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Innovative Partnerships Group Taps Eric Marton to Lead New IPG Health Division
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
Innovative Partnerships Group (IPG) has launched a new division, IPG Health, aimed at enhancing corporate partnerships in the healthcare and life sciences sectors. This division will be led by Eric Marton, a seasoned expert with over 25 years in healthcare and venture capital. Marton will drive growth and expand IPG's technology portfolio, working with clients including Bayer (BAYRY), eHealth (EHTH), and Herbalife (HLF). IPG Health focuses on creating innovative financing solutions and transforming vendor relationships into sustainable partnerships.
Positive
Formation of new division, IPG Health, enhancing focus on healthcare partnerships.
Leadership of Eric Marton, bringing extensive experience in healthcare and venture capital.
Initial client engagements with notable companies such as Bayer, eHealth, and Herbalife.
Commitment to developing creative financing options and transforming vendor relationships.
Negative
None.
LOS ANGELES--(BUSINESS WIRE)--
Innovative Partnerships Group (IPG), a global leader in developing long-term, revenue-generating partnerships between professional sports teams, prestige real estate properties, and global brands, announced today the formation of a new division, IPG Health, focusing on corporate partnership and business development for healthcare and life sciences organizations. The division will be led by Eric Marton, who joins IPG as managing partner after more than 25 years of leadership experience in healthcare, venture capital, and private equity. Beyond IPG Health, Marton will also play a critical role in accelerating the company’s overall growth and expanding its technology portfolio.
Innovative Partnerships Group (IPG) announced today the formation of a new division, IPG Health, focusing on corporate partnership and business development for healthcare and life sciences organizations. The division will be led by Eric Marton, who joins IPG as managing partner after more than 25 years of leadership experience in healthcare, venture capital, and private equity. (Photo: Business Wire)
“The IPG team has created extraordinary value throughout the sports world over the years and has now become the only firm of its kind to leverage these unique revenue models on behalf of the healthcare industry,” said Innovative Partnerships Group founder and CEO Jeff Marks. “With Eric’s help, IPG is trailblazing a completely new business space and transforming traditional thinking around the capital stack for healthcare and academic institutions. Eric’s business acumen as well as the depth and breadth of his experience and relationships make him an ideal managing partner as IPG continues its successful expansion into untapped industries.”
IPG Health has already begun working with several clients in the healthcare and life sciences industry including Ascension, Bayer (OTC: BAYRY), eHealth (NASDAQ: EHTH), Herbalife (NYSE: HLF), Orlando Health, The University of California San Diego, and Water Street. Today’s healthcare organizations are thinking more creatively than ever about ways to maximize their financing options, and IPG Health is committed to uncovering new revenue sources and reimagining existing corporate relationships. IPG plans to help these organizations through implementing transformational initiatives around facility development, technology, research, education and clinical programs in order to grow corporate partnership value, elevate corporate philanthropy, transform vendor relationships into long-term, revenue-generating partnerships, and apply sports & entertainment partnership strategies to healthcare.
Marton’s experience spans numerous corporate leadership roles including venture partner at Wavemaker Three-Sixty Health, chief strategy officer of the Verity Health System, CEO of the Verity Physician Network, CEO of Surgical Partners of California, executive director at Cedars-Sinai Medical Center, President/CEO of the California Heart Center at UCLA, and managing partner at Catalyst Venture Group.
Marton has been a member of the Young Presidents’ Organization (YPO) since 2007 and serves on the boards of directors of several not-for-profit and for-profit companies. He is a frequent speaker and panelist at industry conferences and a guest lecturer for the schools of business, medicine, and public policy at the University of California, Los Angeles as well as the University of Southern California.
About Innovative Partnerships Group
Los Angeles-based Innovative Partnerships Group is a leader in developing long-term, revenue-generating business relationships between global brands and high-profile sports and entertainment venues as well as other prestige properties. The company is known for naming rights, founding partnerships and long-term sponsorship transactions. The company’s proprietary Partnership Intelligence™ system allows properties and brands to accurately assess the value of these deals and compare their impact to traditional media advertising. For more information, visit www.ipg360.com.
What is the purpose of IPG Health launched by Innovative Partnerships Group?
IPG Health aims to enhance corporate partnerships and business development for healthcare and life sciences organizations.
Who leads the new IPG Health division?
The division is led by Eric Marton, who has over 25 years of experience in healthcare and venture capital.
Which companies are partnering with IPG Health?
IPG Health is working with clients including Bayer (BAYRY), eHealth (EHTH), and Herbalife (HLF).
What strategies will IPG Health implement for its clients?
IPG Health plans to implement initiatives around facility development, technology, research, and clinical programs to create long-term partnerships.
How does IPG Health intend to transform traditional vendor relationships?
IPG Health aims to turn vendor relationships into long-term, revenue-generating partnerships by applying strategies from the sports and entertainment sectors.
