FIFA announces Bank of America as Official Bank Sponsor of FIFA World Cup 26™
Bank of America (NYSE: BAC) has been announced as the Official Bank Sponsor of FIFA World Cup 26™, marking FIFA's first-ever global sponsor in the banking category. This historic partnership, running through 2026, aims to support the growth of football globally and create lasting impact in communities worldwide. The FIFA World Cup 26 will be the largest in tournament history, featuring 104 matches with 48 teams across 16 host cities in the USA, Canada, and Mexico.
Bank of America will leverage this opportunity to connect with communities through youth programming and financial education initiatives. The partnership aligns with the bank's strategy of engaging a worldwide audience and complements its global and local market strategies. This sponsorship reinforces Bank of America's position as a leading financial institution serving approximately 69 million consumer and small business clients with a wide range of banking and financial services.
Bank of America (NYSE: BAC) è stato annunciato come Sponsor Ufficiale della FIFA World Cup 26™, segnando il primo sponsor globale di FIFA nella categoria bancaria. Questa storica partnership, che durerà fino al 2026, mira a supportare la crescita del calcio a livello globale e a creare un impatto duraturo nelle comunità di tutto il mondo. La FIFA World Cup 26 sarà la più grande della storia del torneo, con 104 partite e 48 squadre in 16 città ospitanti negli USA, Canada e Messico.
Bank of America sfrutterà questa opportunità per connettersi con le comunità attraverso programmi giovanili e iniziative di educazione finanziaria. La partnership è in linea con la strategia della banca di coinvolgere un pubblico globale e completerà le sue strategie di mercato locali e internazionali. Questo sponsorizzazione rafforza la posizione di Bank of America come una delle principali istituzioni finanziarie, al servizio di circa 69 milioni di clienti tra privati e piccole imprese con un'ampia gamma di servizi bancari e finanziari.
Bank of America (NYSE: BAC) ha sido anunciado como el Patrocinador Bancario Oficial de la FIFA World Cup 26™, marcando el primer patrocinador global de FIFA en la categoría bancaria. Esta histórica asociación, que se extenderá hasta 2026, tiene como objetivo apoyar el crecimiento del fútbol a nivel mundial y crear un impacto duradero en las comunidades. La FIFA World Cup 26 será la más grande en la historia del torneo, con 104 partidos y 48 equipos en 16 ciudades anfitrionas en EE. UU., Canadá y México.
Bank of America aprovechará esta oportunidad para conectarse con las comunidades a través de programas para jóvenes e iniciativas de educación financiera. La asociación se alinea con la estrategia del banco de involucrar a una audiencia global y complementa sus estrategias de mercado locales e internacionales. Este patrocinio refuerza la posición de Bank of America como una de las principales instituciones financieras que atienden a aproximadamente 69 millones de clientes entre consumidores y pequeñas empresas con una amplia gama de servicios bancarios y financieros.
뱅크 오브 아메리카 (NYSE: BAC)가 FIFA 월드컵 26™의 공식 은행 스폰서로 발표되었습니다. 이는 FIFA의 은행 부문에서 최초의 글로벌 스폰서로 기록됩니다. 2026년까지 지속되는 이번 역사적인 파트너십은 전 세계 축구의 성장과 지역 사회에 지속적인 영향을 미치는 것을 목표로 하고 있습니다. FIFA 월드컵 26은 역사상 가장 많은 104경기와 48개 팀이 16개 개최 도시에서 열릴 것입니다, 미국, 캐나다, 멕시코에서의 개최됩니다.
뱅크 오브 아메리카는 이 기회를 활용하여 청소년 프로그램 및 금융 교육 이니셔티브를 통해 지역 사회와 연결할 것입니다. 이번 파트너십은 은행의 글로벌Audience 참여 전략과 일치하며, 국내외 시장 전략을 보완합니다. 이 스폰서십은 뱅크 오브 아메리카가 약 6900만 소비자 및 소기업 고객들에게 다양한 은행 및 금융 서비스를 제공하는 주요 금융 기관으로서의 위상을 강화합니다.
Bank of America (NYSE: BAC) a été annoncée comme la Banque Sponsor Officielle de la FIFA World Cup 26™, marquant le premier sponsor mondial de la FIFA dans la catégorie bancaire. Ce partenariat historique, qui s'étendra jusqu'en 2026, vise à soutenir la croissance du football au niveau mondial et à créer un impact durable dans les communautés à travers le monde. La FIFA World Cup 26 sera la plus grande de l'histoire du tournoi, avec 104 matchs et 48 équipes dans 16 villes hôtes, aux États-Unis, au Canada et au Mexique.
Bank of America profitera de cette opportunité pour se connecter avec les communautés à travers des programmes pour les jeunes et des initiatives d'éducation financière. Ce partenariat s'aligne avec la stratégie de la banque d'engager un public mondial et complète ses stratégies de marché locales et internationales. Ce parrainage renforce la position de Bank of America en tant qu'institution financière de premier plan, servant environ 69 millions de clients particuliers et de petites entreprises avec une large gamme de services bancaires et financiers.
Bank of America (NYSE: BAC) wurde als Offizieller Bank-Sponsor der FIFA-Weltmeisterschaft 26™ bekannt gegeben, was das erste globale Sponsoring von FIFA in der Bankenbranche darstellt. Diese historische Partnerschaft, die bis 2026 laufen wird, zielt darauf ab, das Wachstum des Fußballs weltweit zu unterstützen und bleibende Auswirkungen in den Gemeinschaften zu schaffen. Die FIFA-Weltmeisterschaft 26 wird die größte in der Geschichte des Turniers sein, mit 104 Spielen und 48 Teams in 16 Gastgeberstädten in den USA, Kanada und Mexiko.
Bank of America wird diese Gelegenheit nutzen, um mit den Gemeinschaften über Jugendprogramme und Programme zur finanziellen Bildung in Verbindung zu treten. Die Partnerschaft steht im Einklang mit der Strategie der Bank, ein globales Publikum anzusprechen, und ergänzt ihre globalen und lokalen Marktstrategien. Diese Sponsorship stärkt die Position von Bank of America als führendes Finanzinstitut, das etwa 69 Millionen Verbraucher und kleine Unternehmenskunden mit einer Vielzahl von Bank- und Finanzdienstleistungen bedient.
- Becomes FIFA's first-ever global sponsor in the banking category
- Partnership aligns with Bank of America's global and local market strategies
- Opportunity to engage with a worldwide audience through the FIFA World Cup
- Potential for increased brand visibility and customer engagement
- Reinforces Bank of America's position as a leading global financial institution
- None.
Insights
Bank of America's sponsorship of FIFA World Cup 26™ is a strategic move with potential for significant brand exposure and revenue generation. While specific financial terms aren't disclosed, such high-profile sponsorships typically involve
However, the ROI remains uncertain. World Cup sponsorships can yield substantial returns through increased brand visibility and customer engagement, but they also carry risks, including potential reputation damage if controversies arise. Investors should monitor how effectively BofA leverages this opportunity to drive growth in key markets and enhance its global banking position.
This partnership signifies a shift in FIFA's sponsorship strategy, marking its first global banking sponsor. It reflects the growing intersection of sports and financial services, potentially opening new revenue streams for both entities. For Bank of America, this presents an opportunity to tap into football's massive global fanbase, estimated at over 3.5 billion.
The deal's timing, coinciding with the expanded 48-team World Cup format, could amplify its impact. However, success will depend on BofA's ability to create meaningful connections with diverse international audiences and navigate the complex landscape of global sports marketing. Investors should watch for innovative activation strategies and their impact on BofA's brand value and customer acquisition metrics.
- Trusted financial institution becomes FIFA's first-ever global sponsor in the banking category
- Together FIFA and Bank of America will engage communities, promoting human connection through football
- FIFA World Cup 26™ to take place across 16 host cities, including 11 in the
USA
Through this new partnership, FIFA and Bank of America will work together to support the growth of the global game and the tournament's impact on football fans of all ages, abilities and backgrounds.
Bank of America partners with the most iconic brands in sports who share a vision for driving progress. This landmark agreement with FIFA, running through 2026, aims to further strengthen ties with and create lasting impact in the communities where the banks' teammates and clients live and work around the world. The partnership complements the company's global and local market strategies, engaging a worldwide audience as it unites to experience unforgettable moments that connect people in ways that only live sport can.
Celebrating the agreement, FIFA President, Gianni Infantino, said: "We are extremely excited to welcome Bank of America as a global sponsor of this groundbreaking FIFA World Cup. Bank of America's commitment to community engagement both domestically and globally aligns with our goals for the tournament and beyond, while their support of FIFA on an international basis is a major milestone for our organisation as we continue to serve our game for the benefit of the entire world."
As FIFA's first-ever global sponsor in the banking category, Bank of America will leverage this opportunity to connect with communities. Bank of America's approach to responsible growth through community outreach, youth programming, and financial education initiatives aligns with FIFA's commitment to develop football while positively impacting people across the globe.
Bank of America's Chair and CEO, Brian Moynihan, added: "Football connects the world like no other sport. FIFA World Cup 26 is a tremendous opportunity to celebrate the pursuit of excellence and how we deliver for our clients, teammates and the communities we serve across the
FIFA World Cup 26 will be the biggest and most innovative in the tournament's history. Featuring 104 matches with 48 teams from around the world across 16 host cities in the
Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in
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Reporters may contact:
FIFA's Media Department
media@fifa.org
Andy Aldridge, Bank of America
Phone: 1.980.387.0514
andrew.aldridge@bofa.com
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SOURCE Bank of America Corporation
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