BlackBerry Introduces BlackBerry® Alert Next-Gen Critical Event Management for the Commercial Sector

Rhea-AI Summary

BlackBerry Limited (NYSE: BB; TSX: BB) announced the launch of BlackBerry Alert, a new critical event management solution aimed at helping companies manage crises effectively. Available as a SaaS or managed service, it centralizes critical event management to improve situational awareness and operational resilience. BlackBerry's experience with public sector CEM solutions enhances this product's credibility. The system integrates with platforms like Microsoft Teams, allowing for efficient crisis response. The solution addresses the increased need for robust management strategies amidst rising cybersecurity threats and other disruptions.

Positive

• Launch of BlackBerry Alert enhances the company's offerings in critical event management.
• Integrates with popular business tools like Microsoft Teams and ServiceNow for efficient crisis management.
• Addresses significant market demand for improved resilience against various critical events.

Negative

• None.

WATERLOO, ON, March 15, 2021 /PRNewswire/ -- BlackBerry Limited (NYSE: BB; TSX: BB) today announced a new critical event management (CEM) solution called BlackBerry® Alert that will help commercial organizations prepare for, respond to and recover from major incidents. BlackBerry Alert is available to customers – from small businesses to large enterprises – as either a SaaS solution or a fully managed service providing for ease of setup and use.  

BlackBerry Alert is built on BlackBerry's strong experience in providing CEM solutions to the public sector with its BlackBerry® AtHoc® product line, the market leader in its category. Events from the past year highlight that the commercial CEM market requirements differ from the public sector.

In the commercial sector, the traditional method of managing critical events across multiple departmental silos can result in delays, mistakes and low level of situational awareness. BlackBerry Alert centralizes critical event management by integrating data from across an organization to provide a seamless and reliable exchange of critical information to keep business running and people safe.

"Even with the best preparation and planning, enterprises can encounter emergencies that disrupt business operations, test organizational resilience, and threaten revenues and employee safety. This includes a growing number of critical events – cyberattacks and IT system outages, physical security and man-made incidents, infectious disease outbreaks, extreme weather, and other unexpected interruptions," said Ramon Pinero, Vice President Product and Services, BlackBerry. "By applying our experience in crisis management, secure communications, and AI and automation, BlackBerry Alert provides an early warning when threat levels change, allowing businesses to start taking action to mitigate risks and minimize impact to business, employees, customers and communities."

"The instability and uncertainty that organizations have experienced this past year underscore the need for resilient and sustainable critical event management capabilities," said Alison Brooks, Research Vice President, IDC. "Next-generation technology advances like BlackBerry Alert would enable rapid dissemination of critical information, provide continuity of messaging and warning, and help businesses reduce the time it takes to warn a broader set of affected stakeholders: employees, customers, and partners."

BlackBerry Alert can be integrated within business tools like Microsoft Teams and ServiceNow, so that IT can alert and assemble a best-in-class crisis team to troubleshoot and resolve issues directly within the third-party application.

Learn more about BlackBerry Alert at DRJ Spring 2021 (March 30-April 1) where BlackBerry will deliver a live keynote on How AI and Machine Learning Will Transform Critical Event Management.

Additional information about BlackBerry Alert can be found here.

About BlackBerry
BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including 175M cars on the road today.  Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint security, endpoint management, encryption, and embedded systems.  BlackBerry's vision is clear - to secure a connected future you can trust.

BlackBerry. Intelligent Security. Everywhere. 

For more information, visit BlackBerry.com and follow @BlackBerry.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Media Contact:
BlackBerry Media Relations
+1 (519) 597-7273
mediarelations@BlackBerry.com

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SOURCE BlackBerry Limited

FAQ

What is BlackBerry Alert?

BlackBerry Alert is a new critical event management solution launched by BlackBerry Limited to help organizations prepare for and respond to major incidents.

When was BlackBerry Alert announced?

BlackBerry Alert was announced on March 15, 2021.

How does BlackBerry Alert assist organizations?

It centralizes critical event management, improving situational awareness and response times during emergencies.

What platforms can BlackBerry Alert integrate with?

BlackBerry Alert can integrate with Microsoft Teams and ServiceNow among other business tools.

What is the stock symbol for BlackBerry?

The stock symbol for BlackBerry Limited is BB.