BBVA USA announces it will open 15 new branches across its Texas footprint

Rhea-AI Summary

BBVA USA has received approval to open 15 new branches in Texas, its largest market in the U.S. This expansion supports the bank's 5-year strategic plan aimed at enhancing client financial health. Despite a shift towards digital banking due to COVID-19, BBVA emphasizes the importance of in-person relationships. The new branches, set to launch in early 2021, will feature a Personal Banker model for personalized customer service and will be strategically located in low-to-moderate income communities, aiming for financial inclusion.

Positive

• Approval to open 15 new branches in Texas, supporting strategic growth.
• Focus on low-to-moderate income communities for financial inclusion.
• Innovative Personal Banker model to enhance customer experience.

Negative

• Expansion occurs during a time when digital banking is surging due to COVID-19.

HOUSTON, June 30, 2020 /PRNewswire/ -- BBVA USA announced today that it has received approval to open 15 new branches across Texas, the bank's largest market in its U.S. footprint.

The branches, set to open in early 2021, underscore the bank's 5-year strategic plan launched in early 2020, which aims to help clients improve their financial health. Adding branches at a time when digital transactions are increasing demonstrates the bank's belief that the branch format naturally facilitates face-to-face relationships between bankers and their customers, building a deep understanding of their financial needs.

"Though COVID-19 has expedited the migration of transactions from branches to digital channels, for the short term if not longer, the fact remains that banking is a people business," said BBVA USA Head of Retail Larry Franco. "We recognize the power of the digital channel, but have an equally strong belief that banking is not an either/or scenario. There are pivotal moments in banking that require deep understanding, and during them, our bankers will offer solutions and highlight our relevant digital capabilities. This combines the best of both worlds."

The bank's 5-year strategic plan is underscored by six pillars that are guiding BBVA globally, including pillar no. 1, which is focused around helping clients improve their financial health as a means to subsequently improve society's overall health. The bank's data-driven placement model is the enabler by which it was able to strategically expand its branch network to 15 new locations with more than 30 percent of the planned branches located in low-to-moderate income communities. All 15 new branches are positioned to create opportunities for financial success and sustainability.

To maximize clients experience, all 15 branches will feature an updated model - the traditional teller line is now a one-stop-shop Personal Banker bar where customers can sit while the same team member that processes your transaction can originate a new account and teach customers about the bank's latest digital capabilities. All branch bankers also have data-driven customer insights to provide personalized recommendations based on the customer's transactional behavior and relationship.

Branches will also feature a dedicated area for bankers to proactively contact our customers about the bank's latest product or provide a recommendation based on their unique financial situation. For interested customers, there is no need to come to the branch, as all bankers are trained to guide the customer through originating the account via the BBVA Mobile Banking app.

"Branches are more than a place to conduct transactions, and engaging customers digitally is integrated into the branch experience - more than simply transaction takers, our bankers have become technology facilitators and advisors," said BBVA USA Relationship Model Discipline Leader Cody Sparks. "Ultimately, we are people serving people, whether that means acting as a trusted advisor or helping our clients understand the latest in technology. We see branches as fully complementary to our digital strategy, and this will not change in a post-pandemic world."

The 15 new branches will be located in the following cities and locations:

• Carpenters Landing Branch 15701 Wallisville Road, Houston, TX
• Crossing at Fort Bend Branch 7414 South Sam Houston Parkway West, Houston, TX
• Culebra Commons Branch 6626 West Loop 1604 North, San Antonio, TX
• Custer Road Branch 7119 Custer Road, McKinney, TX
• Grand Parkway Branch 2892 West Grand Parkway South, Richmond, TX
• Grand Prairie Branch 902 West Pioneer Parkway, Grand Prairie, TX
• Grant & Louetta Branch 13105 Louetta Road, Cypress, TX
• Hickory Creek Branch 4600 Farm to Market 2181 (also known as Swisher Road), Hickory Creek, TX
• Hutto Branch 722 U.S. Highway 79 West, Hutto, TX
• Marketplace Branch 651 North I-35BL, New Braunfels, TX
• Millstone/FM 1960 Branch 2503 Farm to Market 1960 East, Houston, TX
• Park West Branch 1010 Katy Fort Bend Road, Katy, TX
• Slaughter & South Congress Branch 8900 South Congress Avenue, Austin, TX
• Spring Green Branch 9615 Spring Green Boulevard, Katy, TX 1
• West Lake Village Branch 12230 West Lake Houston Parkway, Houston, TX

Last week, BBVA USA announced the launch of two digital updates designed to strengthen financial freedom. The bank launched its new mobile banking app, Mobile 9.0, and expanded transaction detail screen in mobile and online banking, both aimed at leveraging the bank's technology expertise to provide a better experience and more transparency and control for customers. Both services also reflect the bank's strategic plan. Click here for more. 

For more BBVA news visit, www.bbva.com and the U.S. Newsroom.

Additional news updates can be found via Twitter and Instagram.

For more financial information about BBVA in the U.S., visit bbvausa.investorroom.com.

About BBVA

BBVA Group
BBVA (NYSE: BBVA) is a customer-centric global financial services group founded in 1857. The Group has a strong leadership position in the Spanish market, is the largest financial institution in Mexico, and has leading franchises in South America and the Sunbelt Region of the United States. It is also the leading shareholder in Turkey's Garanti BBVA. BBVA's purpose is to bring the age of opportunities to customers by providing the best solutions and helping them make the best financial decisions through an easy and convenient experience. The institution's responsible banking model aspires to achieve a more inclusive and sustainable society. BBVA rests on three solid values: customer comes first, we think big and we are one team.

BBVA USA
In the U.S., BBVA is a Sunbelt-based financial institution that operates 641 branches, including 330 in Texas, 89 in Alabama, 63 in Arizona, 61 in California, 44 in Florida, 37 in Colorado and 17 in New Mexico. The bank ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). In the U.S., BBVA has been recognized as one of the leading small business lenders by the Small Business Administration (SBA) and ranked 14th nationally in terms of dollar volume of SBA loans originated in fiscal year 2019.

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SOURCE BBVA USA

FAQ

What is the significance of BBVA's new branches in Texas?

BBVA's new branches support its strategic plan to enhance client financial health and increase access in low-to-moderate income areas.

When will BBVA open its new branches in Texas?

The new branches are set to open in early 2021.

How many branches is BBVA opening in Texas?

BBVA is opening 15 new branches in Texas.

Where will the new BBVA branches be located?

The new branches will be located in various cities across Texas, including Houston, Austin, and San Antonio.

What model will the new BBVA branches use?

The new branches will feature a Personal Banker model to provide a one-stop-shop experience for customers.