'kidulting' trend, with up to 40% of its consumer base now comprising teens and adults. This trend has become the largest industry segment, surpassing the 3-5 year old demographic in revenue. Build-A-Bear's CEO, Sharon Price John, noted an increasing affinity for Halloween offerings and a significant rise in teen and adult sales, influencing product decisions, particularly for 'The Bear Cave' age-gated website area.
Build-A-Bear Workshop (NYSE: BBW) has launched its first-ever Bluey collection in partnership with BBC Studios. The collection features make-your-own plush toys of Bluey and Bingo, along with accessories like Granny Janet and Granny Rita costumes, sleepers, and t-shirts. Fans can also add the Bluey theme song or character phrases to their plush.
The launch follows Bluey's success as the No. 1 most-watched series on streaming in the U.S. in 2024. With a pre-existing waitlist of nearly 50,000 names, the initial collection is expected to sell out quickly. The Bluey plush toys and accessories are available in participating Build-A-Bear Workshops and online.
This collaboration expands Build-A-Bear's relationship with BBC Studios, which began with Doctor Who. It aims to cater to both younger and older fans of the popular TV show, reflecting Build-A-Bear's multi-generational appeal and commitment to branded collaborations.
Build-A-Bear Workshop (NYSE: BBW) has announced the release of a new board book titled 'Friends Forever'. Created in collaboration with Odd Dot, an imprint of Macmillan Children's Publishing Group, the book invites readers on an adventure inside Build-A-Bear Workshop. The book features a spinning wheel cover allowing readers to create different animals before exploring the Workshop story.
The company will celebrate the launch with special story time events on October 2 and 9 at participating Workshops. These events will include interactive games and activities, as well as the opportunity for children to create their own furry friend. Build-A-Bear and Odd Dot are expected to release another book, 'A Wish from the Heart', later this year.
Build-A-Bear Foundation, the company's non-profit organization, aims to donate 100,000 books in 2024 as part of its commitment to advancing childhood literacy.
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